SEO Manager
payabl.📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: payabl.
🔹 Location: Vilnius, Vilniaus Miestas, Lithuania
🔹 Job Type: Not specified
🔹 Category: 🔍 SEO & Content Marketing
📌 Essential Job Details
🚀 Job Overview
As SEO Manager at payabl., you will be responsible for developing and implementing comprehensive SEO strategies to enhance the company's organic online presence. This role focuses on driving organic traffic growth, improving search engine rankings, and generating quality leads through strategic content optimization and technical SEO initiatives. You will work closely with cross-functional teams to ensure all digital assets are optimized for search performance.
ASSUMPTION: Based on the description, this appears to be a senior individual contributor role with potential team leadership responsibilities, though direct reports aren't explicitly mentioned.
📋 Key Responsibilities
✅ Develop, execute, and own payabl.'s SEO strategy to drive organic traffic and lead generation
✅ Conduct comprehensive keyword research (BoFu, MoFu, ToFu) and competitor analysis
✅ Oversee creation and optimization of SEO-written content in collaboration with content writers
✅ Create and execute link-building strategies, including digital PR initiatives
✅ Perform recurring SEO audits and implement best practices
✅ Monitor, analyze, and report on SEO performance using tools like Google Analytics and others
✅ Build dashboards and reports to track SEO performance and refine strategies
✅ Stay updated on SEO algorithm changes, industry trends, and best practices
✅ Collaborate with content marketing, PR, and web development teams
✅ Provide technical SEO guidance to web developers
✅ Track SEO OKRs to align with long-term growth goals
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years of experience in SEO, preferably in a B2B fintech, SaaS, or tech-driven company
Skills:
- Deep expertise in on-page, technical SEO, content strategy, and link-building
- Strong experience with SEO tools (Google Analytics, Search Console, Tag Manager, Ahrefs, SEMrush, Data Studio, Tableau)
- Experience with organic B2B lead generation
- Ability to collaborate effectively with cross-functional teams
- Strong analytical skills and data-driven mindset
- Experience with CMS platforms (e.g., Strapi, WordPress)
- Knowledge of technical writing and keyword optimization
- Deep knowledge of website coding structure and schema markup implementation
- Familiarity with digital PR and link-building strategies
- Ability to build dashboards and reports from scratch
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Digital Marketing, or a related field is likely preferred based on the senior nature of the role and industry standards.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: For an SEO Manager role with 5+ years of experience in Vilnius, Lithuania, compensation is likely competitive for the regional tech market. Based on industry standards, SEO Manager salaries in Vilnius typically range from €35,000-€60,000 annually depending on experience level and company size, with fintech companies often offering compensation at the higher end of this range.
📌 Applicant Insights
🔍 Company Context
Industry Position: payabl. appears to be a fintech company focused on payment solutions
Company Size: Not specified
Company Stage: Not specified
ASSUMPTION: Based on the job description mentioning B2B fintech and the comprehensive SEO requirements, payabl. is likely a growing fintech company in the payment processing space. The structured hiring process and focus on marketing suggests a company in a growth or scale-up phase with an established market presence.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Likely reports to the Performance Marketing Team Lead, with dotted line to CMO
Team Size/Composition: Not specified
Growth Opportunities: Potential advancement to SEO leadership or broader digital marketing management roles
ASSUMPTION: Based on the interview process mentioning the Performance Marketing Team Lead and CMO, this role likely reports directly to the Team Lead. The comprehensive nature of responsibilities suggests this is a senior individual contributor role that may evolve to include team management as the company grows.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: Vilnius is Lithuania's capital and a growing tech hub in the Baltic region with a vibrant startup ecosystem
Work Schedule: Not specified
Regional Considerations: Lithuania is part of the EU, offering a high quality of life with lower cost of living compared to Western European tech hubs
ASSUMPTION: Given the lack of remote work specification and the structured hiring process, this position is likely office-based or hybrid in Vilnius. Lithuania's tech sector offers competitive salaries relative to local living costs, making it an attractive location for tech professionals.
💼 Interview & Application Insights
Typical Process: The company has outlined a 4-step process:
- 30-minute introductory interview with Talent Acquisition Partner
- 1-hour deep-dive interview with Performance Marketing Team Lead
- 3-day test challenge to assess technical abilities
- 30-minute final interview with CMO and Head of Talent Acquisition
Key Assessment Areas: SEO technical knowledge, strategic thinking, analytical abilities, tool proficiency, and collaboration skills
Application Tips: Highlight measurable SEO achievements, experience with mentioned tools, and successful B2B lead generation strategies
ATS Keywords: SEO, organic traffic, keyword research, link building, technical SEO, Google Analytics, SEMrush, Ahrefs, schema markup, content optimization, B2B lead generation, SEO audits, dashboards
ASSUMPTION: The 3-day test challenge likely involves developing an SEO strategy or audit for a sample website, analyzing data, and presenting recommendations. Candidates should prepare to demonstrate both technical SEO knowledge and strategic thinking.
