Social Media Manager
Appearance Technology Group📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Appearance Technology Group
🔹 Location: Santa Clarita, California, United States
🔹 Job Type: Not specified
🔹 Category: 📱 Social Media Marketing
📌 Essential Job Details
🚀 Job Overview
Appearance Technology Group (ATG) is seeking a creative and highly motivated Social Media Manager primarily for their 3D Car Care brand. The role combines content creation, social media management, and photography skills to build brand awareness, increase engagement, and support business growth in the automotive detailing industry. This position requires both strategic thinking and hands-on content production across multiple platforms.
📋 Key Responsibilities
Content Creation
✅ Develop high-quality, original content for blogs, social media platforms, websites, and other digital channels
✅ Create visually appealing graphics, videos, and multimedia content aligned with brand voice
✅ Write engaging captions, blog posts, and promotional copy
✅ Research and stay current on industry trends to inform content creation
Social Media Management
✅ Manage and schedule daily content across various platforms (Instagram, Facebook, YouTube, TikTok, etc.)
✅ Develop and implement strategies to increase engagement, followers, and brand awareness
✅ Monitor and engage with comments, messages, and mentions across platforms
✅ Track performance metrics to refine social media strategies
Brand Voice & Community Engagement
✅ Ensure content aligns with the brand's tone and style
✅ Foster online communities and build relationships with followers, influencers, and industry professionals
✅ Work with marketing team to align content with brand objectives
Photography & Content Production
✅ Capture high-quality images using professional cameras
✅ Set up, stage, and shoot photoshoots with proper lighting and composition
✅ Edit and retouch photos to meet brand standards
Analytics & Reporting
✅ Track performance through analytics tools
✅ Provide regular reports on social media performance and insights
✅ Make data-driven recommendations for content improvements
Cross-Functional Collaboration
✅ Assist in creating marketing campaigns and promotions
✅ Collaborate with designers, photographers, and marketers as needed
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or related field (preferred)
Experience: Minimum of 3 years of experience in content creation and social media management; experience in the automotive industry preferred
Skills:
- Proficiency in social media platforms and content scheduling tools
- Experience with photography/videography
- Skill with editing tools (Adobe Creative Suite, DaVinci Resolve, CapCut, Canva, Final Cut Pro)
- Exceptional writing, editing, and communication skills
- Creative thinking and adaptability to changing trends
- Strong organizational skills and multitasking abilities
- Knowledge of SEO and content marketing best practices (a plus)
- Ability to travel up to 15% locally and domestically
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Based on industry standards, social media managers in the automotive industry with 3+ years of experience in the Santa Clarita area typically earn between $55,000-$75,000 annually, depending on specific expertise with visual content creation and industry knowledge.
📌 Applicant Insights
🔍 Company Context
Industry Position: Appearance Technology Group is described as "the leading provider of innovative car care products and accessories" across multiple brands and facilities. The company appears to be well-established in the automotive aftermarket industry with specific focus on detailing and reconditioning products.
Company Size: Medium to large with operations across seven facilities in multiple states
Company Stage: Established market leader in the automotive appearance product industry
ASSUMPTION: Based on the company's description of having multiple business units, facilities in six locations, and 4,000+ SKUs across fifteen brands, ATG appears to be a significant player in the automotive aftermarket industry rather than a startup or small business.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Likely reports to a Marketing Director or Brand Manager
Team Size/Composition: Not specified
Growth Opportunities: Potential to grow into senior marketing positions or brand management roles
ASSUMPTION: The role is positioned as mid-level based on the required 3+ years of experience and the breadth of responsibilities. Reporting structure is assumed based on typical organizational structures for social media positions in medium to large companies.
🌍 Location & Work Environment
Office Type: Likely in-office with travel requirements
Geographic Context: Santa Clarita is a city in northern Los Angeles County with a growing business community, offering lower costs than central LA while maintaining proximity to a major metropolitan area
Work Schedule: Likely standard business hours with flexibility for social media management and content creation
Regional Considerations: 15% travel requirement indicates potential visits to other company locations or industry events
ASSUMPTION: The work environment is likely in-office based on the photography responsibilities and the specific mention of the Santa Clarita location, but may include some flexibility. The travel requirement suggests this is not a fully remote position.
💼 Interview & Application Insights
Typical Process: Initial application screening, portfolio review, first interview focusing on experience and skills, possible practical assessment of social media strategy or content creation, final interview with team or leadership
Key Assessment Areas: Portfolio of previous social media campaigns, content creation abilities, strategic thinking, analytical skills, brand voice understanding, technical proficiency with required tools
Application Tips: Prepare a portfolio showcasing social media growth metrics, content examples specific to the automotive industry if possible, and writing samples that demonstrate brand voice capabilities
ATS Keywords: Social media management, content creation, Adobe Creative Suite, photography, automotive industry, brand voice, analytics, community engagement, Instagram, Facebook, TikTok, YouTube
ASSUMPTION: These insights are based on standard interview practices for social media roles in established consumer product companies and may vary.
