Senior Product Marketing Manager
ZoomInfo Technologies LLC📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: ZoomInfo Technologies LLC
🔹 Location: Texas, United States
🔹 Job Type: Full-time (ASSUMPTION: Based on the comprehensive responsibilities and senior level position, this appears to be a full-time role)
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
As a Senior Product Marketing Manager at ZoomInfo, you'll play a crucial role in the company's Product-Led Growth (PLG) strategy. You'll be responsible for crafting compelling product narratives, executing marketing strategies to drive user adoption and engagement, and serving as a key liaison between product, sales, and marketing teams. This role combines strategic market analysis, creative storytelling, and data-driven decision making to ensure ZoomInfo's products effectively reach and resonate with target audiences.
📋 Key Responsibilities
✅ Conduct thorough market research and competitive analysis to inform product positioning
✅ Develop clear and compelling product positioning, value propositions, and messaging
✅ Plan and execute go-to-market strategies for product launches and updates
✅ Create high-quality content including blog posts, case studies, product videos, and website copy
✅ Collaborate with growth and marketing teams to design user acquisition and retention strategies
✅ Gather and communicate user feedback to inform product development
✅ Provide sales enablement through pitch decks, FAQs, and product demos
✅ Measure and report on effectiveness of product marketing activities
✅ Implement A/B testing and funnel optimization strategies
✅ Maintain regular in-person attendance as required
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 5 years of experience in product marketing (preferably in PLG or SaaS)
Skills:
- Strong understanding of software development and technology
- Exceptional communication and storytelling abilities
- Experience with market research, segmentation, and positioning
- Cross-functional collaboration capabilities
- Creative thinking with data-driven mindset
- Proficiency in marketing and analytics tools (Tableau, Amplitude, Salesforce)
- Strong project management abilities
- Excellent interpersonal and team collaboration skills
💰 Compensation & Benefits
Salary Range: $128,000 - $176,000 USD (base salary)
Benefits: Comprehensive benefits package including holistic mind, body and lifestyle programs
Industry Comparison: This compensation range appears competitive for senior product marketing positions in the SaaS/technology sector in Texas, falling within the upper quartile for similar roles.
ASSUMPTION: The industry comparison is based on standard market rates for senior product marketing roles in the technology sector in Texas.
📌 Applicant Insights
🔍 Company Context
Industry Position: ZoomInfo (NASDAQ: ZI) is a leading go-to-market platform serving over 35,000 companies worldwide with data, insights, and technology for customer acquisition and growth.
Company Size: Large, publicly-traded technology company
Company Stage: Established growth-stage public company
ASSUMPTION: Company size and stage are inferred from the company's public status (NASDAQ-listed), customer base (35,000+ companies), and product maturity mentioned in the listing.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The role suggests potential for growth through leadership in PLG strategy and cross-functional exposure across product, sales, and marketing teams.
ASSUMPTION: Growth opportunities are inferred from the strategic nature of the position and ZoomInfo's emphasis on employee growth potential ("we will help you unlock your growth potential").
🌍 Location & Work Environment
Office Type: Hybrid with some in-person requirements
Geographic Context: Texas is a growing technology hub with several major tech centers (Austin, Dallas, Houston) and generally offers a lower cost of living compared to coastal tech hubs like San Francisco or New York.
Work Schedule: Standard full-time schedule with "regular and consistent attendance, including in-person attendance where required"
Regional Considerations: Texas offers no state income tax, which effectively increases take-home pay compared to many other tech hubs.
ASSUMPTION: The hybrid nature is inferred from the statement about "in-person attendance where required" suggesting a mix of remote and in-office work. Regional insights are based on standard knowledge of Texas business environment.
💼 Interview & Application Insights
Typical Process: For senior product marketing roles at established tech companies, the interview process typically includes initial screening, portfolio review, marketing strategy assessment, cross-functional team interviews, and executive conversations.
Key Assessment Areas: Strategic thinking, storytelling abilities, product understanding, market analysis skills, cross-functional collaboration, and data-driven decision making.