🛠️ Tools & Technologies
- Analytics & Reporting: Google Analytics, Google Search Console, Google Tag Manager, Google Data Studio, Tableau
- SEO Tools: Ahrefs, SEMrush
- CMS Platforms: Strapi, WordPress
- Technical SEO: Schema markup implementation, HTML/CSS understanding
ASSUMPTION: Additional tools common in SEO roles that may be relevant include Screaming Frog for technical audits, Moz for rank tracking, and project management tools like Asana or Trello for coordinating SEO initiatives across teams.
👔 Cultural Fit Considerations
Company Values: Not explicitly stated
Work Style: Self-directed, collaborative, data-driven, strategic
Self-Assessment:
- Are you comfortable working independently and taking initiative without constant supervision?
- Do you thrive in collaborative environments where you coordinate with multiple teams?
- Are you passionate about continuous learning to keep up with evolving SEO practices?
- Do you have a data-driven mindset and enjoy translating analytics into actionable strategies?
ASSUMPTION: Based on the job description's emphasis on taking initiative, collaboration, and data-driven approach, payabl. likely values autonomy, cross-functional teamwork, and results-oriented performance. The fintech industry generally emphasizes innovation and adaptability.
⚠️ Potential Challenges
The role encompasses a broad range of SEO responsibilities from technical implementation to content strategy and link building, requiring versatile expertise across multiple domains. Managing these diverse areas simultaneously while delivering measurable results may be demanding. Additionally, coordinating with various teams (content, development, PR) to implement SEO initiatives requires strong stakeholder management skills.
ASSUMPTION: The comprehensive nature of responsibilities suggests this may be a role where you are the primary or sole SEO specialist, requiring you to independently manage the full SEO function rather than specializing in one area. This breadth may present both an opportunity and challenge.
📈 Similar Roles Comparison
This SEO Manager role is more comprehensive than many similar positions, combining technical SEO, content optimization, and link building responsibilities that are sometimes divided among multiple specialists. Unlike SEO roles at larger companies that might focus more narrowly on specific areas (technical SEO, content SEO, or link building), this position requires expertise across all domains. The B2B fintech focus also differentiates it from B2C-oriented SEO roles, with greater emphasis on lead generation rather than e-commerce conversions.
ASSUMPTION: This comparison is based on standard industry patterns for SEO roles across various company sizes and sectors.
📝 Sample Projects
- Developing a comprehensive SEO strategy targeting both localized and English versions of the website
- Creating and implementing a technical SEO roadmap to address site structure, page speed, and crawlability issues
- Conducting a content gap analysis and developing a content calendar to target high-value keywords
- Building and executing a digital PR campaign to increase domain authority through quality backlinks
- Designing and implementing custom SEO dashboards to track performance metrics and identify optimization opportunities
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and typical SEO initiatives in fintech companies.
❓ Key Questions to Ask During Interview
- What are the key performance indicators that would define success in this role during the first 6-12 months?
- How do SEO initiatives integrate with broader marketing strategies and campaigns at payabl.?
- What are the current biggest challenges or opportunities for organic growth that you've identified?
- How does the company balance short-term SEO wins with longer-term strategic initiatives?
- What resources and team support are available for implementing technical SEO recommendations?
- How does the company approach localization and multi-language SEO strategy?
ASSUMPTION: These questions are suggested based on the nature of the SEO Manager role and may need adaptation based on specific interview contexts.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Optimization: Highlight your SEO experience with measurable results (traffic growth, ranking improvements, lead generation) and specifically mention experience with tools listed in the job description (Google Analytics, SEMrush, Ahrefs, etc.).
- Portfolio Preparation: Compile examples of successful SEO campaigns you've led, including before/after metrics, strategy documents, or case studies.
- Technical Assessment Preparation: Be ready for the 3-day test challenge by refreshing your knowledge of SEO audits, strategy development, and analytical reporting.
- Company Research: Research payabl.'s products, target audience, competitors, and current website performance to demonstrate strategic understanding during interviews.
- Interview Preparation: Prepare to discuss specific examples of how you've improved organic traffic, implemented technical SEO changes, and collaborated with different teams.
To optimize your application for ATS systems, incorporate key terms from the job description naturally throughout your resume and cover letter, including: SEO strategy, organic traffic growth, keyword research, technical SEO, content optimization, link building, SEO audits, B2B lead generation, and specific tool names.