🛠️ Tools & Technologies
Content Creation: Adobe Creative Suite (Photoshop, Lightroom), Premier Pro, DaVinci Resolve, CapCut, Canva, Final Cut Pro
Social Media Management: Instagram, Facebook, YouTube, TikTok (specific scheduling tools not mentioned but likely include Hootsuite, Buffer, Later, or similar)
Analytics: Platform-specific analytics (Instagram Insights, Facebook Analytics, YouTube Studio), potentially Google Analytics
Photography: Professional camera equipment and lighting
ASSUMPTION: While specific social media management and analytics tools weren't explicitly mentioned, these are industry-standard platforms that would typically be used in this role.
👔 Cultural Fit Considerations
Company Values: Innovation and quality appear important based on the company's self-description as a leading provider of innovative products
Work Style: Creative and organized, with ability to work both independently and collaboratively with cross-functional teams
Self-Assessment Questions:
- Are you passionate about automotive detailing or willing to deeply learn about this specialized industry?
- Can you balance creative content production with strategic business objectives?
- Are you comfortable with both the creative and analytical aspects of social media management?
- Can you adapt to the brand voice of a technical, product-focused company?
ASSUMPTION: These cultural elements are inferred from the job description's emphasis on creativity balanced with organization, passion for social media, and the specific industry context.
⚠️ Potential Challenges
This role combines multiple skill sets (writing, photography, social media strategy, analytics) that sometimes are handled by separate specialists in larger organizations. The responsibilities span the entire content lifecycle from creation to publishing to analysis.
The 15% travel requirement may present challenges for candidates with strict location preferences.
Working primarily for a specific brand (3D Car Care) within a larger company structure may require navigating both brand-specific and company-wide guidelines and stakeholders.
ASSUMPTION: These potential challenges are identified based on the comprehensive nature of the role as described and typical organizational dynamics when managing a specific brand within a larger company.
📈 Similar Roles Comparison
This position combines elements of several roles that might be separate in larger organizations:
- Content Creator: This role includes substantial content production responsibilities that might be handled by dedicated photographers or content specialists elsewhere
- Community Manager: The engagement aspects align with dedicated community management positions
- Social Media Strategist: The role includes strategic development typically associated with more senior positions
- Brand Manager: Elements of brand voice maintenance and consistency overlap with brand management
ASSUMPTION: This comparison is based on standard industry role delineations in marketing departments.
📝 Sample Projects
Based on the responsibilities listed, projects might include:
- Planning and executing a content series showcasing before/after results of 3D Car Care products on different vehicle types
- Creating a social media campaign around a new product launch, including photography, copy, and engagement strategy
- Developing a monthly content calendar aligned with seasonal car care needs and industry events
- Establishing partnerships with automotive influencers to expand brand reach and credibility
- Creating educational content demonstrating proper product application techniques
- Analyzing platform performance and implementing strategy adjustments to improve engagement metrics
ASSUMPTION: These projects are illustrative examples based solely on the responsibilities listed and the automotive detailing industry context.
❓ Key Questions to Ask During Interview
- How does the 3D Car Care brand positioning differ from other brands in the ATG portfolio, and how is this reflected in its social media presence?
- What metrics do you currently use to evaluate social media success, and what are your growth goals for the coming year?
- How much creative freedom is given for content development versus following established brand guidelines?
- Can you describe the team I would be collaborating with on campaigns and content creation?
- What are the biggest challenges the brand is currently facing in its social media strategy?
- How does the 15% travel requirement typically break down in terms of frequency and destinations?
ASSUMPTION: These questions are suggested based on the social media management role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Prepare your portfolio: Curate examples of your social media work, particularly any automotive or product-focused content. Include before/after metrics that demonstrate your impact.
- Optimize your resume: Incorporate keywords like "social media strategy," "content creation," "automotive industry," "brand voice," "Adobe Creative Suite," and specific platform names to pass ATS screening.
- Research the brands: Visit 3D Car Care's social media accounts (@3dcarcare) to understand their current content style, engagement approach, and areas for potential improvement.
- Demonstrate industry knowledge: Prepare to discuss automotive detailing trends, target audience behaviors, and effective content strategies specific to this niche.
- Prepare work samples: Be ready to discuss specific social campaigns you've managed, including strategy, execution, challenges, and measurable results.
- Research location: If you're not local to Santa Clarita, consider how the location and travel requirements align with your preferences.