Senior Shopify Developer, CRO

🚀 Job Overview

As a Senior Shopify Developer specializing in Conversion Rate Optimization at Power Digital, you will be responsible for developing responsive web applications using Shopify, JavaScript, HTML, and CSS. You'll translate business and user requirements into functional front-end designs that drive growth and revenue for Power Digital's clients. This role sits at the intersection of development and marketing, focusing on optimizing conversion rates through technical implementation.

ASSUMPTION: Based on the CRO category and responsibilities listed, this role likely involves implementing A/B tests, optimizing checkout flows, and improving user experience to increase conversion rates for e-commerce clients.

📋 Key Responsibilities

• ✅ Designing, developing, testing, and debugging responsive web and mobile applications
• ✅ Developing UI for desktop and responsive websites
• ✅ Building reusable code and libraries for future use
• ✅ Translating user and business needs into functional frontend code
• ✅ Employing AI technologies to enhance and optimize business processes
• ✅ Utilizing Power Digital's Nova ecosystem as it relates to your department

🎯 Required Qualifications

Education: Not specified

Experience: Advanced experience in front-end technologies and Shopify theme development

Skills:

• Advanced proficiency in JavaScript, CSS, HTML5
• Expert/Advanced experience with React, Vue or Angular, NextJs or Nuxt, TypeScript, WebPack, Gulp, SASS
• Shopify Theme Development Experience
• Advanced development and testing of responsive web applications
• Experience with service integrations (Web Services, CMS/Commerce systems, 3rd party APIs)
• Proficiency with Figma and/or Zeplin
• Experience with development processes (code reviews, style guides, pattern libraries)
• Proficiency in source control (BitBucket/Github)
• Good communication skills
• Attention to detail
• Sense of urgency
• Advanced level of spoken and written English

ASSUMPTION: While not explicitly stated, this senior-level role likely requires 5+ years of relevant development experience with demonstrated expertise in Shopify theme development and front-end technologies.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: Senior Shopify Developer roles in Colombia typically command higher salaries than standard developer positions, with compensation often including benefits such as healthcare, paid time off, and professional development opportunities. Remote work for US companies often offers premium compensation compared to local employers.

🔍 Company Context

Industry Position: Power Digital is a tech-enabled growth marketing firm that operates at the intersection of marketing, consulting, and data intelligence. They work with leading and emerging companies globally to drive revenue growth and brand recognition.

Company Size: Not specified

Company Stage: Established growth marketing firm managing billions in media

ASSUMPTION: Based on the company's description of managing billions in media and offering multiple service lines, Power Digital appears to be a mid-to-large sized agency with substantial market presence, rather than an early-stage startup.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Not explicitly mentioned

ASSUMPTION: As a senior developer in a growth marketing firm, you would likely work closely with CRO specialists, UX designers, and strategists. The role may offer opportunities to advance into technical leadership, CRO strategy, or specialized e-commerce consulting roles.

🌍 Location & Work Environment

Office Type: Not specified

Geographic Context: Colombia has a growing tech sector with major hubs in Bogotá, Medellín, and Cali. The technology industry in Colombia has been expanding rapidly in recent years.

Work Schedule: Not specified

Regional Considerations: Colombia offers a strategic time zone advantage for collaboration with North American clients and teams.

ASSUMPTION: Given the lack of specific mention and the Colombia location, this role is likely remote or hybrid, allowing for collaboration with Power Digital's international team while being based in Colombia.

💼 Interview & Application Insights

Typical Process: For senior developer roles at marketing agencies, the interview process typically includes technical assessments, portfolio reviews, coding challenges specific to Shopify, and cultural fit interviews.

Key Assessment Areas: Technical expertise in Shopify development, front-end technologies, problem-solving approach, communication skills, and understanding of conversion optimization principles.

Application Tips: Highlight specific Shopify themes or applications developed, showcase measurable improvements in conversion rates from your implementations, and demonstrate understanding of both technical development and marketing objectives.

ATS Keywords: Shopify, JavaScript, HTML5, CSS, React, Vue, Angular, NextJs, TypeScript, responsive design, CRO, front-end development, e-commerce, conversion optimization

ASSUMPTION: These insights are based on industry standards for similar roles and companies, as specific interview processes weren't detailed in the listing.

🛠️ Tools & Technologies

• Shopify platform and Liquid template language
• JavaScript frameworks (React, Vue, Angular)
• Modern JavaScript frameworks (NextJs, Nuxt)
• CSS preprocessors (SASS)
• Build tools (WebPack, Gulp)
• TypeScript
• Version control (BitBucket/Github)
• Design tools (Figma, Zeplin)
• Nova (Power Digital's proprietary technology)

ASSUMPTION: While not explicitly mentioned, familiarity with A/B testing tools (like Google Optimize, Optimizely), analytics platforms (Google Analytics), and e-commerce tracking would be relevant for a CRO-focused Shopify development role.

👔 Cultural Fit Considerations

Company Values: Power Digital values diversity, integrity, autonomy, and grit. They describe themselves as "growth-obsessed experts who demand innovation and results."

Work Style: The company culture appears to be dynamic and results-driven, with emphasis on measurable impact and innovation.

Self-Assessment: Candidates should consider whether they thrive in a fast-paced environment that values measurable results, if they can balance technical expertise with business objectives, and if they are comfortable working at the intersection of development and marketing.

ASSUMPTION: Based on the company description highlighting "relentless pursuit of growth" and being "growth-obsessed," the culture likely emphasizes performance metrics, innovation, and client results.

⚠️ Potential Challenges

• Balancing technical development with marketing/conversion rate objectives
• Working across multiple client projects with potentially competing priorities
• Need to stay current with rapidly evolving Shopify platform updates and e-commerce trends
• Adapting to Power Digital's proprietary Nova ecosystem
• Meeting performance KPIs: Project Timeliness, Task Fulfillment, and Code Quality

ASSUMPTION: These potential challenges are inferred from the nature of the role and typical agency environment, where managing multiple clients and competing priorities is common.

📈 Similar Roles Comparison

This Senior Shopify Developer role differs from standard Shopify Developer positions by its explicit focus on Conversion Rate Optimization, requiring understanding of both technical implementation and marketing principles. Compared to a pure front-end developer role, this position requires specialized e-commerce platform knowledge. Unlike a general CRO specialist, this role requires deep technical expertise to implement optimization strategies.

ASSUMPTION: This comparison is based on standard industry role definitions and the specialized nature of combining Shopify development with CRO expertise.

📝 Sample Projects

• Developing custom Shopify themes that optimize the customer journey from product discovery to checkout
• Building reusable UI components that maintain brand consistency while improving conversion rates
• Implementing A/B testing frameworks to measure the impact of design and functionality changes
• Optimizing site performance and load times to reduce bounce rates
• Integrating third-party APIs to enhance the shopping experience
• Creating responsive designs that provide consistent conversion paths across all devices

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical CRO-focused Shopify development work.

❓ Key Questions to Ask During Interview

• How does the development team collaborate with CRO specialists and other marketing teams?
• What is the typical project lifecycle, from planning to implementation to measuring results?
• How is success measured for this role beyond the mentioned KPIs?
• Can you share examples of how Nova's data intelligence capabilities integrate with Shopify development work?
• What are the most common challenges Power Digital's clients face regarding conversion optimization on Shopify?
• How does Power Digital approach testing and iterating on conversion improvements?

ASSUMPTION: These questions are suggested based on the role type and company description, and may need adaptation for specific interviews.