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SEO Manager, WIRED

CondΓ© Nast
Full-time
On-site
United Kingdom
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: SEO Manager, WIRED

πŸ”Ή Company: CondΓ© Nast

πŸ”Ή Location: London, United Kingdom

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Media Production

πŸ”Ή Date Posted: April 14, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading and developing SEO content initiatives for WIRED
  • Collaborating with editorial, audience development, analytics, and product teams
  • Executing organic search engine and Google Discover campaigns
  • Conducting keyword research and providing content recommendations
  • Monitoring content trends and supporting event and news strategies

ASSUMPTION: This role requires a strong understanding of editorial SEO and the ability to work effectively with various teams to drive organic traffic growth.

πŸ“‹ Key Responsibilities

βœ… Lead and develop SEO content initiatives for WIRED, collaborating with other SEOs, Aud Devs, and Editors

βœ… Day-to-day execution of organic search engine and Google Discover campaigns, including evergreen keyword research, content gap recommendations, strategic optimization of existing content, competitor content analysis, and ad hoc non-technical SEO support

βœ… Apply top-to-bottom management of SEO content campaigns, including writing meta content, creating SEO-friendly content, creating target keyword lists, improving link architecture, etc.

βœ… Work with cross-market editorial teams to create SEO content strategies and execute evergreen strategies for existing and new content

βœ… Monitor content/news trends, provide SEO content recommendations for major events, and support event and news/Google Discover strategy

βœ… Document content strategy for major events and tentpole topics and conduct post-analysis

βœ… Lead ad hoc SEO content projects to support brands and the centralised SEO Team

βœ… Proactively anticipate the brand’s needs and provide strong solutions before requested

βœ… Educate stakeholders with editorial SEO training, new best practice documentation, and wider team presentations

βœ… Identify key stakeholders on brands to create change and mentor them in SEO

βœ… Perform content audits and support content migrations and post-migration analysis & recovery

βœ… Keep up to date on the latest SEO developments and news and advocate for SEO tactics used in the marketplace that the brands have not yet utilised

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field or equivalent experience

Experience: Significant editorial content SEO experience, preferably for a major media/publishing organization or agency working on editorial content

Required Skills:

  • Proven track record of delivering editorial SEO success
  • Expertise in Google Search Console and third-party enterprise SEO tools
  • Excellent SEO copywriting skills
  • Several years of experience working with editorial teams
  • Ability to influence stakeholders and change behavior
  • Excellent organizational and time management skills

Preferred Skills:

  • Experience with Google Discover
  • Fluency in additional languages

ASSUMPTION: Candidates with a strong portfolio demonstrating their SEO ability will be prioritized.

πŸ’° Compensation & Benefits

Salary Range: Β£45,000 - Β£60,000 per annum (Estimated based on industry standards for this role and location)

Benefits:

  • 25 days holiday and extra days of annual leave for life events
  • Core hours
  • Competitive pension scheme
  • Bupa Private Healthcare
  • Enhanced maternity leave and family leave
  • Season ticket loans
  • Cycle to work
  • Employee Assistance programme
  • Bring your dog to work
  • Wellness benefits including gym discounts
  • Discounts and Magazine Subscriptions
  • Employee Resource Groups
  • CondΓ© Nast Learning Hub

Working Hours: Full-time, 37.5 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and location. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: CondΓ© Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video, and social platforms.

Company Size: 1,001-5,000 employees

Founded: 1909

Company Description:

  • CondΓ© Nast's portfolio includes many of the world’s most respected and influential media properties
  • The company values diversity of background, views, and cultures
  • CondΓ© Nast Entertainment was launched in 2011 to develop film, television, and premium digital video programming

Company Specialties:

  • Publishing
  • Fashion
  • Luxury
  • Digital
  • Journalism
  • Engineering
  • Technology
  • Media
  • Advertising
  • Creative
  • Magazines
  • Magazine
  • Editorial
  • Content
  • Design
  • and Editing

Company Website: http://www.condenast.com

ASSUMPTION: Working at CondΓ© Nast offers opportunities to collaborate with various teams and brands, providing a dynamic and diverse work environment.

