📌 Core Information
🔹 Job Title: Social Media Specialist EMEA (m/f/d)
🔹 Company: Penumbra
🔹 Location: United Kingdom, Poland, Netherlands, Denmark
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote with occasional travel (10-20 days per year)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for various stakeholders (physicians, hospital executives, patients)
- Managing the entire social media lifecycle, from idea to publication
- Collaborating with cross-functional teams to ensure accurate and on-brand content
- Analyzing performance and turning data into actionable insights
- Staying updated on B2B social media trends and best practices
ASSUMPTION: This role requires strong communication skills, creativity, and a keen eye for detail. The ideal candidate will be comfortable working independently and collaborating with diverse teams.
📋 Key Responsibilities
✅ Create content that connects with various stakeholders, including physicians, hospital executives, and patients
✅ Plan and manage the entire social media lifecycle, from idea to approval to publish
✅ Collaborate with teammates across functions to get the facts straight and the tone just right
✅ Suggest new content types, formats, or tools to keep things fresh and engaging
✅ Track performance using analytics tools and turn numbers into actionable insights
✅ Share updates and outcomes internally so the impact of your work is visible
✅ Keep an eye on the latest B2B social media trends, tools, and best practices
✅ Ensure compliance with our quality and regulatory standards
✅ Jump in to support other internal and external comms projects when time allows
ASSUMPTION: This role requires a strong understanding of social media platforms and a keen eye for detail to ensure accurate and engaging content.
🎯 Required Qualifications
Education: Degree in communications, journalism, marketing, digital marketing, or a similar field
Experience: Around 3 years of hands-on experience managing social media for a business or corporation
Required Skills:
- Native or bilingual-level English (written and spoken) is highly preferred
- Strong working knowledge of platforms like LinkedIn, X, Instagram, Facebook, and YouTube
- Great copywriting skills – you know how to write clearly, professionally, and persuasively
- Detail orientation with an eye for accuracy and consistency
- Confidence using tools like MS Office 365 and LinkedIn Campaign Manager
- Excellent organizational skills and the ability to juggle multiple priorities with ease
Preferred Skills:
- Experience from a regulated industry like medical devices, pharma, or biotech
ASSUMPTION: While experience in a regulated industry is preferred, strong communication skills and a keen understanding of social media platforms are essential for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level marketing role in EMEA)
Benefits:
- Stay Active – Enjoy an annual fitness subsidy to support your healthy lifestyle
- Support & Well-Being – Benefit from our comprehensive Employee Assistance Program, providing guidance and support in times of need
- Family First – Receive two weeks of paid Family Care Leave to support a sick family member or in the case of bereavement
- Vacation Time – In addition to your regular vacation days, enjoy paid time off on December 24th and 31st
- A Team That Inspires – Work alongside a diverse, open-minded, and supportive team that encourages personal and professional growth
- Accident Insurance – Stay protected with comprehensive accident insurance during all business trips
- Boost Your Investments – Take part in our Employee Stock Purchase Program and enjoy 15% cashback on your investments
Working Hours: Full-time (40 hours per week) with flexible hours and occasional travel (10-20 days per year)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in EMEA. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 1,001-5,000 employees (Large enterprise with a collaborative work environment)
Founded: 2004 (Over 20 years of experience in innovative medical therapies)
Company Description:
- Penumbra, Inc. is a global healthcare company focused on innovative therapies
- Designs, develops, manufactures, and markets novel products for challenging medical conditions
- Sells products to hospitals and healthcare providers through direct sales and distributors
Company Specialties:
- Innovative therapies for challenging medical conditions
- Transforming the treatment of some of the world's most devastating conditions
Company Website: http://www.penumbrainc.com
ASSUMPTION: Penumbra is a well-established company with a strong focus on innovation and improving patient care. This role offers the opportunity to work in a dynamic environment and make a meaningful impact on patients' lives.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Head of Communications for Penumbra EMEA
Work Arrangement: Remote with occasional travel (10-20 days per year)
Growth Opportunities:
- Potential career progression within the communications department
- Opportunities to work on diverse projects and collaborate with cross-functional teams
- Chance to gain experience in a regulated industry and expand your skillset
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to learn and develop within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Remote with occasional travel to EMEA offices
Office Location(s): United Kingdom, Poland, Netherlands, Denmark
Geographic Context:
- EMEA region with a diverse and multicultural team
- Opportunity to work with colleagues and stakeholders across various time zones
- Flexible work arrangements to accommodate different work-life balance needs
Work Schedule: Full-time (40 hours per week) with flexible hours and occasional travel (10-20 days per year)
ASSUMPTION: The remote work arrangement offers a high degree of flexibility and the opportunity to work from various locations within the EMEA region.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Communication skills and ability to create engaging content
- Understanding of social media platforms and trends
- Analytical skills and ability to turn data into actionable insights
- Cultural fit and alignment with Penumbra's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of social media trends and best practices in your application materials
- Showcase your creativity and ability to think outside the box in your responses to interview questions
ATS Keywords: Social Media Management, Content Creation, Copywriting, Analytics, B2B Marketing, Regulatory Compliance, Organizational Skills, MS Office 365, LinkedIn Campaign Manager
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- MS Office 365
- LinkedIn Campaign Manager
- Social media platforms (LinkedIn, X, Instagram, Facebook, YouTube)
- Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Teamwork
- Initiative
Work Style:
- Collaborative and supportive team environment
- Focus on personal and professional growth
- Flexible work arrangements to accommodate different work-life balance needs
Self-Assessment Questions:
- Do you thrive in a collaborative and dynamic work environment?
- Are you comfortable working independently and managing multiple priorities?
- Do you have a strong understanding of social media trends and best practices?
ASSUMPTION: Cultural fit is essential for success in this role. Candidates should assess their alignment with Penumbra's values and work style before applying.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Keeping up with the latest B2B social media trends and best practices
- Ensuring compliance with quality and regulatory standards
- Occasional travel requirements (10-20 days per year)
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a keen eye for detail.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B social media for a medical equipment manufacturing company
- Similar roles in other industries may have different target audiences and regulatory requirements
- Career progression in this role may lead to opportunities in communications, marketing, or other related fields
ASSUMPTION: This role offers a unique opportunity to work in a specialized field within the medical industry. Candidates should consider their long-term career goals and the potential for growth within the company.
📝 Sample Projects
- Developing a social media content calendar for a quarterly product launch
- Creating a LinkedIn campaign to raise awareness about a new medical therapy
- Analyzing social media performance metrics and presenting insights to the communications team
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader communications strategy for Penumbra EMEA?
- What are the most significant challenges facing the social media team in the next 6-12 months?
- How does Penumbra support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Penumbra ensure a positive work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching Penumbra's company culture and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
