Sport Marketing Specialist

📌 Core Information

🔹 Job Title: Sport Marketing Specialist

🔹 Company: AIS

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing sports marketing strategies to drive subscriber growth and revenue
• Creating engaging content and defining target audiences for various sports marketing campaigns
• Managing sales channels efficiently and designing customer journeys
• Monitoring sales performance and collaborating with cross-functional teams

ASSUMPTION: This role requires a strong understanding of the sports industry, particularly football, and the ability to create engaging content that resonates with fans.

📋 Key Responsibilities

✅ Develop Go to Market plan and implement sports marketing strategies and campaigns to drive subscribers and revenue

✅ Create engaging sports marketing content, including match day, Big Matches, fixtures, results, as well as develop interesting and viral topics

✅ Define the target audience and key messages for various sports marketing campaigns to effectively reach and engage the target audience

✅ Manage all sales channels efficiently, delivering sales support information, materials on time to support sales team, or incentives program when needed

✅ Design the customer journey, manage end-to-end implementation, and ensure successful deployment

✅ Monitor sales performance, prepare reports, and analyze data to ensure targets are met and optimize future marketing initiatives

✅ Motivate and maintain relationships with partners and work closely with them

✅ Work closely with cross-functional teams, including communication, public relations, social media, technical, and internal designers

✅ Manage the budget effectively to ensure marketing initiatives are executed within allocated resources

✅ Analyze key competitors to stay ahead in the market

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical reporting to drive marketing success.

🎯 Required Qualifications

Education: A degree in Marketing, Business Administration, Sports Management, or a related field

Experience: Proven experience in marketing, especially within the sports industry

Required Skills:

• Ability to plan and execute campaigns that drive revenue and fan engagement
• Deep understanding of the football audience, culture, fan behavior
• Creative, strategic thinker with a passion for football to create engaging marketing campaigns or promotions
• Knowledge of the clubs, players, and commercial aspects of the football league
• Experience in social media marketing, sport KOLs/influencers, content creation, sport online campaigns to effectively reach audiences
• Strong written and verbal communication skills for dealing with cross-functional teams
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Proactive, self-motivated, and eager to learn
• Excellent organizational and time management skills
• Excellent command of English, both written and spoken

Preferred Skills:

• Knowledge or skills in using AI

ASSUMPTION: Candidates with a strong background in sports marketing and a proven track record of driving fan engagement are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 30,000 THB and 50,000 THB per month, based on industry standards for a marketing specialist with 2-5 years of experience in the sports industry in Bangkok.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on AIS services

Working Hours: Full-time position with standard office hours, Monday to Friday, 8:30 AM to 5:30 PM. Overtime may be required during major sports events.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AIS is a leading telecommunications company in Thailand, providing mobile, broadband, and digital services to over 45 million subscribers. The company is focused on driving innovation and digital transformation in the country.

Company Size: AIS has over 10,000 employees and is one of the largest employers in the telecommunications industry in Thailand. This means that there are ample opportunities for career growth and development within the company.

Founded: AIS was founded in 1990 and has since grown to become the leading digital service provider in Thailand, with a strong focus on 5G technology and cognitive tech-co services.

Company Description:

• AIS is committed to providing the best services to help people fulfill their dreams
• The company strives to be a cognitive tech-co, supporting a robust digital infrastructure for the country, boosting industrial sector competitiveness, and upgrading quality of life for all Thais
• AIS offers a wide range of services, including mobile phones, high-speed home broadband, digital services, eSports, and insurance

Company Specialties:

• 5G technology
• Digital services
• eSports
• Insurance

Company Website: http://www.ais.th

ASSUMPTION: AIS is a large and well-established company in the telecommunications industry, with a strong focus on innovation and digital transformation. This means that the company is likely to have a well-structured and supportive work environment for employees.

📊 Role Analysis

Career Level: This role is suitable for a marketing specialist with 2-5 years of experience in the sports industry. The role offers opportunities for career growth and development within the company.

Reporting Structure: The Sports Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including communication, public relations, social media, technical, and internal designers.

Work Arrangement: This is an on-site position, with standard office hours from Monday to Friday, 8:30 AM to 5:30 PM. Overtime may be required during major sports events.

Growth Opportunities:

• Opportunities to work on high-profile sports marketing campaigns and events
• Exposure to cross-functional teams and the opportunity to collaborate on various projects
• Potential for career progression within the marketing department or other areas of the business

ASSUMPTION: This role offers a unique opportunity for a marketing specialist with a passion for sports to gain experience in a dynamic and fast-paced environment, with opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: AIS has a modern and well-equipped office in Bangkok, with state-of-the-art facilities and a collaborative work environment.

