Senior Salesforce Marketing Cloud (SFMC) Platform Architect

📌 Core Information

🔹 Job Title: Senior Salesforce Marketing Cloud (SFMC) Platform Architect

🔹 Company: dentsu

🔹 Location: Pune, Mahārāshtra, India

🔹 Job Type: On-site

🔹 Category: 🚀 Sales & Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Designing and implementing SFMC solutions with Email Studio, Journey Builder, and Automation Studio.
• Defining data models and managing SQL-based data segmentation.
• Integrating SFMC with Salesforce CRM and external platforms.
• Developing AMPscript & SSJS-based automation workflows and strategies.

ASSUMPTION: The role emphasizes a strong technical proficiency in Salesforce Marketing Cloud (SFMC) and requires leadership in implementing these solutions effectively.

📋 Key Responsibilities

✅ Design and implement SFMC solutions ensuring adherence to security standards.

✅ Collaborate with cross-functional teams to gather client requirements.

✅ Optimize campaign efficiency and ensure deliverability best practices.

✅ Lead training and knowledge transfer sessions with teams.

✅ Monitor and enhance SFMC scalability and reporting insights.

ASSUMPTION: The responsibilities highlight a focus on leadership abilities and technical expertise in SFMC solutions.

🎯 Required Qualifications

Education: Not specified

Experience: 4-6 years of experience in SFMC Architecture & Implementation

Required Skills:

• SFMC Core Expertise – Strong knowledge of its architecture and data models.
• Proficiency in Journey Builder, Email Studio, and Automation Studio.
• Experience with complex SQL queries and data segmentation.

Preferred Skills:

• Experience with cloud pages and web technologies like HTML, JavaScript, and CSS.
• Familiarity with Mulesoft, Boomi, or other middleware tools.

ASSUMPTION: The job likely values candidates with both essential SFMC experience and a nice-to-have knowledge of adjacent web technologies and middleware for integrations.

💰 Compensation & Benefits

Salary Range: Not specified. Typically, similar roles in this industry and location can offer competitive salaries based on experience and expertise.

Benefits:

• Opportunities to work on exciting projects with leading clients.
• Collaborative work environment with career growth opportunities.
• Potential for work with cutting-edge SFMC implementations.

Working Hours: 40 hours per week, with specifics not detailed.

ASSUMPTION: The job compensation and benefits are likely competitive to attract high-caliber professionals in the market.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees, indicating a large organizational structure with substantial global resources.

Founded: Not specified

Company Description:

• Focused on predicting and planning for future opportunities.
• Experts in connecting brand, content, commerce, and experience.
• Driven by modern creativity and data insights.

Company Specialties:

• Marketing communications
• Advertising
• Media planning and buying

Company Website: https://bit.ly/3lDa6Ff

ASSUMPTION: Dentsu is likely a robust player in the advertising field, leveraging technology and data to innovate in marketing solutions.

📊 Role Analysis

Career Level: Senior professional level requiring expertise and leadership in SFMC.

Reporting Structure: Likely reports to a senior managerial or executive role, given the responsibility level.

Work Arrangement: Fully on-site work environment in Pune, Mahārāshtra, India.

Growth Opportunities:

• Advancement within Dentsu's vast structure.
• Exposure to global clients and markets.
• Opportunities for skill enhancement in cutting-edge technologies.

ASSUMPTION: Career advancement is facilitated by the company's large size and diverse departments.

🌍 Location & Work Environment

Office Type: Modern office likely equipped for collaboration and innovation.

Office Location(s): Pune, Mahārāshtra, India

Geographic Context:

• Pune is known for its educational institutions and tech industry presence.
• Offers a mix of urban living with proximate access to nature.
• Well-connected by road, rail, and air travel.

Work Schedule: Standard business hours with possible flexibility depending on project requirements.

ASSUMPTION: The location and work environment are likely conducive to professionals seeking a balance between professional and personal life.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening and application review.
• Technical interview assessing SFMC expertise.
• Behavioral interview to evaluate cultural fit and adaptability.

Key Assessment Areas:

• Understanding of SFMC architecture.
• Ability to design and implement complex solutions.
• Collaboration and leadership skills.

Application Tips:

• Highlight specific SFMC projects with measurable outcomes.
• Demonstrate adaptability and ability to lead in fast-paced environments.
• Prepare to discuss both technical expertise and business acumen.

ATS Keywords: SFMC, Salesforce Marketing Cloud, Automation Studio, AMPscript, SQL

ASSUMPTION: The application process likely prioritizes candidates demonstrating technical mastery and adaptability.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud (SFMC)
• AMPscript & SSJS
• SQL and REST/SOAP APIs

ASSUMPTION: The role demands proficiency in a suite of SFMC-specific tools and general web development technologies will add value.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Client-centered solutions
• Adaptability

Work Style:

• Collaborative team environment
• Fast-paced and dynamic work rhythms
• Emphasis on creativity and problem-solving

Self-Assessment Questions:

• How do you approach integrating new technologies in existing frameworks?
• What strategies do you use to stay updated with SFMC advancements?
• How do you handle data privacy and security compliance in projects?

ASSUMPTION: Cultural fit would require a demonstrated history of innovation and collaboration within team settings.

⚠️ Potential Challenges

• Navigating complex and niche platforms like SFMC.
• Managing high workloads within tight deadlines.
• Ensuring data security and privacy compliance
• Keeping pace with technology advancements.

ASSUMPTION: Candidates should be prepared for challenges related to technical complexity and regulatory standards typical of such roles.

📈 Similar Roles Comparison

• SFMC roles typically require both technical and strategic planning skills.
• Positions often involve client interaction and cross-departmental collaboration.
• Focus on data-driven marketing solutions and analytics is essential.

ASSUMPTION: Similar roles emphasize the necessity for both technical expertise and a keen business strategy understanding.

📝 Sample Projects

• Developing cross-channel customer journey mappings.
• Implementing complex automation scripts in SFMC environments.
• Designing data models and integration systems for multinational clients.

ASSUMPTION: Successful projects would typically showcase a deep integration capability and enhanced user engagement metrics.

❓ Key Questions to Ask During Interview

• What are the primary KPIs for this role over the next 6 months?
• Can you describe the team structure and how this role fits in?
• What opportunities are there for professional development?
• How does dentsu ensure cutting-edge technology is leveraged in campaigns?
• Can you explain the typical lifecycle of a project this role would handle?

ASSUMPTION: These questions would clarify role expectations, potential challenges, and growth opportunities within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the dentsu careers page
• Ensure your resume highlights relevant SFMC projects and results.
• Prepare for a technical interview focusing on SFMC capabilities.
• Consider showcasing leadership initiatives you have undertaken.
• Research dentsu’s recent projects for additional context.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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