Senior Product Marketing Manager
Recorded Future📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Recorded Future
🔹 Location: Somerville, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
As a Senior Product Marketing Manager at Recorded Future, you'll play a strategic role in positioning and marketing cybersecurity intelligence products. You'll develop go-to-market strategies, create compelling messaging, and collaborate with product, sales, and marketing teams to drive product adoption. This role is critical in helping Recorded Future maintain and expand its leadership position in the intelligence market.
ASSUMPTION: The role is assumed to be full-time based on the seniority level and comprehensive responsibilities outlined in the job description, though the original listing didn't explicitly state the employment type.
📋 Key Responsibilities
Product Positioning and Messaging:
✅ Craft compelling and differentiated product positioning for cybersecurity solutions
✅ Develop persuasive messaging and content for marketing campaigns, website materials, and sales collateral
Go-to-Market Strategy:
✅ Partner with Product, Engineering, and Design on roadmap development and launch milestones
✅ Develop comprehensive go-to-market plans for new product launches and major updates
✅ Collaborate with sales and channel partners to ensure successful product adoption
Market and Competitive Analysis:
✅ Conduct market research to identify industry trends, customer needs, and competitive insights
✅ Stay up-to-date with the cybersecurity market landscape and competitor offerings
Content Creation:
✅ Create engaging marketing content including blog posts, whitepapers, case studies, and webinars
Sales Enablement:
✅ Develop sales enablement materials such as product guides, training presentations, and FAQs
Product Launch Execution:
✅ Lead product launches, coordinating activities across marketing, sales, and product teams
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in product marketing within the cybersecurity industry
Skills:
- Strong understanding of cybersecurity products, trends, and customer pain points
- Exceptional written and verbal communication skills
- Ability to translate technical concepts into clear, customer-centric messaging
- Demonstrated success in developing and executing go-to-market plans
- Strong project management and cross-functional collaboration skills
- Analytical mindset, capable of leveraging data to make informed decisions
- Creative thinking and knowledge of industry best practices
ASSUMPTION: While no specific educational requirements are mentioned, it's common for senior marketing roles at technology companies to prefer candidates with bachelor's degrees in marketing, business, or related fields, though extensive experience may substitute for formal education.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Senior Product Marketing Managers in the cybersecurity industry in the Boston metro area typically earn between $120,000-$160,000 annually, with additional compensation through bonuses or equity depending on company stage.
ASSUMPTION: The salary estimation is based on industry averages for senior product marketing positions in the cybersecurity sector in the Boston/Somerville area, drawing from standard compensation data for similar roles at technology companies of comparable size and focus.
📌 Applicant Insights
🔍 Company Context
Industry Position: Recorded Future describes itself as "the market leader in intelligence" and "the world's largest intelligence company." They provide intelligence solutions that integrate with over 100 security products from industry leaders like Splunk, ServiceNow, Microsoft, and AWS.
Company Size: Mid-sized to large
Company Stage: Growth-stage company ("high-growth environment")
ASSUMPTION: Company size is inferred based on their market leadership position and integration with numerous enterprise partners. The growth stage is directly mentioned in the job description referring to a "high-growth environment."
📊 Role Analysis
Career Level: Senior
Reporting Structure: Likely reports to a Marketing Director or VP of Marketing
Team Size/Composition: Part of a "high-performance marketing team"
Growth Opportunities: Potential advancement to Director of Product Marketing or expanding responsibility across product lines
ASSUMPTION: The reporting structure is inferred based on typical organizational hierarchies for senior product marketing roles. Growth opportunities are assumed based on the company's described growth trajectory and the strategic nature of the position.
🌍 Location & Work Environment
Office Type: Not specified, likely in-office or hybrid
Geographic Context: Somerville is part of the greater Boston metropolitan area, a major tech hub with a strong cybersecurity ecosystem and home to numerous technology companies and startups. The area has a relatively high cost of living.
Work Schedule: Standard business hours with potential flexibility
Regional Considerations: Boston area experiences all four seasons with snowy winters. The area has excellent public transportation and is home to numerous universities, creating a rich talent ecosystem.
ASSUMPTION: Work arrangement is inferred based on the office location being specified without mention of remote options. Work schedule is based on standard expectations for marketing roles in technology companies.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at cybersecurity companies, the interview process typically includes:
- Initial screening call with HR or a recruiter
- First-round interview with the hiring manager
- Portfolio review or marketing case study presentation
- Panel interviews with cross-functional stakeholders (product, sales)
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and go-to-market planning
- Messaging development capabilities
- Understanding of cybersecurity market and trends
- Cross-functional collaboration skills
- Track record of successful product launches
Application Tips:
- Highlight specific cybersecurity product marketing experience
- Showcase examples of successful go-to-market strategies
- Demonstrate understanding of the intelligence market
- Include metrics and results from previous marketing campaigns
- Emphasize cross-functional collaboration abilities
ATS Keywords: product marketing, cybersecurity, go-to-market, product positioning, competitive analysis, sales enablement, product launch, market research, messaging, content strategy, security intelligence
ASSUMPTION: These insights are based on industry standards for senior product marketing roles in cybersecurity companies unless specifically mentioned in the job description.
