📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Power Integrations
🔹 Location: San Jose, California
🔹 Job Type: Regular Full-Time
🔹 Category: Semiconductor Manufacturing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining the strategic direction of BLDC Motor Drive ICs
- Managing large scale customers on key projects
- Driving product introduction at lead customers
- Maintaining product portfolio with an emphasis on value pricing and gross margin management
ASSUMPTION: This role requires a strategic mindset and strong market knowledge to drive product success in the competitive semiconductor industry.
📋 Key Responsibilities
✅ Define the strategic direction of BLDC Motor Drive ICs
✅ Manage large scale customers on key projects
✅ Drive product introduction at lead customers
✅ Maintain product portfolio with an emphasis on value pricing and gross margin management
✅ Build and maintain relationships with ecosystem MCU partners
✅ Work closely with applications & sales to define needed collateral
✅ Manage information flow between R&D and Marketing
✅ Create and maintain presentation materials
✅ Manage forecast planning and reporting
ASSUMPTION: This role involves frequent travel to international and domestic customers and trade shows, requiring adaptability and strong communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Electrical Engineering, Marketing, or a related field (MBA preferred)
Experience: 10+ years of experience in product marketing, with a focus on semiconductor or related industries
Required Skills:
- Strong market knowledge of motor drive ICs
- Knowledge of BLDC topology, SW algorithms, and HW (IPM and HB topology)
- Ability to evangelize both internally and externally with an entrepreneurial "can-do" mindset
- Ability to reason through complex scenarios and translate them into business-oriented value propositions
Preferred Skills:
- Experience with BLDC motor drive ICs
- Fluency in additional languages (e.g., Mandarin, Spanish)
ASSUMPTION: Candidates with experience in the semiconductor industry and a strong understanding of motor drive ICs will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $183,365 - $263,639 annually (California-specific range, may vary based on location and experience)
Benefits:
- Equity
- Medical Benefits
- ESPP
- 401K
- Tuition Reimbursement
- Time Off Programs
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The provided salary range is based on California-specific market rates for a senior-level product marketing role in the semiconductor industry.
📌 Applicant Insights
🔍 Company Context
Industry: Power Integrations operates in the competitive semiconductor manufacturing industry, focusing on high-performance electronic components for high-voltage power-conversion systems.
Company Size: Power Integrations has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1998, with a history of innovation in power conversion technology and a commitment to energy efficiency.
Company Description:
- Power Integrations designs and manufactures integrated circuits and diodes for energy-efficient power supplies in various electronic products.
- The company's products include BLDC motor drive ICs, SCALE™ IGBT drivers, and EcoSmart® energy-efficiency technology.
- Power Integrations is committed to sustainability, with its products preventing billions of dollars' worth of energy waste and millions of tons of carbon emissions.
Company Specialties:
- Integrated circuits for energy-efficient power supplies
- BLDC motor drive ICs
- SCALE™ IGBT drivers
- EcoSmart® energy-efficiency technology
Company Website: www.power.com
ASSUMPTION: Power Integrations' focus on energy efficiency and sustainability sets it apart in the semiconductor industry and offers opportunities for candidates interested in making a positive environmental impact.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Vice President of Marketing
Reporting Structure: This role does not have direct reports but will collaborate with cross-functional teams, including R&D, sales, and applications engineering.
Work Arrangement: On-site, with frequent travel to international and domestic customers and trade shows.
Growth Opportunities:
- Potential career progression into a vice president or director role within marketing or a related function.
- Expanding market knowledge and expertise in motor drive ICs and related technologies.
- Developing leadership and management skills through cross-functional collaboration and mentorship.
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company in the semiconductor industry.
🌍 Location & Work Environment
Office Type: Power Integrations' headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 5245 Hellyer Ave, San Jose, California 95138, US
Geographic Context:
- San Jose is located in the heart of Silicon Valley, offering ample opportunities for professional networking and growth.
- The area is known for its diverse culture, vibrant tech industry, and mild Mediterranean climate.
- San Jose is the third-largest city in California and the tenth-largest in the United States, providing ample amenities and resources.
Work Schedule: Full-time, 40 hours per week, with flexible hours and the opportunity for remote work on an as-needed basis.
ASSUMPTION: The San Jose office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development in the heart of Silicon Valley.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager to discuss the role and assess cultural fit.
