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Senior Projektmanager:in - Social Media Ads (m/w/d)

Intermate Media GmbH
Full-time
On-site
Cologne, North Rhine-Westphalia, Germany
🌐 Digital Marketing
πŸ“Œ Core Information

- Job Title: Senior Projektmanager:in - Social Media Ads (m/w/d)
- Company: Intermate Media GmbH
- Location: Cologne, North Rhine-Westphalia, Germany & Berlin, Berlin, Germany
- Job Type: Full-Time
- Category: Advertising Services
- Date Posted: April 7, 2025
- Experience Level: Mid-Senior Level (2-5 years)
- Remote Status: Hybrid (Office & Remote)

πŸš€ Job Overview

As a Senior Project Manager, you'll lead Ads projects for mid and lower funnel brands, working with creators, and ensuring content quality. You'll also provide strategic recommendations and build relationships with content creators. Key aspects of this role include:

- Project Management: Independently organizing ads projects for brands.
- Creator Relationship Management: Identifying, selecting, and maintaining relationships with suitable creators.
- Content Quality Assurance: Ensuring high-quality content production.
- Campaign Reporting: Regularly updating clients on campaign progress.
- Strategic Planning: Developing storylines and providing strategic recommendations.

ASSUMPTION: This role requires a strong understanding of the social media landscape, influencer marketing, and performance advertising.

πŸ“‹ Key Responsibilities

- 🎯 Campaign Management: Independently manage ads projects for mid and lower funnel brands.
- 🀝 Creator Relationships: Identify, select, and maintain relationships with suitable creators for client campaigns.
- πŸ“Έ Content Quality: Ensure high-quality content production by evaluating and providing feedback on content.
- πŸ“Š Campaign Reporting: Regularly update clients on campaign progress and performance.
- 🧠 Strategic Planning: Develop storylines and provide strategic recommendations for ads campaigns.
- πŸ“ž Client Communication: Serve as a dedicated point of contact for clients, providing regular updates and addressing any concerns.

ASSUMPTION: This role involves frequent communication with clients and creators, requiring strong interpersonal and communication skills.

🎯 Required Qualifications

- Education: A degree in Marketing, Communication, or a related field.
- Experience: At least 3-4 years of experience in CGC/UGC, influencer marketing, or a related field.
- Required Skills:
- Proven experience in project management, ideally within social media or influencer marketing.
- Strong understanding of the social media landscape and trends.
- Excellent communication and interpersonal skills.
- Ability to provide strategic recommendations and make data-driven decisions.
- Fluency in German and English, both written and spoken.
- Preferred Skills:
- Experience in leading junior or mid-level team members.
- Familiarity with performance marketing and advertising.
- Knowledge of relevant social media platforms (e.g., Instagram, TikTok) and their trends.

ASSUMPTION: Candidates with experience in leading teams and performance marketing will have a strong advantage in this role.

πŸ’° Compensation & Benefits

- Salary Range: €50,000 - €70,000 per year (Based on industry standards for mid-senior level roles in Germany)
- Benefits:
- Flexible working hours and mobile working options.
- Detailed onboarding process with a personal buddy for the first 6 months.
- Continuous development budget for workshops, courses, and coachings.
- Employee discounts on various services and products.
- An extra day off on your birthday.
- Modern Apple equipment for mobile working.
- Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options.

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level roles in Germany's advertising sector. Benefits may vary based on individual circumstances and company policies.

πŸ“Œ Applicant Insights

πŸ” Company Context

- Industry: Advertising Services
- Company Size: 51-200 employees
- Founded: 2014
- Company Description: Intermate Media GmbH is a leading full-service social media and influencer agency with in-house production and proprietary technology. They offer influencer campaigns, creator-centric social media management, content production, and performance ads. Their clients include major brands like o2 TelefΓ³nica, Beiersdorf, Volkswagen, and more.
- Company Specialties: Influencer Marketing, Strategy, Creation, Video Production, Vertical Video, Mobile, Social Advertising, Social Media, Digital Marketing, and Content.

πŸ“Š Role Analysis

- Career Level: Mid-Senior Level (2-5 years of experience)
- Reporting Structure: This role reports directly to the Head of Project Management or a similar position.
- Work Arrangement: Hybrid (Office & Remote) with flexible working hours.
- Growth Opportunities: Potential for career progression into leadership or management roles within the project management or advertising teams.

