Senior Product Marketing Manager
Statsig📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Statsig
🔹 Location: Bellevue, Washington, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
As a Senior Product Marketing Manager at Statsig, you'll help define and grow the product marketing function for a rapidly scaling startup that builds product growth infrastructure. You'll lead key product marketing initiatives, develop positioning strategies, and execute marketing campaigns in partnership with leading technology companies. This role combines strategic planning with hands-on execution in a fast-paced, in-person work environment.
ASSUMPTION: The job type is assumed to be full-time based on the comprehensive responsibilities, senior-level designation, and in-person work requirement, though it was not explicitly stated in the original listing.
📋 Key Responsibilities
✅ Develop product marketing strategy by deeply understanding the audience and creating positioning that resonates
✅ Craft compelling messaging for various marketing channels (email, website, social media, sales materials)
✅ Own end-to-end product launch processes from strategic planning to performance measurement
✅ Design and implement lifecycle marketing content and messaging strategies for customer journey stages
✅ Develop content strategy positioning Statsig as a leading resource for experimentation insights
✅ Manage SEO initiatives and collaborate with contractors and future content marketing hires
✅ Lead co-marketing efforts with partners across the tech ecosystem
🎯 Required Qualifications
Education: Not specified
Experience: 3-5 years of marketing experience with focus on product marketing; experience selling B2B SaaS products to technical audiences
Skills:
- Strong strategic and tactical marketing execution
- Core competencies in positioning, messaging, launch management, and partner marketing
- Understanding of channel, content, and communications strategy
- Excellent writing ability for both short-form and long-form content
- High-quality bar for customer-first marketing strategies
- Goal setting and prioritization skills focused on impact
💰 Compensation & Benefits
Salary Range: $130,000 - $180,000
Benefits: Equity compensation
Industry Comparison: This compensation range aligns with senior product marketing roles in the technology sector in the Seattle/Bellevue area, which typically range from $120,000-$190,000 depending on experience and specific company size.
ASSUMPTION: The industry comparison is based on typical salary ranges for similar roles in the Seattle metro area tech sector. While the listing mentions equity as additional compensation, it doesn't detail other benefits that might be offered.
📌 Applicant Insights
🔍 Company Context
Industry Position: Statsig builds product growth infrastructure for leading technology companies, including OpenAI, Flipkart, Notion, Whatnot, Brex, and Figma.
Company Size: Approximately 100 employees
Company Stage: Rapidly growing startup ("growing like crazy" as stated in the listing)
ASSUMPTION: Based on the employee count, prominent clients, and growth description, Statsig appears to be in a high-growth scaling phase, likely Series A or B funded, though specific funding information isn't provided in the listing.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to the Head of Marketing (Skye Scofield)
Team Size/Composition: Part of a marketing team that includes a content marketer, events marketer, and another PMM
Growth Opportunities: Opportunity to shape and define the product marketing function at a rapidly growing startup
🌍 Location & Work Environment
Office Type: In-person (explicitly stated as "in-person role")
Geographic Context: Bellevue is part of the Seattle metropolitan area, a major tech hub with companies like Microsoft, Amazon, and numerous tech startups. The area offers a high quality of living but with correspondingly high costs.
Work Schedule: Not specified, likely standard full-time hours
Regional Considerations: The Pacific Northwest offers outdoor activities and a strong tech community, but has rainy winters. Seattle area has high housing costs but no state income tax in Washington.
ASSUMPTION: Work schedule is assumed to be standard full-time hours based on the comprehensive responsibilities and seniority level of the position.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at tech startups, typically involves initial screening, marketing case study or sample work review, interviews with hiring manager and team members, and possibly a presentation of marketing strategies.
Key Assessment Areas:
- Strategic marketing thinking
- Writing and messaging capabilities
- Product launch experience
- Understanding of technical products and audiences
- Experience with B2B SaaS marketing
Application Tips: Highlight experience with technical audience marketing, showcase writing samples, and emphasize past product launch successes. Demonstrate both strategic thinking and hands-on execution capabilities.
ATS Keywords: Product marketing, B2B SaaS, positioning, messaging, technical audience, product launches, partner marketing, content strategy, SEO, lifecycle marketing
ASSUMPTION: These insights are based on standard interview processes for similar roles at technology startups and are not specifically mentioned in the job listing.