- On-site interview with cross-functional stakeholders, including R&D, sales, and applications engineering.
- Final interview with the Vice President of Marketing.
Key Assessment Areas:
- Market knowledge and expertise in motor drive ICs and related technologies.
- Strategic thinking and problem-solving skills.
- Communication and presentation skills.
- Cultural fit and alignment with Power Integrations' values.
Application Tips:
- Highlight your relevant experience and accomplishments in product marketing, with a focus on the semiconductor industry and motor drive ICs.
- Tailor your resume and cover letter to emphasize your market knowledge, strategic thinking, and communication skills.
- Prepare for behavioral and situational interview questions that assess your ability to drive product success in a competitive market.
ATS Keywords: Motor drive ICs, BLDC topology, SW algorithms, HW, product marketing, semiconductor industry, strategic direction, customer management, product portfolio, value pricing, gross margin management
ASSUMPTION: The application process for this role will prioritize candidates with a strong understanding of motor drive ICs and related technologies, as well as proven product marketing experience in the semiconductor industry.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Market research and analysis tools (e.g., Gartner, IDC, IHS Markit)
- Presentation software (e.g., Keynote, Prezi)
ASSUMPTION: This role requires proficiency in standard office software and market research tools, as well as the ability to create and deliver effective presentations.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Power Integrations fosters a culture of innovation and continuous improvement.
- Integrity: The company values honesty, transparency, and ethical behavior in all aspects of its operations.
- Collaboration: Power Integrations encourages cross-functional collaboration and teamwork to drive success.
Work Style:
- Dynamic and fast-paced: The semiconductor industry is competitive and ever-evolving, requiring employees to adapt quickly to change.
- Collaborative: Power Integrations values teamwork and encourages employees to work together to achieve common goals.
- Results-driven: The company prioritizes outcomes and expects employees to take initiative and deliver results.
Self-Assessment Questions:
- Do I have a strong understanding of motor drive ICs and related technologies, and am I eager to expand my knowledge in this area?
- Am I comfortable working in a dynamic and fast-paced environment, and do I thrive on change and adaptation?
- Do I possess strong communication and presentation skills, and am I able to effectively articulate complex ideas to diverse audiences?
ASSUMPTION: Candidates who align with Power Integrations' values and work style, and possess the required market knowledge and skills, will be well-suited for this role.
⚠️ Potential Challenges
- The semiconductor industry is highly competitive, requiring constant innovation and adaptation to maintain a competitive edge.
- This role involves frequent travel, which may present challenges for candidates with family or personal commitments.
- The role requires a strong understanding of motor drive ICs and related technologies, which may present a learning curve for candidates without prior experience in this area.
- The San Jose office is located in a high-cost-of-living area, which may present financial challenges for some candidates.
ASSUMPTION: Candidates should carefully consider the potential challenges associated with this role and ensure that they are well-suited to the demands of the semiconductor industry and the work environment.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position focuses specifically on BLDC motor drive ICs and requires a strong understanding of related technologies.
- The semiconductor industry is highly competitive, with constant innovation and adaptation required to maintain a competitive edge.
- This role offers opportunities for professional growth and development within a dynamic and innovative company in the semiconductor industry.
ASSUMPTION: Candidates should carefully consider the unique aspects of this role and ensure that they are well-suited to the demands of the semiconductor industry and the work environment.
📝 Sample Projects
- Developing a go-to-market strategy for a new BLDC motor drive IC, including market analysis, competitive assessment, and positioning.
- Creating and delivering a presentation to lead customers on the features and benefits of Power Integrations' BLDC motor drive IC portfolio.
- Managing a large-scale customer project, including regular progress updates, issue resolution, and stakeholder communication.
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities associated with this role, and candidates should be prepared to discuss their relevant experience and accomplishments in their application and interviews.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Power Integrations' BLDC motor drive IC portfolio?
- What are the key priorities for this role in the first 90 days?
- How does Power Integrations support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
- How does Power Integrations measure the success of its product marketing efforts, and what metrics will be used to evaluate my performance in this role?
ASSUMPTION: These interview questions are designed to provide insight into the role, the company, and the work environment, and candidates should be prepared to ask thoughtful and relevant questions throughout the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and accomplishments in product marketing, with a focus on the semiconductor industry and motor drive ICs.
- Prepare for behavioral and situational interview questions that assess your market knowledge, strategic thinking, and communication skills.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
