Sr. Director Marketing Wellness Division
The Providence GroupsSr. Director Marketing Wellness Division
📌 Core Information
🔹 Job Title: Sr. Director of Marketing, Wellness Division
🔹 Company: The Providence Groups
🔹 Location: White House, Tennessee, United States
🔹 Job Type: Full-time
🔹 Category: Marketing / Healthcare / Wellness
ASSUMPTION: Job type is assumed to be full-time based on the senior leadership nature of the role and comprehensive responsibilities. Job category is inferred from the role focusing on marketing within a wellness division.
📌 Essential Job Details
🚀 Job Overview
This senior leadership position will drive overall marketing strategy for The Providence Groups' Wellness Division, focusing on generating leads and revenue growth. The role involves developing and executing modern, multi-channel marketing strategies across both B2C and B2B audiences in the health and wellness industry. The successful candidate will lead brand development, event planning, thought leadership initiatives, and digital marketing campaigns while working with internal stakeholders and external agency partners.
📋 Key Responsibilities
- ✅ Develop and execute multi-channel marketing strategies with a focus on health and wellness industry best practices
- ✅ Analyze campaign performance to inform future strategies, including launching new brands and product lines
- ✅ Build comprehensive customer personas and map the buyer's journey for wellness audiences
- ✅ Establish scalable marketing operations frameworks
- ✅ Present strategies and metrics to senior leadership, securing buy-in and budgets
- ✅ Collaborate with internal stakeholders to align marketing strategies with broader objectives
- ✅ Partner on go-to-market campaigns for new wellness services and products
- ✅ Lead company event strategy, including planning wellness-related events
- ✅ Negotiate contracts and manage event budgets
- ✅ Develop thought leadership programs to expand brand reach
- ✅ Oversee digital agency partnerships for B2B and B2C campaigns
- ✅ Manage PR agency relationships to scale brand awareness
- ✅ Leverage third-party content platforms for demand generation
- ✅ Grow distribution across earned, paid, and owned channels
- ✅ Optimize content for different funnel stages to maximize engagement and conversion
🎯 Required Qualifications
Education: Not specified
Experience: 8+ years in modern marketing for B2B and B2C audiences, with preference for high-growth company experience
Skills:
- Proven expertise in health and wellness industry marketing
- Experience launching brands and building market-specific campaigns
- Entrepreneurial mindset with startup experience
- Team management and leadership
- Strong analytical skills for campaign performance measurement
- Multi-channel marketing expertise
- Budget management
- Project management and organizational abilities
- Creative problem-solving and proactive approach
- Strong interpersonal and collaboration skills
- Exceptional verbal and written communication
- Proficiency with marketing tools (Salesforce CRM, WordPress, Hubspot/Marketo, EHR Zenoti)
- Advanced proficiency in Microsoft Office products
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Senior marketing director roles in the healthcare/wellness sector in Tennessee typically range from $120,000-$180,000 depending on experience and company size
ASSUMPTION: The salary range is an estimation based on industry standards for similar senior marketing roles in the healthcare/wellness industry in Tennessee. Actual compensation may vary based on the specific company size, candidate experience, and additional performance bonuses.
📌 Applicant Insights
🔍 Company Context
Industry Position: The Providence Groups appears to operate in the healthcare and wellness sector with a dedicated Wellness Division seeking growth.
Company Size: Mid-sized to large organization that can support multiple divisions and a senior director position.
Company Stage: Growth-oriented company looking to expand its Wellness Division through strategic marketing initiatives.
ASSUMPTION: Company size and stage are inferred based on the ability to support a senior director role, the mentioning of multiple stakeholders and divisions, and the focus on growth initiatives. The company appears established enough to have multiple divisions while focusing on expansion.
📊 Role Analysis
Career Level: Senior leadership
Reporting Structure: Likely reports to C-level executive (CMO, CEO, or Division President)
Team Size/Composition: Likely managing a marketing team with both direct reports and agency relationships
Growth Opportunities: Potential path to CMO or divisional leadership role as the wellness division expands
ASSUMPTION: Reporting structure and team composition are inferred from the senior director title and responsibilities including managing agency relationships and presenting to senior leadership. The role involves strategic planning and execution that typically requires team oversight.
🌍 Location & Work Environment
Office Type: Likely in-office or hybrid given the emphasis on collaboration
Geographic Context: White House, Tennessee is near Nashville, offering proximity to a major healthcare hub with lower cost of living than larger metropolitan areas
Work Schedule: Standard business hours with potential flexibility, but likely requires availability for events
Regional Considerations: Nashville area is known for its growing healthcare industry, providing networking opportunities and a talent pool in the wellness sector
ASSUMPTION: Work environment details are inferred based on the collaborative nature of the role and the Nashville-area location. The mention of events management suggests some in-person component to the role.