ASSUMPTION: This role offers opportunities for career growth within the project management or advertising teams, depending on individual performance and company needs.

🌍 Location & Work Environment

- Office Type: Modern offices with a bar, rooftop terrace, and super location in Berlin, Cologne, and Hamburg.
- Office Location(s): Schlüterstraße 54, Berlin, BE 10629, DE; Glashüttenstraße 85a, 20357 Hamburg, Hamburg, Hamburg 22767, DE; Friesenstraße 50, Cologne, North Rhine-Westphalia 50670, DE
- Geographic Context: Both Berlin and Cologne offer vibrant cultural scenes, with Berlin being the capital and a major hub for the tech and creative industries, while Cologne is known for its trade fairs and cultural events.
- Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options.

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on creativity and innovation.

πŸ’Ό Interview & Application Insights

- Typical Process: Online application submission β†’ Phone or video screening β†’ In-person or video interview with the hiring manager β†’ Final decision
- Key Assessment Areas: Technical skills (e.g., project management, influencer marketing, performance advertising), communication skills, cultural fit, and problem-solving abilities.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Showcase your understanding of the social media landscape and influencer marketing trends.
- Prepare examples of successful projects or campaigns you've managed.

ASSUMPTION: The interview process may vary depending on the specific needs of the hiring manager and the company.

πŸ› οΈ Tools & Technologies

- Platforms: Instagram, TikTok, and other relevant social media platforms.
- Project Management: Trello, Asana, or similar project management tools.
- Communication: Slack, Microsoft Teams, or similar communication platforms.
- Design & Content Creation: Canva, Adobe Creative Suite, or similar design and content creation tools.

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the project's requirements.

πŸ‘” Cultural Fit Considerations

- Company Values: Innovation, creativity, collaboration, and continuous learning.
- Work Style: Fast-paced, dynamic, and collaborative with a strong focus on creativity and innovation.
- Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and influencer marketing strategies?
- Can you provide an example of a successful influencer marketing campaign you've managed, and what made it successful?
- How do you approach building and maintaining relationships with content creators?

ASSUMPTION: Candidates who align with the company's values and work style will be a strong fit for this role.

⚠️ Potential Challenges

- Workload: This role may involve managing multiple projects simultaneously, requiring strong organizational skills and time management.
- Client Expectations: Clients may have high expectations for campaign performance, requiring strong communication and project management skills.
- Industry Trends: The social media and influencer marketing landscape is constantly evolving, requiring continuous learning and adaptation.
- Remote Work: While the role offers flexible working hours and remote work options, maintaining productivity and communication in a remote environment can be challenging.

ASSUMPTION: Candidates should be prepared to manage multiple projects, meet client expectations, stay up-to-date with industry trends, and thrive in a remote work environment.

πŸ“ˆ Similar Roles Comparison

- Role Differentiation: This role focuses on mid and lower funnel ads projects, while related roles may focus on other aspects of influencer marketing, such as strategy, creation, or performance advertising.
- Industry Context: The advertising industry is highly competitive, with a strong focus on creativity, innovation, and performance.
- Career Path Comparison: This role offers opportunities for career progression into leadership or management roles within the project management or advertising teams.

ASSUMPTION: Candidates should research similar roles and the industry context to better understand the unique aspects of this role and the opportunities it offers.

πŸ“ Sample Projects

- Project Example 1: Managing a successful influencer marketing campaign for a major brand, achieving high engagement rates and driving sales.
- Project Example 2: Developing a strategic plan for a client's social media presence, including content strategy, creator selection, and campaign execution.
- Project Example 3: Collaborating with a cross-functional team to create and execute a viral social media campaign, generating significant buzz and engagement.

ASSUMPTION: Candidates should prepare examples of successful projects or campaigns they've managed, highlighting their skills and achievements in project management, influencer marketing, and performance advertising.

❓ Key Questions to Ask During Interview

- Question 1: Can you describe the team structure and how this role fits within it?
- Question 2: How does the company support the professional development of its employees?
- Question 3: What are the biggest challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
- Question 4: How does the company approach measuring and optimizing campaign performance?
- Question 5: What are the key priorities for this role in the first 30-60 days?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

- Submit your application through this link: [Application URL]
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare examples of successful projects or campaigns you've managed.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
- Prepare for the interview by researching the company, the role, and the industry, and practicing common interview questions and your responses.

⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.