πŸ“Š Role Analysis

Career Level: Mid-level to senior role with potential for growth and leadership opportunities

Reporting Structure: Reports to the Head of SEO, working closely with editorial, audience development, analytics, and product teams

Work Arrangement: On-site, full-time position with core hours and flexible working arrangements

Growth Opportunities:

  • Progression to a senior or leadership role within the SEO team
  • Expanding expertise in SEO and related fields
  • Opportunities to work on high-profile projects and events

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central London

Office Location(s): The Adelphi, London, GB

Geographic Context:

  • London is a vibrant, multicultural city with a thriving media industry
  • The Adelphi office is located in the heart of the city, close to public transportation and amenities
  • London offers a wide range of cultural, social, and recreational opportunities

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break

ASSUMPTION: The office environment at CondΓ© Nast is dynamic and collaborative, with a strong focus on creativity and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the hiring manager
  • On-site interview with the SEO team and relevant stakeholders
  • Final interview with the Head of SEO

Key Assessment Areas:

  • SEO knowledge and experience
  • Communication and presentation skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with CondΓ© Nast values

Application Tips:

  • Highlight relevant SEO experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and company
  • Prepare examples of your SEO work and be ready to discuss them during the interview
  • Research CondΓ© Nast and the WIRED brand to show your enthusiasm and understanding of the company

ATS Keywords: SEO Manager, WIRED, CondΓ© Nast, editorial SEO, organic traffic, Google Search Console, keyword research, content optimization, competitor analysis, stakeholder management

ASSUMPTION: The application process at CondΓ© Nast is thorough and competitive, with a strong focus on finding the best fit for both the candidate and the organization.

πŸ› οΈ Tools & Technologies

  • Google Search Console
  • SEMRush
  • Screaming Frog
  • Google Analytics
  • Content management systems (e.g., WordPress, Adobe Experience Manager)

ASSUMPTION: Familiarity with industry-standard SEO tools and platforms is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity
  • Innovation
  • Collaboration
  • Diversity
  • Excellence

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Results-driven and data-informed
  • Adaptable and open to change

Self-Assessment Questions:

  • How do you align with CondΓ© Nast's core values?
  • How do you approach working collaboratively with various teams and stakeholders?
  • How do you stay up-to-date with the latest SEO trends and best practices?

ASSUMPTION: Candidates who demonstrate a strong fit with CondΓ© Nast's values and work style will be prioritized.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Working with tight deadlines and competing demands
  • Adapting to changes in SEO trends and best practices
  • Navigating a large, complex organization with multiple brands and teams

ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.

πŸ“ˆ Similar Roles Comparison

  • This role is focused on editorial SEO, whereas similar roles in agencies or technical SEO-focused organizations may have a broader scope
  • CondΓ© Nast's global presence and portfolio of brands offer unique opportunities for growth and exposure
  • Career progression in this role may involve moving into a senior or leadership position within the SEO team or exploring opportunities within other brands or departments

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry.

πŸ“ Sample Projects

  • Developing and executing a comprehensive SEO strategy for a major event or tentpole topic
  • Conducting a content audit and migration for a high-traffic website
  • Creating and implementing a long-term SEO content strategy for a new brand or vertical

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the SEO Manager may undertake in this role.

❓ Key Questions to Ask During Interview

  • What are the biggest SEO challenges facing WIRED and CondΓ© Nast currently?
  • How does this role collaborate with other teams and brands within CondΓ© Nast?
  • What opportunities are there for professional development and growth within this role?
  • How does CondΓ© Nast support work-life balance for its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful, relevant questions during the interview demonstrates your interest in and understanding of the role and company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant SEO experience and skills
  • Prepare examples of your SEO work and be ready to discuss them during the interview
  • Research CondΓ© Nast and the WIRED brand to show your enthusiasm and understanding of the company
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.