๐น Job Title: Sr. Director of Marketing, Wellness Division
๐น Company: The Providence Groups
๐น Location: White House, Tennessee, United States
๐น Job Type: Full-time
๐น Category: Marketing / Healthcare / Wellness
ASSUMPTION: Job type is assumed to be full-time based on the senior leadership nature of the role and comprehensive responsibilities. Job category is inferred from the role focusing on marketing within a wellness division.
This senior leadership position will drive overall marketing strategy for The Providence Groups' Wellness Division, focusing on generating leads and revenue growth. The role involves developing and executing modern, multi-channel marketing strategies across both B2C and B2B audiences in the health and wellness industry. The successful candidate will lead brand development, event planning, thought leadership initiatives, and digital marketing campaigns while working with internal stakeholders and external agency partners.
Education: Not specified
Experience: 8+ years in modern marketing for B2B and B2C audiences, with preference for high-growth company experience
Skills:
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Senior marketing director roles in the healthcare/wellness sector in Tennessee typically range from $120,000-$180,000 depending on experience and company size
ASSUMPTION: The salary range is an estimation based on industry standards for similar senior marketing roles in the healthcare/wellness industry in Tennessee. Actual compensation may vary based on the specific company size, candidate experience, and additional performance bonuses.
Industry Position: The Providence Groups appears to operate in the healthcare and wellness sector with a dedicated Wellness Division seeking growth.
Company Size: Mid-sized to large organization that can support multiple divisions and a senior director position.
Company Stage: Growth-oriented company looking to expand its Wellness Division through strategic marketing initiatives.
ASSUMPTION: Company size and stage are inferred based on the ability to support a senior director role, the mentioning of multiple stakeholders and divisions, and the focus on growth initiatives. The company appears established enough to have multiple divisions while focusing on expansion.
Career Level: Senior leadership
Reporting Structure: Likely reports to C-level executive (CMO, CEO, or Division President)
Team Size/Composition: Likely managing a marketing team with both direct reports and agency relationships
Growth Opportunities: Potential path to CMO or divisional leadership role as the wellness division expands
ASSUMPTION: Reporting structure and team composition are inferred from the senior director title and responsibilities including managing agency relationships and presenting to senior leadership. The role involves strategic planning and execution that typically requires team oversight.
Office Type: Likely in-office or hybrid given the emphasis on collaboration
Geographic Context: White House, Tennessee is near Nashville, offering proximity to a major healthcare hub with lower cost of living than larger metropolitan areas
Work Schedule: Standard business hours with potential flexibility, but likely requires availability for events
Regional Considerations: Nashville area is known for its growing healthcare industry, providing networking opportunities and a talent pool in the wellness sector
ASSUMPTION: Work environment details are inferred based on the collaborative nature of the role and the Nashville-area location. The mention of events management suggests some in-person component to the role.
Typical Process: Initial screening, marketing strategy assessment, panel interviews with executives and stakeholders, presentation of marketing ideas
Key Assessment Areas: Strategic thinking, industry knowledge, leadership abilities, analytical skills, creative problem-solving, communication style
Application Tips: Highlight specific wellness industry marketing campaigns, quantify revenue impact of past initiatives, demonstrate multi-channel expertise, show evidence of team leadership
ATS Keywords: wellness marketing, B2B marketing, B2C marketing, strategic marketing, multi-channel, customer persona development, event management, digital marketing, brand development, marketing analytics, healthcare marketing
ASSUMPTION: These insights are based on standard interview practices for senior marketing roles and the specific requirements mentioned in the job listing.
ASSUMPTION: The first five tools are explicitly mentioned in the job description. SEO/SEM tools, PPC platforms, content management systems, and analytics platforms are inferred from the responsibilities that include these marketing activities.
Company Values: Growth-oriented, entrepreneurial, data-driven, collaborative
Work Style: Strategic, independent, deadline-driven, analytical, creative
Self-Assessment:
ASSUMPTION: Company values and work style are inferred from the described responsibilities and qualifications that emphasize entrepreneurial mindset, data analysis, collaboration, and creative problem-solving.
ASSUMPTION: These challenges are inferred from the comprehensive responsibilities listed that span multiple marketing channels, stakeholders, and operational areas.
Unlike typical Marketing Director roles that may focus on either B2B or B2C, this position requires expertise in both areas specifically within the wellness sector. While many marketing leadership positions emphasize either strategic planning or execution, this role demands both high-level strategy development and practical implementation skills. The position also differs from pure digital marketing leadership roles by requiring expertise across events, PR, digital, and thought leadership channels.
ASSUMPTION: This comparison is based on standard marketing leadership role patterns in the healthcare and wellness industry.
ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job description.
ASSUMPTION: These questions are suggested based on senior marketing role considerations and may need adaptation for specific interviews.
โ ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.