🛠️ Tools & Technologies
While specific tools aren't mentioned, product marketing managers in tech typically work with:
- Content management systems (WordPress, Contentful)
- Marketing automation platforms (HubSpot, Marketo)
- Analytics tools (Google Analytics, Amplitude, Mixpanel)
- SEO tools (Ahrefs, SEMrush)
- Project management software (Asana, Jira)
- Collaboration tools (Slack, G Suite)
ASSUMPTION: These tools are commonly used in product marketing roles at tech companies but weren't explicitly mentioned in the job listing.
👔 Cultural Fit Considerations
Company Values: The job description suggests Statsig values speed ("fast-paced"), practicality ("scrappy"), and in-person collaboration.
Work Style: Fast-paced, hands-on, and requiring both strategic thinking and tactical execution abilities. The listing emphasizes both setting strategy and "getting in the weeds."
Self-Assessment: Candidates should consider:
- Do I thrive in a rapidly growing startup environment?
- Am I comfortable balancing strategic work with tactical execution?
- Do I prefer in-person work environments over remote options?
- Can I effectively market technical products to technical audiences?
- Am I energized by helping to build marketing functions rather than joining established processes?
ASSUMPTION: These cultural elements are inferred from the descriptions of being "fast-paced," "scrappy," and the explicit in-person work requirement, as well as the emphasis on both strategy and execution.
⚠️ Potential Challenges
Based on the job description, potential candidates should consider:
- The role requires both strategic planning and hands-on execution, which can be demanding
- Marketing for a rapidly growing company with "a lot of products to market (with more coming every week)" may involve managing multiple priorities
- Bellevue/Seattle area has a high cost of living
- Strict in-person work requirement with no mention of hybrid options
- As an early marketing hire, processes may be undefined and require building from scratch
ASSUMPTION: These challenges are identified based on specific language in the job description, such as the mention of many products to market, the requirement for both strategy and execution skills, and the explicitly in-person nature of the role.
📈 Similar Roles Comparison
This Senior Product Marketing Manager role differs from similar positions in some key ways:
- vs. Enterprise PMM: Likely more hands-on, with broader responsibilities and fewer established processes
- vs. Content Marketing Manager: More strategic focus on positioning and product launches, though content strategy is a component
- vs. Growth Marketing Manager: More focus on messaging and positioning than on acquisition metrics, though both contribute to growth
- vs. PMM at larger tech companies: Broader scope but potentially less specialized, requiring both strategic and tactical execution rather than focusing on one area
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in startups versus larger organizations.
📝 Sample Projects
In this role, you might work on projects such as:
- Creating positioning and messaging frameworks for Statsig's product suite to differentiate from competitors
- Designing and executing the launch strategy for a new product feature, coordinating across product, sales, and customer success teams
- Developing email drip campaigns for different customer journey stages, from onboarding to retention
- Planning and executing co-marketing campaigns with partner companies like OpenAI or Figma
- Creating a content strategy that establishes Statsig as a thought leader in experimentation and data-driven development
- Conducting competitive research to identify market opportunities and positioning advantages
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description.
❓ Key Questions to Ask During Interview
- What are the most immediate marketing priorities for Statsig in the next 6-12 months?
- How does Statsig measure success for product marketing initiatives?
- Can you share more about the current product roadmap and what major launches I would be responsible for initially?
- How closely does product marketing collaborate with the product team on feature development and positioning?
- What are the biggest challenges Statsig faces in differentiating from competitors in the current market?
- How would you describe the marketing team's working relationship with sales and customer success teams?
ASSUMPTION: These questions are suggested based on typical PMM role considerations and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Research Statsig: Familiarize yourself with their product offerings, clients, and recent news
- Prepare portfolio: Gather examples of your product marketing work, especially content samples, positioning frameworks, and launch plans
- Tailor your resume: Highlight B2B SaaS marketing experience, technical audience marketing, and both strategic and execution capabilities
- Optimize for ATS: Include key terms like "product marketing," "product positioning," "messaging," "launch management," "technical audience," and "B2B SaaS"
- Prepare examples: Have specific stories ready about marketing strategy development, product launches, and cross-functional collaboration
- Consider relocation: If not already in the Bellevue area, research housing options as this is an in-person role