🔹 Job Title: Specialist App-Marketing
🔹 Company: Action Service Distributie BV
🔹 Location: Zwaagdijk, North Holland, Netherlands
🔹 Job Type: Full-time (Minimum 32 hours per week)
🔹 Category: Digital Marketing
As an App Marketing Specialist at Action, you'll be responsible for driving the growth, usage, engagement, and impact of the Action app across Europe. Based in Zwaagdijk (North Holland), you'll lead acquisition, activation, and retention strategies through various media channels while collaborating with product and business teams to enhance app features and performance. You'll be the bridge between marketing, product development, and data analysis in Action's rapidly expanding digital presence.
ASSUMPTION: Based on the job description, I've assumed this is a mid to senior-level marketing position given the strategic responsibilities and required experience level. I've also assumed the role falls under the Digital Marketing category based on the app marketing focus.
Education: Bachelor's degree (or equivalent)
Experience: At least 3 years of experience in growth or app marketing, with a strong background in performance marketing
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package appears competitive within the retail/e-commerce industry in the Netherlands, particularly with the flexible work arrangement and annual bonus structure.
ASSUMPTION: While exact salary is not provided, based on the seniority level and the Netherlands market, this type of specialized marketing role typically offers compensation in line with other digital marketing specialist positions at large retailers. The benefits package suggests the company values work-life balance and employee retention.
Industry Position: Action is a major discount retailer with over 2,500 stores across 11 European countries, making it one of the largest players in its sector.
Company Size: Large enterprise with millions of customers across Europe and a diverse workforce representing 124 nationalities.
Company Stage: Established and in expansion phase, with continuous growth and significant market presence.
ASSUMPTION: Based on the mention of 2,500+ stores in 11 countries, I've characterized Action as a large enterprise in expansion mode. The company appears to be investing heavily in digital transformation given the focus on app growth.
Career Level: Mid to Senior level
Reporting Structure: Likely reports to a Marketing Manager or Digital Marketing Director
Team Size/Composition: Will work directly with Joyce, Silvia, Claudette, and Rudolf as mentioned in the job posting, as part of the Marketing and Digital department
Growth Opportunities: Strong potential for advancement as the company emphasizes growth for both the organization and employees, with opportunities to work on innovation projects and develop new skills
ASSUMPTION: The reporting structure is inferred based on typical organizational structures for digital marketing roles. Team composition is based on the specific colleagues mentioned in the posting.
Office Type: Hybrid (with option to work 40% of hours remotely)
Geographic Context: Zwaagdijk-Oost is located in North Holland, approximately 30 minutes from Amsterdam by car with low traffic. The area is less congested than major city centers.
Work Schedule: Flexible hours, minimum 32 hours per week
Regional Considerations: Company provides travel allowance and shuttle bus service from Hoorn train station, making commuting feasible for those living in surrounding areas including Amsterdam
ASSUMPTION: The commute time from Amsterdam is mentioned in the listing. I've assumed the work environment is collaborative based on the emphasis on teamwork as a company value.
Typical Process: The company explicitly outlines their process:
Key Assessment Areas: Analytical skills, marketing knowledge, commercial mindset, campaign design experience, cross-functional teamwork abilities, and understanding of digital trends
Application Tips: Emphasize measurable results from previous app marketing campaigns, highlight experience with various ad platforms mentioned in the job description, and showcase analytical capabilities
ATS Keywords: app marketing, performance marketing, Google Ads, Meta, TikTok, YouTube, App Store Optimization, attribution analysis, digital marketing, growth marketing, campaign performance, data analysis
ASSUMPTION: The assessment areas are based on the qualifications and responsibilities outlined in the job description. The ATS keywords reflect the specific platforms and skills mentioned in the listing.
ASSUMPTION: While specific analytics tools aren't mentioned, experience with standard marketing analytics platforms would be expected for this role. The listed platforms are explicitly mentioned in the job description.
Company Values: Customer focus, teamwork, simplicity, discipline, cost consciousness, and respect (explicitly stated in the job posting)
Work Style: Agile, data-driven approach with cross-functional collaboration
Self-Assessment: Consider if you:
ASSUMPTION: The work style is inferred from the company's description of working in "agile teams" with a "data-driven approach." The company explicitly lists its values in the job posting.
ASSUMPTION: These challenges are inferred based on the scope of responsibilities and the multinational nature of the company as described in the job posting.
This App Marketing Specialist role differs from standard digital marketing positions in its specific focus on mobile app growth and engagement. Compared to:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job posting.
ASSUMPTION: These project examples are derived directly from the responsibilities listed in the job description and represent typical work for an app marketing specialist.
ASSUMPTION: These questions are tailored to the specific role and company based on the job description and would help candidates demonstrate their understanding of app marketing while gathering valuable information about the position.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.