📌 Core Information
🔹 Job Title: Social-Media-Management (m/w/d)
🔹 Company: Universitätsklinikum Schleswig-Holstein
🔹 Location: Kiel, Schleswig-Holstein, Germany
🔹 Job Type: Full-time (38.5 hours/week)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-level (2+ years)
🔹 Remote Status: On-site (Kiel, Germany)
🚀 Job Overview
Key aspects of this role include:
- Creative and strategic social media management for the UKSH's integrated communication team
- Operational management of all social media channels and content creation
- Community management and stakeholder engagement
- Collaboration with internal and external influencers and multipliers
- Performance tracking, analysis, and reporting on social media KPIs
ASSUMPTION: This role requires a high level of creativity, digital literacy, and strong communication skills. The ideal candidate will have a deep understanding of various social media platforms and trends in digital communication.
📋 Key Responsibilities
✅ Develop and implement creative, strategic social media concepts and content along the customer journey
✅ Operate and further develop suitable digital communication channels
✅ Build and maintain dialogues with stakeholders (patients, employees, partners) through community management
✅ Establish and maintain contacts with important internal and external multipliers and influencers
✅ Monitor and analyze social media activities, create reports, and stay updated on digital communication trends
ASSUMPTION: This role requires a strong understanding of the healthcare industry and the ability to create engaging content that resonates with diverse audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Social Media Management, Communications, or a related field, or relevant professional experience
Experience: At least 2 years of experience in digital marketing, social media management, or a related role
Required Skills:
- Excellent communication skills in German and English
- Proven experience in social media management and digital marketing
- Strong knowledge of various social media channels and tools
- Excellent skills in image and video editing using Adobe Creative Cloud applications
- Good knowledge of Facebook Ads and Instagram Ads
- Reliability and willingness to work across campuses in Luebeck and Kiel
Preferred Skills:
- Experience in the healthcare industry
- Fluency in additional languages
ASSUMPTION: Candidates with a background in healthcare communications or digital marketing will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: €3,500 - €4,500 gross per month (E10 TV-L, subject to tariff requirements)
Benefits:
- Jahressonderzahlung (year-end bonus)
- Attractive employee discounts on various online platforms and companies
- Additional benefits of the UKSH can be found here
Working Hours: 38.5 hours per week, with the possibility of part-time work through specific working time models
ASSUMPTION: The salary range is estimated based on the given experience level and the TV-L salary scale for public service employees in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: The Universitätsklinikum Schleswig-Holstein (UKSH) is one of the largest medical care centers in Europe, providing maximum medical care in the northernmost federal state of Germany.
Company Size: The UKSH is a large organization with over 16,000 employees across over 85 clinics and institutes, making it the largest employer and training provider in Schleswig-Holstein.
Founded: The UKSH was founded in 2003 through the merger of the University Hospitals of Luebeck and Kiel.
Company Description:
- The UKSH serves as a maximum care provider, offering the entire spectrum of medicine and multidisciplinary centers, caring for patients with rare diseases and extreme medical costs, operating university outpatient clinics, and providing emergency care.
- The unique feature of university medicine is the interaction of health care, research, and teaching, ensuring scientific findings flow directly into the health system.
- The UKSH maintains strategic personnel development, corporate health management, and certified compatibility of work and family life as integral parts of its corporate culture.
Company Specialties:
- Maximum medical care
- University medicine and research
- Strategic personnel development
Company Website: http://www.uksh.de/
ASSUMPTION: The UKSH's large size and diverse range of services require a well-coordinated communication strategy to effectively reach and engage with various stakeholders.
📊 Role Analysis
Career Level: This role is at the mid-level, requiring a balance of strategic thinking and operational execution.
Reporting Structure: The Social Media Manager reports to the Stabsstelle Integrierte Kommunikation / Digitale Medien und Kommunikation team.
Work Arrangement: This role requires on-site work in Kiel, with the possibility of working across campuses in Luebeck and Kiel.
