Senior Salesforce Marketing Cloud (SFMC) Platform Architect

📌 Core Information

🔹 Job Title: Senior Salesforce Marketing Cloud (SFMC) Platform Architect

🔹 Company: dentsu

🔹 Location: Pune, Mahārāshtra, India

🔹 Job Type: On-site

🔹 Category: 🚀 Sales & Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Designing and managing SFMC solutions
• Integrating SFMC with Salesforce CRM and other platforms
• Leading data management and architecture definition
• Ensuring compliance with data protection standards

ASSUMPTION: Based on the emphasis on integration and design, it's assumed that this role requires significant experience in SFMC architecture and an understanding of various data management tools.

📋 Key Responsibilities

✅ Design, implement, and manage SFMC solutions, including Email Studio, Journey Builder, and Automation Studio

✅ Define data models and integrate SFMC with Salesforce CRM via REST/SOAP APIs

✅ Develop solutions using AMPscript and SSJS to enhance personalization strategies

✅ Ensure email deliverability and optimize customer engagement

✅ Maintain adherence to GDPR and CCPA standards

✅ Collaborate with cross-functional teams for client requirement gathering and training sessions

✅ Monitor SFMC scalability and improve campaign efficiency

ASSUMPTION: Responsibilities suggest a focus on technical leadership, requiring an architect to actively engage in both strategic planning and hands-on implementation.

🎯 Required Qualifications

Education: Not specified

Experience: 5-10 years in SFMC architecture and data management

Required Skills:

• SFMC Core Expertise
• Proficiency in Journey Builder, Email Studio, and Automation Studio
• Advanced SQL skills for data management and segmentation
• Hands-on experience with REST and SOAP APIs

Preferred Skills:

• Knowledge of Cloud Pages, HTML, JavaScript, and CSS
• Experience with Einstein AI and analytics tools

ASSUMPTION: Given the technologies listed, candidates should be well-versed in both SFMC tools and broader web technologies. Experience with analytical tools is likely valued for strategic decision-making.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Exciting projects with leading clients
• Opportunities for career growth
• Collaborative and innovative work environment

Working Hours: 40 hours per week; flexibility not specified

ASSUMPTION: Salary is likely competitive, reflecting the expertise required. Benefits tend to focus on growth and innovative exposure.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: Not specified

Company Description:

• Global leader in marketing communications
• Focus on innovation, data, and technology
• Designed for the future of brand and commerce experiences

Company Specialties:

• Marketing communications
• Media planning and buying
• People-based marketing

Company Website: https://bit.ly/3lDa6Ff

ASSUMPTION: Dentsu's size and industry presence suggest a wealth of resources and opportunities for career advancement, particularly in innovative and high-impact projects.

📊 Role Analysis

Career Level: Senior level with architectural responsibilities

Reporting Structure: Likely reports to senior technical leadership or department head

Work Arrangement: Primarily on-site

Growth Opportunities:

• Engagement in leading-edge projects
• Possibility for technical leadership roles
• Cross-departmental collaboration

ASSUMPTION: With its emphasis on senior-level skills, this role provides chances for further leadership development and exposure to strategic-level decision-making.

🌍 Location & Work Environment

Office Type: Likely corporate with modern facilities

Office Location(s): Pune, Mahārāshtra

Geographic Context:

• Key hub for IT and business services in India
• Access to a vibrant, tech-friendly community
• Ample networking opportunities within a bustling city

Work Schedule: Standard full-time hours, 40 hours per week

ASSUMPTION: Pune's reputation as an IT center suggests a dynamic, opportunity-rich environment that supports professional growth in a corporate setting.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR
• Technical interviews with senior architects
• Behavioral interview with team leads

Key Assessment Areas:

• Technical proficiency in SFMC and APIs
• Problem-solving and strategic thinking abilities
• Collaboration skills with cross-functional teams

Application Tips:

• Highlight specific SFMC project experiences
• Emphasize integration and data management skills
• Prepare to discuss GDPR and data compliance examples

ATS Keywords: SFMC, AMPscript, SQL, CRM integration, Email Deliverability

ASSUMPTION: Applicants need to prepare for both technical and strategic assessment, ensuring they can articulate their past successes and their relevance to the architecture role.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud (Email Studio, Journey Builder)
• AMPscript and Server-Side JavaScript (SSJS)
• REST/SOAP APIs for CRM integration

ASSUMPTION: The role focuses heavily on leveraging SFMC tools and APIs, demanding proficiency in these areas for efficient cross-platform collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation and Creativity
• Collaboration Across Teams
• Customer-Centric Solutions

Work Style:

• Adaptable to fast-paced environments
• Proactive in problem-solving
• Strong communication with technical and non-technical stakeholders

Self-Assessment Questions:

• How do I manage complex data segmentation in SFMC?
• What experiences do I have with GDPR compliance?
• How do I collaborate with cross-functional teams to achieve goals?

ASSUMPTION: Candidates should have a proactive and collaborative approach to fit well within dentsu's innovation-driven and customer-focused culture.

⚠️ Potential Challenges

• Managing multiple SFMC instances and integrations
• Ensuring data security and compliance consistently
• Rapidly evolving marketing technologies
• Balancing technical leadership with hands-on tasks

ASSUMPTION: The role demands resilience and keen adaptability to handle technological advancements and compliance requirements effectively.

📈 Similar Roles Comparison

• More integration-focused than typical SFMC roles
• Higher level of hands-on technical scripting required
• Potential for strategic and client-facing responsibilities

ASSUMPTION: Compared to similar roles, this position requires a blend of technical depth and strategic engagement, especially with client-facing components.

📝 Sample Projects

• Implementing a multi-business unit SFMC instance
• Developing a predictive content personalization strategy
• Integrating SFMC with multiple third-party platforms

ASSUMPTION: Sample projects showcase the need for advanced problem-solving and integration skills, indicating a high-impact, varied role.

❓ Key Questions to Ask During Interview

• What are the current challenges faced by your SFMC team?
• How does dentsu support continuous learning in this role?
• What level of involvement would I have in client interactions?
• How do cross-departmental teams collaborate on projects?
• What success metrics do you use for SFMC projects?

ASSUMPTION: Asking about support structures and cross-departmental collaboration can provide insights into the operational environment and team integration dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the official platform
• Prepare a comprehensive resume highlighting relevant SFMC and integration projects
• Ensure your cover letter addresses compliance and data management expertise
• Gather references that can vouch for your technical and collaboration skills
• Stay abreast of the latest developments in SFMC technologies to discuss during interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.