π Core Information
πΉ Job Title: Senior Specialist, SEO Optimization
πΉ Company: dentsu
πΉ Location: Taipei, Taiwan
πΉ Job Type: Full-Time
πΉ Category: Advertising Services
πΉ Date Posted: April 10, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Leading and managing SEO strategies and client communication
- Planning and executing SEO initiatives, managing account priorities, and team project planning
- Analyzing client targets and objectives to offer creative solutions
- Contributing to client meetings and QBRs, and identifying opportunities for account development
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively manage clients and SEO initiatives.
π Key Responsibilities
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Define strategies for current and potential clients in partnership with the Account Manager
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Plan and manage SEO initiatives, manage account priorities, client performance, and team project planning
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Analyze clients' targets and objectives to offer creative solutions
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Contribute to client meetings and QBRs as needed
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Identify opportunities to develop the accounts and find synergies between disciplines
ASSUMPTION: This role involves a mix of strategic planning, project management, and client communication, requiring strong organizational skills and the ability to balance multiple priorities.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in SEO, with a proven track record in account management and strategy development
Required Skills:
- Proven expertise in SEO strategies and client communication
- Strong analytical and project management skills
- Excellent communication and presentation skills
- Fluency in English
Preferred Skills:
- Experience with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics)
- Knowledge of HTML, CSS, and JavaScript
- Familiarity with Agile methodologies
ASSUMPTION: Candidates should have a solid understanding of SEO best practices, strong analytical skills, and excellent communication abilities to excel in this role.
π° Compensation & Benefits
Salary Range: NT$1,200,000 - NT$1,800,000 per year (Based on industry standards for senior SEO roles in Taipei)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range is estimated based on market research for senior SEO roles in Taipei. Actual compensation may vary based on experience and performance.
π Applicant Insights
π Company Context
Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.
Company Size: dentsu has 10,001+ employees worldwide, providing ample opportunities for collaboration and growth.
Founded: dentsu was founded in 1901 and has since grown into a global leader in its industry.
Company Description:
- dentsu offers a wide range of advertising and marketing services, including media planning, media buying, creative, and innovation.
- The company is committed to helping brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy.
- dentsu fosters a collaborative and innovative work environment, with a strong focus on modern creativity.
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: dentsu.com
ASSUMPTION: Working at dentsu offers applicants the opportunity to collaborate with a diverse team and contribute to global advertising campaigns for prominent clients.
π Role Analysis
Career Level: This role is at the senior specialist level, requiring a balance of strategic thinking and hands-on project management.
Reporting Structure: The Senior Specialist, SEO Optimization, will report directly to the Account Manager and work closely with the SEO team and other departments.
Work Arrangement: This is an on-site, full-time position, with the possibility of remote work for specific tasks or projects.
Growth Opportunities:
- Potential career progression into management or senior leadership roles
- Opportunities to work on diverse projects and expand skillsets
- Access to training and development programs
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in SEO and account management.
π Location & Work Environment
Office Type: The Taipei office is a modern, collaborative workspace with a mix of open-plan and private work areas.
Office Location(s): No. 77, Songgao Rd., Xinyi Dist., Taipei, Taiwan
Geographic Context:
- Taipei is a bustling city with a vibrant culture and numerous entertainment options
- The office is located in the Xinyi District, a major commercial and entertainment hub
- Taiwan offers a high quality of life, with excellent healthcare, education, and infrastructure
Work Schedule: The work schedule is generally Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs and client demands.
ASSUMPTION: Working in Taipei offers a dynamic and multicultural environment, with ample opportunities for personal and professional growth.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and team members
- Final interview with the department head or director
Key Assessment Areas:
- SEO expertise and strategic thinking
- Project management and organizational skills
- Communication and presentation abilities
- Cultural fit and adaptability
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and technical interview questions related to SEO and account management
ATS Keywords: SEO strategies, client communication, project planning, performance analysis, creative solutions, account management, team collaboration, client meetings
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the volume of applicants.
π οΈ Tools & Technologies
- SEO tools: SEMrush, Ahrefs, Google Search Console, Google Analytics
- Project management tools: Asana, Trello, or similar platforms
- Office suite: Microsoft Office or Google Workspace
- CMS: WordPress, Drupal, or similar platforms
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
π Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Accountability
- Passion
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with diverse clients and stakeholders?
- Do you have a strong analytical mindset and a passion for data-driven decision-making?
ASSUMPTION: Applicants should assess their fit with dentsu's company values and work style to ensure a successful and fulfilling career at the organization.
β οΈ Potential Challenges
- Managing multiple clients and priorities effectively
- Keeping up with the latest SEO trends and best practices
- Adapting to the dynamic and fast-paced nature of the advertising industry
- Working with diverse clients and stakeholders, each with their unique needs and expectations
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and excellent communication abilities.
π Similar Roles Comparison
- Compared to other senior SEO roles, this position places a stronger emphasis on account management and client communication
- In the advertising services industry, this role requires a unique blend of strategic thinking, project management, and client-facing skills
- Career progression may involve moving into management or senior leadership roles within the SEO department or related fields
ASSUMPTION: Applicants should consider their career goals and personal preferences when comparing this role to similar positions in the industry.
π Sample Projects
- Developing and implementing an SEO strategy for a global e-commerce client
- Conducting a comprehensive SEO audit for a leading B2B company
- Managing a team of SEO specialists to execute a large-scale SEO campaign for a major brand
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the SEO optimization role at dentsu.
β Key Questions to Ask During Interview
- How does this role contribute to the overall success of the SEO department and the company?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does dentsu support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company foster a culture of innovation and creativity in its SEO strategies?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and achievements
- Write a compelling cover letter that demonstrates your understanding of the role and company
- Prepare for behavioral and technical interview questions related to SEO and account management
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.