Growth Opportunities:
- Expanding the role's influence across the UKSH's various departments and campuses
- Potential career progression into senior communication roles or specialist positions within the UKSH
ASSUMPTION: The UKSH's large size and diverse range of services present numerous opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: The UKSH has multiple campuses, with this role primarily based at the Kiel campus.
Office Location(s): Ratzeburger Allee 160, Lübeck and Arnold-Heller Str. 3, Kiel
Geographic Context:
- Kiel is the capital and most populous city of the northern German state of Schleswig-Holstein, with a population of approximately 240,000.
- The city is known for its historic buildings, cultural institutions, and its location on the Baltic Sea.
- Kiel is well-connected by road, rail, and air, with Kiel Airport serving domestic and international destinations.
Work Schedule: The working hours are 38.5 hours per week, with the possibility of part-time work through specific working time models.
ASSUMPTION: The UKSH's multiple campuses and diverse services require a flexible and adaptable work environment to effectively communicate with various stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- Creativity and strategic thinking in social media management
- Digital literacy and knowledge of social media platforms and tools
- Communication skills and ability to engage with diverse stakeholders
- Cultural fit with the UKSH's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the UKSH's mission and values in your application
- Prepare examples of your previous social media campaigns and their outcomes
ATS Keywords: Social Media Management, Digital Marketing, Community Management, Stakeholder Engagement, Content Creation, KPI Analysis, Healthcare Communications, Adobe Creative Cloud, Facebook Ads, Instagram Ads
ASSUMPTION: The UKSH's application process may vary, and it is essential to monitor the company's career page and job advertisements for the most up-to-date information.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Photoshop, Premiere Pro, etc.)
- Social media management tools (Hootsuite, Buffer, etc.)
- Content management systems (CMS)
- Analysis and reporting tools (Google Analytics, etc.)
ASSUMPTION: The required tools and technologies may vary depending on the UKSH's specific needs and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Excellence in research and teaching
- Collaboration and interdisciplinary cooperation
Work Style:
- Creative and innovative
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- How do you align with the UKSH's patient-centered care values in your approach to social media management?
- How comfortable are you working in a large, multi-campus organization with diverse stakeholders?
- How does your personal work style fit with the UKSH's collaborative and adaptable work environment?
ASSUMPTION: The UKSH values candidates who demonstrate a strong understanding of its mission, values, and work environment, as well as a commitment to patient-centered care and excellence in communication.
⚠️ Potential Challenges
- Managing multiple social media channels and content creation simultaneously
- Engaging with diverse stakeholders and maintaining consistent messaging across platforms
- Adapting to the UKSH's large and complex organizational structure
- Keeping up with the rapidly evolving landscape of social media and digital communication trends
ASSUMPTION: The UKSH's large size and diverse range of services present unique challenges that require a strategic and adaptable approach to social media management.
📈 Similar Roles Comparison
- This role is unique to the UKSH, focusing on social media management for a large healthcare organization with multiple campuses and diverse services
- Compared to other social media management roles, this position requires a strong understanding of the healthcare industry and its unique communication challenges
- Career progression in the UKSH may involve expanding the role's influence across the organization or specializing in specific communication areas
ASSUMPTION: The UKSH's unique organizational structure and focus on patient-centered care set this social media management role apart from similar positions in other industries.
📝 Sample Projects
- Developing and implementing a social media strategy for a new UKSH service or clinic
- Creating engaging content for the UKSH's various social media channels, tailored to diverse stakeholder groups
- Analyzing and optimizing the performance of the UKSH's social media campaigns to improve KPIs and engagement
ASSUMPTION: The UKSH's diverse range of services and stakeholders presents numerous opportunities for creative and impactful social media projects.
❓ Key Questions to Ask During Interview
- How does this role fit into the UKSH's overall communication strategy, and how will my work contribute to the organization's mission?
- What are the most significant challenges facing the UKSH's social media presence, and how can this role address them?
- How does the UKSH support the professional development and growth of its communication team members?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- How does the UKSH's work environment and culture support collaboration and interdisciplinary cooperation?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in and understanding of the UKSH's mission, values, and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the UKSH job portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous social media campaigns and their outcomes
- Follow up with the UKSH's HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
