🔹 Job Title: Shopify & Digital Manager
🔹 Company: Potters Resorts
🔹 Location: Hopton On Sea, United Kingdom (with hybrid options available)
🔹 Job Type: Full-time
🔹 Category: E-Commerce/Digital Marketing
Potters Resorts is seeking an experienced Shopify & Digital Manager to lead their e-commerce operations, which currently generate over £1 million annually. This role involves managing and optimizing the existing Shopify store while launching multiple new e-commerce brands. The ideal candidate will drive growth through innovative strategies including live shopping events, marketing automation, and data-driven optimization.
ASSUMPTION: Based on the job duties and the focus on scaling operations, this appears to be a senior individual contributor or management-level position with significant autonomy and responsibility for business outcomes.
Education: Not specified
Experience: At least 3 years in e-commerce with a proven track record of driving revenue and growth
Skills:
ASSUMPTION: While not explicitly stated, the role's technical complexity suggests that a bachelor's degree in marketing, e-commerce, digital media, or a related field would be advantageous but may not be required if the candidate has extensive relevant experience.
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package is comprehensive for the UK leisure and hospitality industry, offering both lifestyle and professional development advantages.
ASSUMPTION: Based on similar e-commerce management roles in the UK with revenue responsibility for £1M+ operations, the salary range would likely be between £40,000-£60,000 depending on experience level and the full scope of responsibilities.
Industry Position: Potters Resorts appears to be an established UK leisure and hospitality business with multiple resort locations that is expanding its e-commerce operations.
Company Size: Medium-sized business with multiple resort locations
Company Stage: Growth stage with significant investment in digital transformation
ASSUMPTION: Based on the mention of multiple resorts and a £1 million e-commerce operation, Potters Resorts appears to be a well-established company in the leisure industry that is now focusing on digital expansion and modernization of their sales channels.
Career Level: Mid to Senior level
Reporting Structure: Not specified, but likely reports to a Director of Digital/Commercial or similar executive position
Team Size/Composition: Not specified
Growth Opportunities: Significant potential for career advancement through scaling multiple e-commerce brands and building digital commerce expertise
ASSUMPTION: This role appears to have substantial autonomy with responsibility for million-pound revenue streams, suggesting it would suit someone looking to demonstrate commercial impact that could lead to higher-level digital commerce leadership positions.
Office Type: Primarily based in Hopton On Sea with hybrid working possibilities for the right candidate
Geographic Context: Hopton On Sea is a coastal town in Norfolk, eastern England, known as a holiday destination
Work Schedule: Not specified, presumed to be standard full-time hours
Regional Considerations: This location offers a coastal lifestyle with potentially lower living costs than major UK cities, though it may require relocation for candidates not already in the area
ASSUMPTION: The flexibility regarding hybrid working suggests the company values finding the right talent and is willing to accommodate candidates who may not be able to be on-site full-time, indicating a progressive approach to work arrangements.
Typical Process: For e-commerce management roles, expect initial screening, 1-2 interviews covering both technical knowledge and strategic thinking, and potentially a presentation of past e-commerce success cases
Key Assessment Areas: Shopify technical expertise, e-commerce growth strategies, marketing automation knowledge, analytics proficiency, and commercial acumen
Application Tips: Highlight quantifiable e-commerce achievements (revenue growth, conversion rate improvements), showcase Shopify platform expertise, and demonstrate experience with the specific technologies mentioned
ATS Keywords: Shopify, e-commerce, conversion rate optimization, digital marketing, CommentSold, Klaviyo, live shopping, social commerce, SEO, Google Analytics, GA4
ASSUMPTION: Based on industry standards for digital management roles of this caliber, applications will likely be screened for specific technical expertise and demonstrable commercial results before progressing to interview stages.
ASSUMPTION: While not explicitly mentioned, familiarity with standard digital marketing platforms like Facebook Ads Manager, Google Ads, and social media management tools would be beneficial given the marketing aspects of this role.
Company Values: Growth-oriented, innovative approach to traditional hospitality business, emphasis on employee wellbeing (evidenced by benefits package)
Work Style: Entrepreneurial, autonomous, results-driven, with an emphasis on scaling and automation
Self-Assessment: Do you thrive in environments where you need to build systems from the ground up? Are you comfortable balancing technical expertise with strategic commercial thinking? Do you enjoy connecting traditional business models with modern digital approaches?
ASSUMPTION: Based on the job description's emphasis on "building something big" and scaling operations, the company culture appears to value entrepreneurial thinking and proactive problem-solving rather than maintaining status quo.
The role encompasses a very broad range of responsibilities spanning technical Shopify management, marketing, automation, data analysis, and multiple brand launches. This breadth may create competing priorities and require excellent time management. Additionally, implementing new systems across multiple e-commerce ventures simultaneously could present technical integration challenges.
ASSUMPTION: The emphasis on both launching new brands and optimizing existing operations suggests this role may face resource allocation challenges typical of businesses expanding their digital footprint while maintaining current revenue streams.
This position combines elements of several specialized roles that might be separate in larger organizations: E-Commerce Manager, Digital Marketing Manager, and Shopify Developer. Unlike pure marketing roles, it requires deeper technical expertise with Shopify and integration systems. Compared to pure e-commerce platform roles, it has broader revenue responsibility and marketing strategy elements.
ASSUMPTION: This combined role approach is typical of growing mid-sized businesses that need the expertise of multiple digital specialties but don't yet have the scale for completely separate functions.
ASSUMPTION: These projects are illustrative examples derived from the responsibilities listed and represent typical activities for someone in this role based on the technologies and objectives mentioned.
ASSUMPTION: These questions are suggested based on typical considerations for e-commerce management roles with transformation responsibilities and should be adapted to the specific interview context.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.