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Solutions Marketing Manager

Adtran
Full-time
On-site
Gdaล„sk, Pomorskie, Poland
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Solutions Marketing Manager

๐Ÿ”น Company: Adtran

๐Ÿ”น Location: Gdaล„sk, Pomorskie, Poland

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

The Solutions Marketing Manager at Adtran plays a pivotal role in developing and executing marketing strategies for the company's product offerings. This position serves as the bridge between product management and marketing communications, crafting compelling positioning and messaging for target customers. The role requires deep market intelligence to understand buyer behaviors and competitive landscapes while supporting global sales teams from the Poland office.

ASSUMPTION: Based on the job description, the category is assumed to be Marketing since this is clearly a marketing position focusing on solutions/product marketing. The job type is assumed to be Full-time based on the comprehensive responsibilities and benefits package typically associated with permanent positions.


๐Ÿ“‹ Key Responsibilities

  • โœ… Collaborate with product management and marketing communications to develop product positioning and messaging for target buyer personas
  • โœ… Become an expert on buyers, their behaviors, and key buying criteria through market intelligence
  • โœ… Understand and analyze the competitive landscape
  • โœ… Develop comprehensive marketing plans to support customer retention and acquisition
  • โœ… Evaluate marketing program effectiveness and recommend necessary changes
  • โœ… Plan and manage cross-functional implementation of new product launches and existing product releases
  • โœ… Document buyers' processes and drive improvements to sales and marketing approaches
  • โœ… Support and train sales channels on product value propositions and how to use internal tools and external collateral
  • โœ… Serve as a thought leader through speaking engagements and written content

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in business or marketing or comparable work experience

Experience: 3+ years of product marketing experience with at least 1 year in a market-facing role

Skills:

  • Proficiency in productivity applications (Microsoft Office or Basecamp)
  • Strong ROI-tracking capabilities
  • Excellent content writing skills (white papers, case studies, webpage content)
  • Strong people and management skills for cross-functional collaboration
  • Public speaking skills (preferred)
  • Experience in broadband or telecom industry (preferred)

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Stable employment with low turnover rate (below 4%)
  • Additional vacation days (1 for all employees, extra day after 10 years)
  • Flexible working hours with hybrid or remote work options
  • English language lessons during working hours
  • Internal training program
  • Paid employee referral program
  • Multisport Card
  • 3% employer contribution to PPK (Polish employee capital plans)
  • Private health care at Medicover (extended package with family coverage option)
  • Modern office with gym and playroom near SKM/PKM stations
  • Sports activities and events

Industry Comparison: Not specified

ASSUMPTION: The benefits package appears comprehensive for the Polish market, including both standard benefits (health care, retirement) and attractive perks (sports card, language lessons), suggesting competitive compensation aligned with the technology/telecommunications sector in Poland.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Adtran is a global provider of telecommunications networking equipment and solutions, specializing in broadband and enterprise communications infrastructure.

Company Size: Medium to large enterprise

Company Stage: Established company in growth phase

ASSUMPTION: Based on the global team reference and established recruiting infrastructure, Adtran appears to be a well-established company rather than a startup. The statement "Our Growth is Creating Great Opportunities" indicates the company is in an expansion phase. Adtran is known in the telecommunications industry as a significant player, though specific market position details aren't provided in the listing.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Not specified

Team Size/Composition: Part of a global marketing team

Growth Opportunities: Potential for advancement within growing global organization

ASSUMPTION: The career level is assumed to be mid to senior based on the required 3+ years of experience, strategic responsibilities, and thought leadership expectations. The role appears to involve working with cross-functional teams globally, suggesting matrix reporting structures common in international organizations.


๐ŸŒ Location & Work Environment

Office Type: Hybrid or remote work options available

Geographic Context: Gdaล„sk is a major Polish city and growing technology hub with lower cost of living compared to Western European tech centers

Work Schedule: Flexible working hours

Regional Considerations: Position is based in Poland but requires collaboration with global teams, suggesting potential for international travel or early/late meetings across time zones

ASSUMPTION: The listing explicitly mentions "flexible working hours and possible hybrid or remote work," indicating work arrangement flexibility. The office is described as modern and located near transit stations (SKM/PKM), suggesting good accessibility within Gdaล„sk.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Initial application screening, phone/virtual interview, technical marketing assessment, final panel interview

Key Assessment Areas: Marketing strategy development, competitive analysis skills, content creation abilities, cross-functional collaboration experience, industry knowledge

Application Tips: Highlight experience with product positioning, market intelligence gathering, and any telecommunications/B2B technical marketing background

ATS Keywords: product marketing, solution marketing, market intelligence, competitive analysis, content writing, ROI tracking, B2B marketing, telecommunications, broadband, product positioning, buyer personas

ASSUMPTION: These insights are based on standard practices for marketing roles in technology companies rather than specific details provided in the listing. The assessment areas align with the key responsibilities outlined in the job description.