🛠️ Tools & Technologies
Familiarity with these tools would likely be valuable in this role:
- CRM platforms (Salesforce, HubSpot)
- Marketing automation tools (Marketo, Pardot, HubSpot)
- Content management systems
- Analytics platforms (Google Analytics, marketing dashboards)
- Competitive intelligence tools
- Presentation software (PowerPoint, Google Slides)
- Project management tools (Asana, Jira, Monday.com)
- Cybersecurity platforms (particularly those that integrate with Recorded Future)
ASSUMPTION: These tools represent industry-standard technologies used in product marketing roles at cybersecurity companies and are not explicitly mentioned in the job description.
👔 Cultural Fit Considerations
Company Values: The job posting suggests Recorded Future values growth mindset, strategic thinking, customer focus, and security expertise.
Work Style: Collaborative environment with cross-functional teamwork. Fast-paced, high-growth environment that likely rewards initiative and strategic thinking.
Self-Assessment Questions:
- Are you passionate about cybersecurity and intelligence?
- Do you thrive in fast-paced, high-growth environments?
- Are you comfortable balancing strategic thinking with tactical execution?
- Do you enjoy collaborating across departments to drive product success?
- Are you able to translate complex technical concepts into compelling marketing messages?
ASSUMPTION: Cultural elements are inferred from language in the job posting that emphasizes "high-performance," "high-growth," collaboration across teams, and a passion for security.
⚠️ Potential Challenges
Based on the job description, potential candidates should consider:
- Balancing multiple responsibilities across product positioning, go-to-market strategy, and content creation
- Keeping pace in a fast-moving, high-growth environment
- Staying current with rapidly evolving cybersecurity trends and competitive landscape
- Coordinating complex product launches with multiple stakeholders
- Translating technical cybersecurity concepts into compelling messaging for various audiences
ASSUMPTION: These potential challenges are inferred from the comprehensive list of responsibilities and the high-growth nature of the company as described in the job posting.
📈 Similar Roles Comparison
This Senior Product Marketing Manager role at Recorded Future differs from similar positions in these ways:
- vs. Product Manager: More focused on external messaging and go-to-market strategy rather than product development
- vs. Content Marketing Manager: Broader strategic responsibility beyond content creation, including product positioning and launch planning
- vs. General Marketing Manager: Specialized focus on product marketing specifically within the cybersecurity intelligence space
- vs. PMM at SaaS companies: Requires deeper cybersecurity domain knowledge and understanding of security buyer personas
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and the specific cybersecurity focus mentioned in the job description.
📝 Sample Projects
In this role, you might work on projects such as:
- Developing the go-to-market strategy for a new intelligence product feature that integrates with Splunk
- Creating a comprehensive competitive analysis of other intelligence platforms in the cybersecurity space
- Designing and executing a product launch campaign for a major platform update
- Producing a whitepaper on emerging threat intelligence trends for lead generation
- Developing sales enablement training to help the team effectively position Recorded Future against competitors
- Crafting messaging frameworks that clearly articulate how Recorded Future's intelligence helps customers gain advantage over adversaries
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and typical work for product marketing managers in the cybersecurity space.
❓ Key Questions to Ask During Interview
- What are the most significant challenges Recorded Future faces in the current competitive landscape, and how does this role contribute to addressing them?
- Could you share more about the product roadmap and which upcoming launches or initiatives this role would be responsible for?
- How does the product marketing team collaborate with product management, sales, and other marketing functions?
- What metrics will be used to measure success in this position over the first 6-12 months?
- How has Recorded Future's positioning evolved as the company has grown, and what role will this position play in shaping future positioning?
- What resources and team support will be available for executing go-to-market strategies and product launches?
ASSUMPTION: These questions are suggested based on typical considerations for senior product marketing roles and may need adaptation for specific interviews with Recorded Future.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Update your resume to highlight cybersecurity product marketing experience and specific achievements with metrics
- Customize your cover letter to demonstrate understanding of Recorded Future's market position and how your experience aligns with their needs
- Prepare your portfolio with relevant examples of product marketing materials, go-to-market strategies, and successful product launches
- Research Recorded Future thoroughly, including their product offerings, recent news, competitors, and market position
- Optimize your LinkedIn profile with relevant keywords from the job description
- Prepare to discuss specific examples of how you've positioned products, developed messaging, and executed successful product launches in the past
- Consider connections in your network who might work at Recorded Future or partner companies that could provide insights or referrals
ATS Optimization Tip: Include key phrases from the job description in your resume and cover letter, such as "product positioning," "go-to-market strategy," "cybersecurity industry," "sales enablement," and "product launch execution" to ensure your application passes initial screening filters.