SEO Specialist (with Link-Building expertise)
Outliant📌 Core Information
🔹 Job Title: SEO Specialist (with Link-Building expertise)
🔹 Company: Outliant
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: 🔍 SEO & Content Marketing
📌 Essential Job Details
🚀 Job Overview
As an SEO Specialist with link-building expertise at Outliant, you'll optimize website content, improve search rankings, and drive organic traffic through specialized SEO strategies. Working in a remote environment for a US-based digital product development company, you'll conduct keyword research, implement on-page and off-page SEO tactics, and develop effective link-building campaigns to enhance website visibility and domain authority. This mid to senior-level role offers the flexibility to choose your working hours while collaborating with world-class engineers, designers, and marketers.
ASSUMPTION: Based on the comprehensive nature of the role and the "Mid-Senior Level" designation, this position likely involves both strategic planning and hands-on implementation of SEO initiatives with some degree of autonomy.
📋 Key Responsibilities
- ✅ Conduct thorough keyword research aligned with content strategy and business goals
- ✅ Optimize website content, meta descriptions, titles, and tags for improved rankings
- ✅ Perform technical SEO audits to resolve website issues affecting search performance
- ✅ Identify link-building opportunities and conduct outreach to secure quality backlinks
- ✅ Develop and implement effective link-building strategies to boost domain authority
- ✅ Collaborate with content creators to ensure SEO best practices
- ✅ Monitor website performance using SEO tools and analytics platforms
- ✅ Prepare and present regular reports on SEO performance metrics
- ✅ Analyze competitor SEO strategies to identify opportunities
- ✅ Work with cross-functional teams to align SEO strategies with business goals
- ✅ Stay updated on latest SEO trends, algorithm changes, and best practices
🎯 Required Qualifications
Education: Not specified
Experience: Minimum of 3 years in SEO with proven expertise in link-building campaigns
Skills:
- Proficiency in keyword research tools and on-page optimization
- Strong understanding of white-hat link-building techniques and outreach strategies
- Experience with tools like Ahrefs, Semrush, Moz for link opportunities and backlink analysis
- Strong analytical and problem-solving skills
- Excellent attention to detail and organizational skills
- Strong communication and collaboration abilities
- Proactive mindset with passion for staying ahead of SEO trends
ASSUMPTION: While specific education requirements aren't mentioned, this mid-senior level role likely values practical experience and demonstrated expertise over formal education credentials, which is common in the digital marketing industry.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Unlimited PTO
- Non-working holidays per country of residence
- Salary increases and performance-based bonuses
- Referral bonuses
- Fun and casual work environment
- Employee engagement activities and virtual gatherings
Industry Comparison: The benefits package, particularly unlimited PTO and performance bonuses, appears competitive within the digital marketing industry for remote positions.
ASSUMPTION: Based on the mid to senior level designation and the comprehensive responsibilities, this role likely offers compensation in line with industry standards for experienced SEO specialists, which typically ranges from $65,000-$95,000 annually in the US market for remote positions, depending on experience level.
📌 Applicant Insights
🔍 Company Context
Industry Position: Outliant is a US-based digital product development and startup consulting company specializing in creating seamless digital products.
Company Size: Not specified, but appears to be a growing organization with a fully remote team.
Company Stage: Early growth stage - "We are in the early chapters of our journey."
ASSUMPTION: Based on the mention of starting with 5 founders and being in the "early chapters," Outliant is likely a growing startup that has expanded beyond its founding team but is still in a scaling phase rather than an established enterprise.
📊 Role Analysis
Career Level: Mid-Senior Level (explicitly stated)
Reporting Structure: Not specified
Team Size/Composition: Not specified, but mentions collaboration with engineers, designers, and marketers
Growth Opportunities: Salary increases and performance-based bonuses indicate potential for financial growth; the startup environment suggests opportunity for role expansion.
ASSUMPTION: As a specialist role in a growing company with a "startup mentality," there's likely significant opportunity for professional development and increasing responsibility as the company scales, though specific career paths aren't outlined.
🌍 Location & Work Environment
Office Type: 100% remote (explicitly stated as having "no offices" with teams "distributed around the world")
Geographic Context: Fully remote position with apparent flexibility regarding geographic location, though the company is US-based.
Work Schedule: Flexible - "opportunity to choose your hours"
Regional Considerations: Benefits mention "non-working holidays per country of residence," suggesting accommodation for international team members.
ASSUMPTION: While the company is US-based, the remote nature and mention of holidays by country suggest employees can work from various global locations, though there may be some expectation of overlap with US business hours for collaboration purposes.
