🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Encord
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
As a Senior Product Marketing Manager at Encord, you will lead the marketing of the Encord Platform, focusing on messaging across targeted use cases, verticals, and personas. You'll be the second product marketer on the team and become the subject matter expert for the end-to-end platform in a high-growth AI infrastructure company solving data quality challenges. This critical role involves working closely with sales, growth marketing, and product teams to drive customer engagement and demonstrate the value of Encord's AI data quality solutions.
ASSUMPTION: Based on the job listing describing this as "our second product marketer," I've inferred this is a key strategic role with significant autonomy and responsibility, typical for a senior PMM in a fast-growing startup of approximately 60 people.
Education: Technical academic background preferred (BS in computer science or related discipline)
Experience: 5+ years of product marketing experience at an enterprise software company, preferably including PMM experience in early-stage AI startups
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: The combination of base salary, commission, and equity is likely competitive for the San Francisco market, especially with the growth potential in an AI startup backed by notable investors.
ASSUMPTION: While specific salary figures aren't provided, the mention of "competitive salary" in the San Francisco market for a senior PMM role in a venture-backed AI startup typically suggests compensation in the upper ranges for this position type in the tech industry.
Industry Position: Encord is positioned as a cutting-edge AI infrastructure company focused on data quality for AI applications. They describe themselves as "one of the fastest growing companies in our space, and consistently rated as the best tool in the market" by their customers.
Company Size: 60 employees, having grown from 25 people a year ago
Company Stage: Growth-stage startup backed by top investors including CRV and Y Combinator, as well as industry executives like Luc Vincent (former VP of AI at Meta)
ASSUMPTION: Based on their growth from 25 to 60 people in a year and their investor profile, Encord appears to be in a significant growth phase with substantial funding, though specific funding amounts aren't mentioned.
Career Level: Senior
Reporting Structure: Not explicitly mentioned, but likely reports to a Head of Marketing or similar leadership role
Team Size/Composition: You would be the second product marketer in the company, joining a marketing team within the overall 60-person organization
Growth Opportunities: Significant growth potential as the company is expanding rapidly ("a year ago we were 25 people, now we're 60. We'll be growing insanely fast over the next 24 months")
ASSUMPTION: Given you'd be the second product marketer in a rapidly growing company, there's likely opportunity to build and potentially lead a product marketing function as the company scales, though specific reporting relationships aren't detailed in the listing.
Office Type: Hybrid with emphasis on in-person collaboration - "most of our team is in the office 3+ days a week"
Geographic Context: San Francisco is one of the world's premier tech hubs with a high concentration of AI companies and talent, though with a correspondingly high cost of living
Work Schedule: Not explicitly mentioned beyond the expectation of being in-office 3+ days per week
Regional Considerations: The Bay Area offers a vibrant tech ecosystem with networking opportunities, events, and a culture that values innovation and technical expertise
ASSUMPTION: While specific work hours aren't mentioned, the emphasis on in-office culture suggests a traditional tech company schedule with some flexibility, but a clear preference for significant in-person collaboration.
Typical Process: For senior product marketing roles at AI startups, the process typically involves initial screening, marketing assessment (often a messaging exercise or presentation), interviews with marketing leadership, product teams, and possibly sales stakeholders
Key Assessment Areas: Technical understanding of AI/ML concepts, messaging capabilities, strategic thinking, collaboration skills, ability to translate complex technologies into clear value propositions
Application Tips: Highlight experience with technical products, especially in the AI/ML space; demonstrate your ability to message to technical audiences; showcase examples of successful product launches or messaging frameworks you've created
ATS Keywords: product marketing, AI, machine learning, data quality, messaging framework, value proposition, sales enablement, technical marketing, enterprise software, GTM strategy
ASSUMPTION: These interview insights are based on standard practices for senior product marketing roles in AI startups and not explicitly mentioned in the listing.
While specific tools aren't mentioned, product marketers in AI companies typically work with:
ASSUMPTION: These tools represent industry-standard technology for product marketing roles and aren't explicitly mentioned in the job description.
Company Values: The listing suggests a fast-paced, innovative culture focused on solving complex technical challenges in AI
Work Style: Collaborative, technical, and fast-moving with an emphasis on in-person work
Self-Assessment: Candidates should consider:
ASSUMPTION: These cultural elements are inferred from the company description, growth trajectory, and specific mentions of a "fast-paced, dynamic, team-oriented environment" and "strong in-person culture."
ASSUMPTION: These challenges are inferred from the company stage, growth rate, and role description, and represent potential considerations rather than confirmed issues.
This Senior PMM role at Encord differs from similar roles in these ways:
ASSUMPTION: This comparison is based on standard industry patterns for PMM roles across different company sizes and stages.
Based on the responsibilities listed, you might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical work for a Senior PMM in an AI platform company.
ASSUMPTION: These questions are suggested based on the role type and company context but may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.