๐Ÿ› ๏ธ Tools & Technologies

  • Microsoft Office suite
  • Basecamp
  • Marketing analytics tools
  • Content management systems
  • Customer relationship management (CRM) platforms

ASSUMPTION: Beyond Microsoft Office and Basecamp explicitly mentioned in the listing, other tools are standard for marketing professionals in this role. Telecom industry professionals typically use various marketing automation, analytics, and CRM tools to track campaign effectiveness and manage content.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Growth-oriented, team-focused, stable work environment, professional development

Work Style: Collaborative across global teams, cross-functional cooperation, autonomous project leadership

Self-Assessment:

  • Are you comfortable working across global time zones and cultural contexts?
  • Do you excel at translating technical products into compelling market positioning?
  • Can you navigate the complexity of global telecom market differences?
  • Are you able to balance independent work with collaborative team projects?

ASSUMPTION: The "strong team-oriented and friendly work culture" mentioned in the benefits section suggests a collaborative environment. The global nature of the role implies cultural adaptability is important. The stability emphasis (turnover rate below 4%) indicates the company values retention and long-term employment relationships.


โš ๏ธ Potential Challenges

This role requires balancing the technical aspects of telecom/broadband products with effective marketing communications. Working with global teams may involve scheduling challenges across time zones. The position demands both strategic thinking and tactical execution skills, requiring versatility. Being expected to serve as a thought leader while supporting sales teams necessitates excellent communication skills across different audiences.

ASSUMPTION: These challenges are common in global product/solutions marketing roles, particularly in technical industries like telecommunications. The cross-functional nature of the position typically creates competing priorities and communication challenges.


๐Ÿ“ˆ Similar Roles Comparison

The Solutions Marketing Manager role at Adtran combines elements of both product marketing and solutions marketing. Unlike pure product marketing roles that focus primarily on feature promotion, this position emphasizes solving customer problems through integrated solutions. Compared to general marketing managers, this role requires deeper technical understanding and product knowledge. It differs from content marketing roles by requiring more strategic market intelligence and sales enablement activities rather than just content creation.

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.


๐Ÿ“ Sample Projects

  • Developing a comprehensive go-to-market strategy for a new broadband solution
  • Creating competitive battlecards to help sales teams position against key competitors
  • Conducting buyer persona research to refine messaging for different customer segments
  • Producing white papers on industry trends relevant to Adtran's solutions
  • Training sales teams on new product messaging and value propositions

ASSUMPTION: These project examples are derived directly from the responsibilities listed in the job description and represent typical activities for a Solutions Marketing Manager in the telecommunications industry.


โ“ Key Questions to Ask During Interview

  1. How does the Solutions Marketing team collaborate with Product Management to develop positioning that resonates with customers?
  2. What are the most critical market challenges Adtran is addressing with its current solution portfolio?
  3. How does the company measure the success of marketing programs for its solutions?
  4. What opportunities exist for professional development and career growth within Adtran's marketing organization?
  5. How does the marketing team gather and incorporate customer feedback into messaging and positioning strategies?
  6. What are the biggest communication challenges when working with global teams, and how does the company address them?

ASSUMPTION: These questions are suggested based on the role's responsibilities and would help candidates better understand key aspects of the position while demonstrating their strategic thinking about marketing challenges.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Customize your resume to highlight relevant product marketing experience, especially any telecommunications or B2B technical marketing background
  2. Prepare a portfolio of marketing content you've created (white papers, case studies, etc.) to demonstrate your content creation skills
  3. Research Adtran's products and solutions to understand their market positioning and competitive landscape
  4. Incorporate key terms from the job description into your application to pass ATS screening, including "product positioning," "market intelligence," "competitive analysis," and "solutions marketing"
  5. Prepare specific examples that demonstrate your ability to track marketing ROI and improve program effectiveness
  6. Connect with current Adtran employees on LinkedIn to gain insights about the company culture and interview process