Office Location(s): 414 Phaholyothin Rd., Phayathai, Bangkok, 10400, TH

Geographic Context:

• Bangkok is the capital and most populous city in Thailand, with a vibrant sports culture and a strong following for football
• The city is home to several professional football clubs and hosts major sports events throughout the year
• Bangkok offers a wide range of entertainment and leisure options, with a diverse cultural scene and a thriving nightlife

Work Schedule: Full-time position with standard office hours, Monday to Friday, 8:30 AM to 5:30 PM. Overtime may be required during major sports events.

ASSUMPTION: The work environment at AIS is likely to be dynamic and fast-paced, with a strong focus on collaboration and innovation. The office is located in a convenient and accessible area of Bangkok, with ample opportunities for social and cultural activities outside of work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or video interview with the marketing team
• Final interview with the marketing director

Key Assessment Areas:

• Understanding of the sports industry and football culture
• Creative thinking and ability to develop engaging marketing campaigns
• Analytical skills and ability to monitor sales performance
• Communication skills and ability to work effectively with cross-functional teams

Application Tips:

• Highlight relevant experience in sports marketing and fan engagement
• Include examples of successful marketing campaigns or promotions you have developed and executed
• Demonstrate your understanding of the football audience and culture in your cover letter
• Tailor your resume and cover letter to emphasize your skills and experience in the sports marketing field

ATS Keywords: Sports Marketing, Football, Fan Engagement, Marketing Campaigns, Sales Channels, Customer Journey, Cross-Functional Teams, Budget Management, Competitor Analysis

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience and skills in the sports marketing field. Applicants should tailor their application materials to highlight their unique qualifications and demonstrate their passion for sports and marketing.

🛠️ Tools & Technologies

• Microsoft Office (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Twitter, Instagram, etc.)
• Customer relationship management (CRM) software
• Data analysis tools (Google Analytics, Tableau, etc.)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned on the job if necessary.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovation
• Collaboration
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on achieving targets
• Innovative and open to new ideas

Self-Assessment Questions:

• Do you have a passion for sports, particularly football, and a deep understanding of the football audience and culture?
• Are you a creative thinker with the ability to develop engaging marketing campaigns and promotions?
• Are you a strong communicator with the ability to work effectively with cross-functional teams?
• Are you proactive, self-motivated, and eager to learn?

ASSUMPTION: AIS is looking for candidates who are passionate about sports, creative, collaborative, and results-driven, with a strong commitment to customer-centricity and innovation.

⚠️ Potential Challenges

• The role may require working overtime during major sports events
• The sports marketing industry can be competitive and fast-paced, with a constant need to stay up-to-date with the latest trends and developments
• The role may require working with tight deadlines and managing multiple projects simultaneously
• The role may require travel to attend sports events or meetings with partners

ASSUMPTION: While there may be some challenges associated with this role, the opportunity to work in a dynamic and fast-paced environment, with a strong focus on innovation and customer-centricity, is likely to outweigh any potential drawbacks.

📈 Similar Roles Comparison

• This role is similar to a Sports Marketing Manager, but with a greater focus on campaign development and execution, rather than strategic planning and management
• This role is similar to a Marketing Specialist, but with a specific focus on the sports industry and football culture
• This role offers opportunities for career growth and development within the marketing department or other areas of the business

ASSUMPTION: While this role is similar to other marketing roles, it offers a unique opportunity to work in the sports industry and gain experience in sports marketing and fan engagement.

📝 Sample Projects

• Developing and executing a marketing campaign for a major football event, including creating engaging content, defining target audiences, and managing sales channels
• Designing a customer journey for a new sports marketing initiative, including end-to-end implementation and successful deployment
• Analyzing sales performance for a sports marketing campaign and preparing reports to optimize future marketing initiatives

ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in this role, but the specific projects and initiatives will vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to sports marketing and how this role fits into the broader marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the sports marketing industry in Thailand, and how does this role address them?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These interview questions are intended to help applicants better understand the role, the company, and the industry, and to demonstrate their interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in the sports marketing field
• Prepare examples of successful marketing campaigns or promotions you have developed and executed
• Prepare for your interview by researching the company and the sports marketing industry in Thailand
• Follow up with the recruiter, Aksorn Peuchsing (อักษร พืชสิงห์), within one week of submitting your application to confirm receipt and ask any questions you may have

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.