Application Tips: Highlight experience with PLG strategies, quantifiable marketing campaign results, and examples of successful product positioning or launches. Demonstrate both creative and analytical capabilities.
ATS Keywords: Product-led growth, PLG, SaaS marketing, product positioning, go-to-market strategy, competitive analysis, market segmentation, content creation, sales enablement, Tableau, Amplitude, Salesforce.
ASSUMPTION: These insights are based on standard interview practices for senior marketing roles in technology companies and not specifically stated in the job listing.
🛠️ Tools & Technologies
Tableau, Amplitude, and Salesforce are explicitly mentioned. Other relevant tools likely include:
- Marketing automation platforms (Marketo, HubSpot, etc.)
- Content management systems
- Analytics and data visualization tools
- Product analytics platforms
- Customer feedback and survey tools
- Project management software
ASSUMPTION: Additional tools beyond those explicitly mentioned (Tableau, Amplitude, Salesforce) are standard for product marketing roles in tech companies.
👔 Cultural Fit Considerations
Company Values: ZoomInfo explicitly values creativity, innovation, teamwork, accountability, and results. They also emphasize a "take charge, take initiative, get stuff done attitude."
Work Style: Fast-paced, proactive, results-oriented, collaborative across multiple teams.
Self-Assessment: Potential applicants should consider:
- Are you comfortable working in a dynamic, high-performance environment?
- Do you thrive when taking initiative and driving projects forward?
- Can you balance creative thinking with data-driven decision making?
- Are you effective at working across different teams and functions?
⚠️ Potential Challenges
This role involves balancing multiple priorities across several teams (product, sales, marketing) which may require strong prioritization skills. The position requires both creative and analytical capabilities, which can be a challenging combination. Operating in a PLG environment means constantly staying current with rapidly evolving best practices and technological changes. The role may involve pressure to deliver measurable results that directly impact business growth.
ASSUMPTION: These challenges are inferred from the scope of responsibilities and the nature of PLG product marketing in competitive tech environments.
📈 Similar Roles Comparison
While traditional product marketing roles focus on messaging and positioning, this PLG-focused role has a stronger emphasis on driving actual product usage and adoption through the product itself. Compared to general marketing roles, this position requires deeper product knowledge and technical understanding. Unlike product management roles that focus on product development, this position centers on market strategy and communication. Compared to growth marketing positions, this role likely has more emphasis on positioning and messaging rather than just acquisition tactics.
ASSUMPTION: This comparison is based on standard industry distinctions between different marketing and product roles.
📝 Sample Projects
Based on the listed responsibilities, someone in this role might work on:
- Developing a competitive analysis report that informs product positioning and identifies market opportunities
- Creating a comprehensive go-to-market strategy for a new product feature launch
- Designing and implementing A/B tests to improve product adoption funnels
- Producing sales enablement materials that effectively communicate product value to various customer segments
- Building a user feedback loop system that informs product development priorities
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description.
❓ Key Questions to Ask During Interview
- How does the product marketing team collaborate with product development and sales teams in the PLG strategy?
- What metrics do you use to measure the success of product marketing initiatives?
- How does ZoomInfo balance driving self-service product adoption with enterprise sales motions?
- What are the biggest product marketing challenges ZoomInfo is currently facing?
- How does the company incorporate user feedback into product development decisions?
- What opportunities exist for career growth and development within ZoomInfo's marketing organization?
ASSUMPTION: These questions are suggested based on typical considerations for product marketing roles and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Tailor your resume to highlight relevant product marketing experience, especially in PLG or SaaS environments
- Prepare a portfolio of marketing materials or campaigns you've created that demonstrate both strategic thinking and execution capabilities
- Research ZoomInfo's products to understand their market position and value proposition
- Optimize your LinkedIn profile with relevant keywords from the job description
- Prepare specific examples that demonstrate your ability to drive product adoption and user engagement
- Develop a clear narrative about your approach to product-led growth and how you've implemented it successfully
For ATS optimization, ensure your resume includes the specific tools mentioned (Tableau, Amplitude, Salesforce) and key terms like "product-led growth," "go-to-market strategy," "product positioning," and "sales enablement."