💼 Interview & Application Insights
Typical Process: Initial screening, marketing strategy assessment, panel interviews with executives and stakeholders, presentation of marketing ideas
Key Assessment Areas: Strategic thinking, industry knowledge, leadership abilities, analytical skills, creative problem-solving, communication style
Application Tips: Highlight specific wellness industry marketing campaigns, quantify revenue impact of past initiatives, demonstrate multi-channel expertise, show evidence of team leadership
ATS Keywords: wellness marketing, B2B marketing, B2C marketing, strategic marketing, multi-channel, customer persona development, event management, digital marketing, brand development, marketing analytics, healthcare marketing
ASSUMPTION: These insights are based on standard interview practices for senior marketing roles and the specific requirements mentioned in the job listing.
🛠️ Tools & Technologies
- Salesforce CRM
- WordPress
- Hubspot or Marketo
- EHR Zenoti
- Microsoft Excel, Word, PowerPoint
- SEO/SEM tools
- PPC advertising platforms
- Content management systems
- Analytics platforms
ASSUMPTION: The first five tools are explicitly mentioned in the job description. SEO/SEM tools, PPC platforms, content management systems, and analytics platforms are inferred from the responsibilities that include these marketing activities.
👔 Cultural Fit Considerations
Company Values: Growth-oriented, entrepreneurial, data-driven, collaborative
Work Style: Strategic, independent, deadline-driven, analytical, creative
Self-Assessment:
- Are you comfortable balancing strategic thinking with hands-on execution?
- Do you thrive in growth-oriented environments that require creativity and analytics?
- Can you effectively manage multiple stakeholder relationships?
- Are you passionate about health and wellness industry solutions?
ASSUMPTION: Company values and work style are inferred from the described responsibilities and qualifications that emphasize entrepreneurial mindset, data analysis, collaboration, and creative problem-solving.
⚠️ Potential Challenges
- Balancing both B2B and B2C marketing strategies simultaneously
- Managing multiple stakeholder expectations across different departments
- Developing scalable processes while managing day-to-day execution
- Coordinating external agency relationships while maintaining strategic control
- Navigating the complex healthcare/wellness regulatory environment for marketing compliance
ASSUMPTION: These challenges are inferred from the comprehensive responsibilities listed that span multiple marketing channels, stakeholders, and operational areas.
📈 Similar Roles Comparison
Unlike typical Marketing Director roles that may focus on either B2B or B2C, this position requires expertise in both areas specifically within the wellness sector. While many marketing leadership positions emphasize either strategic planning or execution, this role demands both high-level strategy development and practical implementation skills. The position also differs from pure digital marketing leadership roles by requiring expertise across events, PR, digital, and thought leadership channels.
ASSUMPTION: This comparison is based on standard marketing leadership role patterns in the healthcare and wellness industry.
📝 Sample Projects
- Developing and launching a new wellness product line with integrated marketing campaign across digital, events, and PR channels
- Creating customer journey maps for different wellness service segments to optimize touchpoints and conversion opportunities
- Planning and executing a wellness industry thought leadership event featuring company experts
- Establishing performance measurement frameworks to analyze marketing ROI across channels
- Building brand awareness campaigns targeting both healthcare providers and end consumers
ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job description.
❓ Key Questions to Ask During Interview
- What are the key growth objectives for the Wellness Division over the next 1-3 years?
- How do you currently measure marketing success and what metrics matter most?
- What are the biggest marketing challenges the Wellness Division has faced, and how might this role address them?
- How does marketing collaborate with sales, product development, and other departments?
- What resources (team, budget, technology) are allocated to support the marketing objectives?
- What's your vision for how the wellness industry is evolving, and how does The Providence Groups plan to innovate in this space?
ASSUMPTION: These questions are suggested based on senior marketing role considerations and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Optimization: Tailor your resume to highlight experience with wellness industry marketing, multi-channel campaign management, and quantifiable results. Include keywords like "wellness marketing," "strategic marketing," "B2B/B2C experience," and specific tools mentioned (Salesforce, HubSpot/Marketo).
- Portfolio Preparation: Compile examples of successful marketing campaigns, particularly those in healthcare or wellness sectors. Be ready to discuss metrics and outcomes.
- LinkedIn Alignment: Ensure your LinkedIn profile emphasizes your wellness industry expertise and leadership experience.
- Research: Investigate The Providence Groups' current wellness offerings, market position, and competitors to demonstrate industry knowledge.
- Network: Connect with professionals in the Nashville healthcare/wellness community to gain insights about the company and market.
- Prepare Examples: Develop specific stories that demonstrate your experience in building marketing strategies, leading teams, and driving revenue growth.