🔹 Job Title: Senior Social Media Manager
🔹 Company: Meow Wolf
🔹 Location: Remote (Must reside in: Santa Fe, NM; Denver, CO; Las Vegas, NV; Houston, TX; Dallas, TX; New York, NY; or Los Angeles, CA)
🔹 Job Type: Full-time
🔹 Category: 📱 Social Media Marketing
Meow Wolf is seeking a Senior Social Media Manager to lead their brand's social presence during a period of rapid growth and expansion. This role will shape and execute a dynamic social media strategy across all brand channels, craft engaging content that drives curiosity and FOMO, and collaborate with regional marketing teams to ensure cohesive yet location-specific social storytelling. The ideal candidate will think in social-first ways, stay current with trends and innovations, and build community through creative content and storytelling.
✅ Develop, implement, and evolve a dynamic social media strategy that expands Meow Wolf's reach, engagement, and fan base
✅ Own all brand social content planning and calendar management
✅ Identify new trends, platforms, and opportunities to keep Meow Wolf at the forefront of organic social performance
✅ Maintain a consistent brand voice that is playful, imaginative, bold, curious, and surreal
✅ Lead social media experiments across platforms and formats
✅ Concept, write, edit, and publish compelling social media posts
✅ Lead content production for key social campaigns
✅ Build relationships with the Meow Wolf community, fans, influencers, and social creators
✅ Execute social-native campaigns, activations, and collaborations
✅ Monitor social strategy implementation across regional Meow Wolf locations
✅ Provide expertise and guidance on content for local channels
✅ Monitor and optimize performance of regional social content
✅ Monitor and report on key social media KPIs
✅ Analyze data and adjust strategies to maximize engagement and growth
✅ Stay current on emerging social media trends, tools, and best practices
✅ Work with marketing and brand creative teams to align social media with larger brand initiatives
✅ Collaborate with paid digital teams to boost organic efforts
✅ Partner with PR/comms and narrative/exhibition teams for storytelling integration
✅ Coordinate with community manager and guest experience team on community engagement
Education: Not specified
Experience: 5+ years managing brand social media accounts with proven success
Skills:
Salary Range: $78,489 to $105,960 (based on location and experience)
Benefits:
Industry Comparison: This compensation range is competitive for senior social media management roles in creative entertainment companies across the listed markets, with higher-end compensation likely for candidates in higher cost-of-living locations like New York and Los Angeles.
Industry Position: Meow Wolf is a pioneering immersive entertainment company creating interactive art experiences across multiple locations in the United States. The company has built a unique position in the intersection of art, entertainment, and experiential marketing.
Company Size: Mid-sized, growing company with multiple exhibition locations
Company Stage: Growth stage, actively expanding its footprint
ASSUMPTION: Company size is inferred based on their multiple locations and ongoing expansion mentioned in the job listing. The growth stage is explicitly mentioned in the description ("as we rapidly grow and expand our footprint").
Career Level: Senior-level position
Reporting Structure: Not specified, likely reports to a Director or VP of Marketing
Team Size/Composition: Will collaborate with regional marketing teams, community manager, brand creative, production teams, and digital paid media teams
Growth Opportunities: Potential pathway to Director-level positions in digital marketing or brand strategy as the company expands
ASSUMPTION: Reporting structure and growth opportunities are assumed based on standard organizational hierarchies for this role level. The collaborative nature of the position suggests working within a marketing department with specialized teams under a common leadership structure.
Office Type: Remote position, but candidate must reside in one of the specified markets where Meow Wolf has or is planning locations
Geographic Context: Candidate can live in areas with varying costs of living, from more affordable Santa Fe to high-cost markets like New York or Los Angeles
Work Schedule: Full-time, Monday through Friday, 9am to 5pm or 10am to 6pm with occasional evening and weekend work
Regional Considerations: Living in one of Meow Wolf's market areas may provide opportunities to experience and better understand the physical exhibitions that you'll be promoting
Typical Process: For senior creative roles like this, the process typically includes initial screening, portfolio review, interviews with marketing leadership, and possibly a practical assignment to demonstrate social media strategy and content creation skills
Key Assessment Areas:
Application Tips:
ATS Keywords: social media strategy, content creation, community management, social analytics, brand storytelling, influencer collaboration, social campaigns, platform expertise, creative content, engagement growth
ASSUMPTION: The interview process and assessment areas are based on industry standards for senior social media positions with creative organizations. Application deadline is clearly stated as March 21, 2025.
While specific tools aren't mentioned, this role typically requires proficiency with:
ASSUMPTION: These tools represent industry standards for social media management positions at this level, though specific preferred platforms may vary at Meow Wolf.
Company Values: The job description explicitly mentions Meow Wolf's values:
Work Style: Creative, collaborative, experimental, and innovative. The company embraces those who push boundaries and think outside conventional norms.
Self-Assessment:
Based on the job description:
ASSUMPTION: These challenges are inferred from the comprehensive nature of responsibilities listed and the unique positioning of Meow Wolf as an immersive entertainment company.
How this role compares to similar positions:
ASSUMPTION: These comparisons are based on standard industry role definitions and the specific requirements outlined in the job listing.
Based on the responsibilities, someone in this role might work on:
ASSUMPTION: These project examples are illustrative based on the role's stated responsibilities and Meow Wolf's focus on immersive experiences.
ASSUMPTION: These questions are suggested based on the industry, company, and role type, and should be adapted to your specific interview situation.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To effectively pursue this opportunity: