Senior Product Marketing Manager

🚀 Job Overview

Givelify is seeking a Senior Product Marketing Manager to establish and lead their product marketing discipline. This pivotal role will shape product positioning, messaging, and go-to-market strategies for their online and mobile giving platform. The successful candidate will drive growth in Givelify's two-sided marketplace, connecting donors with nonprofits and places of worship while being measured on KPIs including product usage, NPS, ARPU, LTV, and percentage of consistent givers.

ASSUMPTION: Based on the description, this appears to be a newly established or recently expanded product marketing function, as the listing mentions "build out a world-class product marketing discipline."

📋 Key Responsibilities

• ✅ Conduct customer and market research to gather actionable insights for product and marketing growth
• ✅ Develop business cases, roadmaps, and validation pilots for new product initiatives
• ✅ Create compelling product positioning and messaging frameworks that resonate with target audiences
• ✅ Lead go-to-market strategies for new product launches and updates
• ✅ Analyze customer feedback to inform product improvements and messaging refinements
• ✅ Perform competitive analysis to identify market trends and opportunities
• ✅ Ensure readiness of marketing, business development, sales and customer success teams
• ✅ Lead cross-functional teams and balance stakeholder needs
• ✅ Track and optimize performance metrics for product launches and campaigns
• ✅ Document progress to ensure smooth collaboration across departments

🎯 Required Qualifications

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Competitive pay, full benefits package, flexible PTO, additional perks (specifics not detailed)

Industry Comparison: Not specified

ASSUMPTION: Based on the seniority level, specialized nature of the role, and Givelify's description as a "fastest-growing private companies in the U.S.," this position likely offers competitive compensation relative to industry standards for senior product marketing positions in the fintech and nonprofit sectors.

🔍 Company Context

Industry Position: Givelify is a fintech-for-good company and the fastest-growing online and mobile giving platform. They've helped over 70,000 nonprofits and places of worship raise more than $5 billion through their platform, which connects 1.5 million donors to causes.

Company Size: Not explicitly stated, but described as one of the "fastest-growing private companies in the U.S."

Company Stage: Growth-stage company with established market presence (over 1.5 million users and 70,000 partner organizations)

Recognition: Recognized by Inc. 5000, Stevies® Awards, Gartner, and Forbes

ASSUMPTION: Based on user numbers and total donations facilitated ($5 billion), Givelify appears to be a mid-sized but rapidly growing company in the fintech-for-good space, likely with venture funding or other significant investment.

📊 Role Analysis

Career Level: Senior-level position with strategic responsibilities

Reporting Structure: Not specified

Team Size/Composition: Not specified, but will involve collaboration with cross-functional teams

Growth Opportunities: Opportunity to build and shape the product marketing discipline at a growing company

ASSUMPTION: This appears to be a high-visibility role that likely reports to a Director of Marketing, CMO, or possibly a Product leadership position given the cross-functional nature of the responsibilities and strategic importance.

🌍 Location & Work Environment

Office Type: Remote/Virtual team

Geographic Context: Not location-specific as this is a fully remote position

Work Schedule: Not specified

Regional Considerations: None specified as this is a remote position

ASSUMPTION: As described as a "virtual team," this role is likely fully remote with no requirement for regular in-office presence, though occasional travel for team meetings or key launches might be expected (not explicitly stated).

💼 Interview & Application Insights

Typical Process: For senior product marketing roles, expect multiple rounds including initial screening, portfolio review, case studies/presentations, and leadership team interviews

Key Assessment Areas: Strategic thinking, marketing execution, cross-functional leadership, customer insight generation, messaging development, GTM planning, and results measurement

Application Tips: Highlight experience with two-sided marketplaces or consumer technology, showcase measurable results from previous GTM initiatives, and demonstrate both strategic thinking and tactical execution

ATS Keywords: product marketing, go-to-market, GTM, customer insights, product positioning, messaging framework, cross-functional, market research, customer journey, fintech, nonprofit, two-sided marketplace

ASSUMPTION: These insights are based on industry standards for senior product marketing roles and not specifically mentioned in the job description.

🛠️ Tools & Technologies

No specific tools or platforms are mentioned in the listing, but product marketing professionals in similar roles typically use:

• Customer insights and market research tools
• Analytics platforms for tracking KPIs (product usage, NPS, ARPU, LTV)
• Project management software
• Presentation and documentation tools
• CRM systems

ASSUMPTION: These tools represent industry-standard technologies for product marketing roles and are not explicitly mentioned in the job listing.

👔 Cultural Fit Considerations

Company Values: Givelify emphasizes four keys to success: integrity, heart, simplicity, and wow. They describe themselves as purpose-driven, innovative, and inclusive.

Work Style: The listing indicates a fast-paced, agile environment that values ownership, collaboration, and a "get it done" mentality.

Self-Assessment Questions:

• Are you mission-driven and passionate about connecting people with causes?
• Do you thrive in fast-paced environments where you need to manage multiple priorities?
• Are you comfortable balancing strategic thinking with tactical execution?
• Do you value both data-driven decisions and customer empathy?

ASSUMPTION: The cultural elements are directly stated in the "Our culture" section of the job listing, with additional context from the "superpowers" section.

⚠️ Potential Challenges

• Building or expanding a product marketing function may require establishing new processes and gaining cross-functional buy-in
• Managing multiple projects and deadlines simultaneously in a fast-paced environment
• Balancing the needs of a two-sided marketplace (donors and nonprofit organizations)
• Coordinating with diverse stakeholders across different functions
• Delivering measurable results against multiple KPIs (product usage, NPS, ARPU, LTV, etc.)

ASSUMPTION: These challenges are inferred from the job responsibilities and company context, particularly the emphasis on fast pace, multiple stakeholders, and the two-sided marketplace business model.

📈 Similar Roles Comparison

The Senior Product Marketing Manager role at Givelify differs from similar roles in these ways:

• Mission-driven focus: Unlike product marketing roles at purely commercial companies, this position combines business growth with social impact
• Two-sided marketplace expertise: Requires understanding both donor and nonprofit/worship organization needs
• Builder mindset: Emphasis on establishing product marketing discipline suggests more autonomy and foundational work than at companies with established PMM functions
• Cross-functional leadership: Heavy emphasis on working across teams compared to more siloed PMM roles

ASSUMPTION: This comparison is based on standard industry patterns for product marketing roles and the specific context provided in the job description.

📝 Sample Projects

Based on the responsibilities listed, someone in this role might work on:

• Developing a messaging framework for a new donation feature that resonates with both donors and recipient organizations
• Creating and executing a go-to-market strategy for launching enhanced analytics capabilities for nonprofit partners
• Conducting customer research to identify new opportunities for increasing donor retention and recurring giving
• Building a business case and roadmap for monetization strategies that balance revenue growth with mission impact
• Leading cross-functional workshops to align teams on product positioning and value proposition

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and Givelify's two-sided marketplace model.

❓ Key Questions to Ask During Interview

• How does Givelify measure success for the product marketing function, and how does that align with overall business goals?
• What are the biggest product marketing challenges you're currently facing in connecting donors with causes?
• How do you balance the needs of your two key user groups (donors and recipient organizations) in your product strategy?
• What's your approach to cross-functional collaboration between product, marketing, and business development teams?
• How does Givelify's mission influence product decisions and marketing strategies?
• What does success look like for this role in the first 90 days, 6 months, and year?

ASSUMPTION: These questions are suggested based on the role type and specifics of Givelify's business model, and may need adaptation for specific interviews.