💼 Interview & Application Insights
Typical Process: Video interviews conducted via Google Meet (synchronous) and/or Willo (asynchronous)
Key Assessment Areas: Technical SEO knowledge, link-building expertise, analytical skills, collaboration abilities, and remote work effectiveness
Application Tips: Highlight specific link-building campaigns and their measurable results; demonstrate familiarity with SEO tools mentioned in the requirements
ATS Keywords: SEO specialist, link-building, white-hat techniques, outreach strategies, Ahrefs, Semrush, Moz, technical SEO, keyword research, remote collaboration, on-page optimization, backlink analysis
ASSUMPTION: Given the remote nature and the company's emphasis on "world-class remote collaboration," the interview process will likely assess both technical skills and ability to communicate effectively in a virtual environment.
🛠️ Tools & Technologies
- SEO platforms: Ahrefs, Semrush, Moz, Google Search Console
- Potential technical knowledge: HTML, CSS (mentioned as "nice to have")
- Analytics platforms (implied for performance monitoring)
- Remote collaboration tools (implied as essential for fully remote work)
ASSUMPTION: While not all tools are explicitly mentioned, proficiency with Google Analytics, content management systems, and project management platforms would likely be beneficial given the nature of the role and company.
👔 Cultural Fit Considerations
Company Values: Explicitly stated as:
- Pursuit of Excellence - competitive, ambitious, driven to be exceptional
- Startup Mentality - resourceful, fast-moving, empowering at all levels
- World-Class Remote Collaboration - requires excellence in remote work structure
Work Style: Independent work within an established framework; values freedom of creativity and "thinking outside the box"; requires self-motivation and excellence in remote work
Self-Assessment: Potential applicants should consider:
- Are you self-motivated to work effectively in a remote environment?
- Do you thrive in a fast-paced startup culture?
- Are you comfortable with a high bar for excellence and ambition?
- Can you balance autonomous work with effective collaboration?
ASSUMPTION: The emphasis on startup culture and remote excellence suggests the ideal candidate will be a self-starter who can manage their own work effectively without requiring significant oversight.
⚠️ Potential Challenges
The role encompasses a broad range of SEO responsibilities from technical audits to content strategy to link-building, which may require versatile expertise or lead to a substantial workload. The remote nature, while offering flexibility, demands excellent self-management and communication skills. The company's stated value of "Pursuit of Excellence" with "no standard high enough" suggests high performance expectations.
ASSUMPTION: As a growing company with a startup mentality, work volume and pace may fluctuate, potentially requiring adaptation to changing priorities and occasional high-intensity work periods.
📈 Similar Roles Comparison
This position differs from standard SEO specialist roles by its specific emphasis on link-building expertise. While most SEO positions include link-building as one component, this role places it as a central requirement with dedicated responsibilities. Compared to pure link-building or outreach specialist positions, this role is broader, encompassing technical SEO, on-page optimization, and content strategy. The role sits between a general digital marketing specialist (broader) and a link-building specialist (narrower).
ASSUMPTION: This specialized focus suggests link-building is a priority strategy for the company's SEO efforts, likely indicating they've already established basic on-page SEO fundamentals and are now focusing on domain authority growth.
📝 Sample Projects
- Conducting a comprehensive backlink audit to identify quality link opportunities and create an outreach strategy
- Developing a guest posting campaign to secure placements on industry-relevant authoritative websites
- Performing a technical SEO audit to identify and resolve crawl errors, redirect issues, and site speed problems
- Creating a competitor analysis report highlighting gaps and opportunities in content and backlink profiles
- Optimizing existing content with strategic internal linking to improve search visibility for target keywords
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common SEO specialist tasks, not specific assignments confirmed by the company.
❓ Key Questions to Ask During Interview
- What are the primary KPIs this role will be measured against, and how do they align with overall business objectives?
- How does the SEO function collaborate with other departments like content, development, and marketing in the remote work environment?
- What SEO challenges or opportunities are currently the highest priority for the company?
- How does the company approach the balance between quick wins and long-term SEO strategy?
- Can you share examples of successful link-building campaigns the company has implemented or aspires to develop?
- How does the team structure support continuous learning and adaptation to search algorithm changes?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume: Highlight specific SEO campaigns, emphasizing measurable results from link-building initiatives. Include keywords like "white-hat link-building," "technical SEO," and specific tools mentioned (Ahrefs, Semrush, etc.).
- Prepare your portfolio: Compile examples of successful link-building campaigns, showing before/after metrics like domain authority growth, ranking improvements, and traffic increases.
- Research Outliant: Review their website and digital presence to understand their clients, projects, and approach to digital product development.
- Assess remote work readiness: Be prepared to discuss your remote work experience and systems for maintaining productivity and communication in a distributed team.
- Apply through official channels: Submit your application through the company's official website (outliant.com/careers) as emphasized in their notice about job legitimacy.
- Prepare for video interviews: Set up proper equipment for both synchronous (Google Meet) and asynchronous (Willo) video interviews, ensuring good lighting, clear audio, and a professional background.