🔹 Job Title: Shopify & Digital Ecosystem Manager
🔹 Company: Potters Resorts
🔹 Location: Hopton On Sea, United Kingdom (with hybrid options)
🔹 Job Type: Full-time
🔹 Category: E-Commerce / Digital Marketing
Potters Resorts is seeking an experienced Shopify & Digital Ecosystem Manager to lead their expanding e-commerce operations. You'll be responsible for managing and optimizing their existing £1M+ Shopify store while launching multiple new e-commerce brands. This strategic role combines technical Shopify expertise with marketing acumen to build an automated, high-performing digital ecosystem focused on growth and scalability.
ASSUMPTION: This appears to be a senior-level e-commerce role given the responsibility for managing a £1M+ revenue store and leading the development of new e-commerce ventures. The emphasis on automation and ecosystem development suggests this is a strategic position rather than purely operational.
ASSUMPTION: Based on the job description, the role appears to involve both strategic planning and hands-on implementation. The responsibilities suggest this person will need to balance day-to-day store management with longer-term growth initiatives.
Education: Not specified
Experience: At least 3 years in e-commerce with a proven track record of Shopify expertise
Skills:
ASSUMPTION: While no specific educational requirements are mentioned, the technical nature and seniority of this role suggest a bachelor's degree in marketing, e-commerce, or a related field might be beneficial, though practical experience appears to be the priority.
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package appears comprehensive for the UK leisure and hospitality industry, with lifestyle perks that extend beyond standard offerings. While salary isn't specified, similar e-commerce management roles in the UK typically range from £40,000-£60,000 depending on experience and location.
ASSUMPTION: The salary estimate is based on typical UK market rates for e-commerce managers handling seven-figure revenue stores. The actual compensation may vary based on the candidate's specific experience, the hybrid working arrangement, and other factors specific to Potters Resorts' compensation structure.
Industry Position: Potters Resorts is a UK leisure and hospitality company operating multiple resort destinations, including properties in Hopton-on-Sea and Five Lakes. The company appears to be expanding its e-commerce operations beyond its current £1M+ online store.
Company Size: Mid-sized hospitality company with multiple resort locations
Company Stage: Established company in growth phase, particularly in its digital commerce operations
ASSUMPTION: Based on the description of multiple resorts, comprehensive benefits package, and significant e-commerce revenue, Potters Resorts appears to be an established hospitality business rather than a startup. The emphasis on scaling e-commerce operations suggests this is a growth area for the company.
Career Level: Mid to Senior level
Reporting Structure: Not specified, likely reports to a Digital Director, Marketing Director, or similar senior leadership position
Team Size/Composition: Not specified, but the role appears to involve cross-functional collaboration with marketing, fulfillment, and customer service teams
Growth Opportunities: Potential for career advancement as the e-commerce operations expand, with opportunities to shape the digital strategy of a growing multi-brand ecosystem
ASSUMPTION: Given the strategic importance of this role in building out new e-commerce ventures, there likely would be opportunities for career growth as the digital business expands. The successful candidate could potentially move into broader digital leadership roles if they demonstrate success in scaling the e-commerce operations.
Office Type: Ideally based in Hopton On Sea with hybrid working options available for the right candidate
Geographic Context: Hopton On Sea is a coastal village in Norfolk, England. It's a resort town that may have seasonal fluctuations but offers a more relaxed setting than urban centers. The area has a lower cost of living compared to major UK cities.
Work Schedule: Not specified, likely standard full-time hours with potential flexibility given the hybrid working option
Regional Considerations: The location is a resort area that may be busier during peak seasons. Having transportation would be beneficial as the listing mentions parking availability and bus routes.
ASSUMPTION: While hybrid working is mentioned as an option, the preference for Hopton On Sea suggests there may be benefits to being on-location at least part of the time, potentially for collaborating with other teams or understanding the core hospitality business that the e-commerce operations support.
Typical Process: For e-commerce management roles, the interview process typically involves:
Key Assessment Areas:
Application Tips:
ATS Keywords: Shopify, e-commerce, digital marketing, conversion optimization, CommentSold, Klaviyo, ShipStation, Gorgias, live shopping, social commerce, SEO, Google Analytics, GA4, marketing automation, CRO, A/B testing
ASSUMPTION: These insights are based on standard industry practices for similar e-commerce management roles and the specific requirements mentioned in the job listing.
The job listing specifically mentions the following technology stack:
ASSUMPTION: Familiarity with additional e-commerce tools would likely be beneficial but not explicitly required. Experience with social media advertising platforms, A/B testing tools, and project management software would complement the core tech stack mentioned.
Company Values: While not explicitly stated, the job listing suggests values around innovation, growth, customer experience, and team wellbeing (evident from the comprehensive benefits package)
Work Style: Entrepreneurial, growth-focused, data-driven, and strategic. The role appears to require both independent initiative and cross-functional collaboration.
Self-Assessment Questions:
ASSUMPTION: The emphasis on automation, scaling, and growth suggests the company values innovation and efficiency. The comprehensive benefits package indicates a focus on employee wellbeing. The role seems suited to someone who is both technically capable and business-minded.
ASSUMPTION: These potential challenges are based on the comprehensive responsibilities outlined in the job description and are common considerations for similar e-commerce management roles with broad scopes.
This role combines elements of several specialized positions found in larger organizations:
The breadth of this role makes it somewhat unique, combining technical expertise with marketing strategy and business development in a way that might be divided among multiple specialists in larger enterprises.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
ASSUMPTION: These project examples are based on the specific responsibilities and technology stack mentioned in the job description and represent typical initiatives for a role of this nature.
ASSUMPTION: These questions are suggested based on the role description and would help candidates better understand the scope, expectations, and context of the position. They should be tailored based on the specific interview context and the candidate's priorities.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.