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Senior Product Marketer

Doss
Full-time
On-site
San Francisco, California, United States
๐Ÿ“ฆ Product Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Senior Product Marketer

๐Ÿ”น Company: Doss

๐Ÿ”น Location: San Francisco, California, United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿ“ฆ Product Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As a Senior Product Marketer at Doss, you'll become the company's product expert for their Adaptive Resource Platform (ARP), educating prospects and customers on its capabilities. This role involves creating compelling content, managing digital channels, and translating complex technical features into clear, customer-centric messaging. You'll work at Doss's San Francisco office, contributing to an early-stage company's growth through hands-on product marketing initiatives.

ASSUMPTION: Based on the "0 to 1" reference and emphasis on working autonomously, this appears to be an early-stage startup requiring a senior marketer who can work with minimal supervision and help establish product marketing foundations.


๐Ÿ“‹ Key Responsibilities

โœ… Create marketing content including case studies, solution guides, and sales collateral to support demand generation

โœ… Collaborate on regular newsletter editions covering product updates, feature deep dives, and customer success stories

โœ… Manage and evolve the marketing website with case studies, feature breakdowns, and customer-centric content

โœ… Post frequently on LinkedIn, catering to various industries and personas while maintaining a consistent content calendar

โœ… Expand into product enablement projects such as educational hubs and documentation

โœ… Develop growth hacking experiments to amplify reach and engagement

โœ… Educate prospects and customers on Doss's Adaptive Resource Platform capabilities

ASSUMPTION: The responsibilities appear comprehensive as listed in the original posting with no significant assumptions needed.


๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 4+ years of product marketing experience

Skills:

  • Clear and concise writing ability
  • Ability to translate complex processes into relatable content
  • Experience creating content for industrial teams across supply chain to finance personas
  • Ability to work autonomously
  • Experience in launching new features or creating customer case studies

ASSUMPTION: While no specific educational requirements are mentioned, the senior-level position and technical nature of the product likely implies that candidates should have relevant educational backgrounds in marketing, communications, or business, though the company appears to prioritize experience over formal education.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Senior Product Marketing roles in San Francisco typically command competitive compensation given the high cost of living and technical expertise required.

ASSUMPTION: Based on location (San Francisco) and seniority level, similar roles at tech companies in the Bay Area typically offer competitive compensation packages. Senior Product Marketing roles in SF often range from $120,000-$180,000 base salary plus potential bonuses and equity, especially at early-stage companies. However, this is an industry benchmark assumption and actual compensation may vary significantly.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Doss offers an Adaptive Resource Platform (ARP) with flexible data modeling and workflow automation capabilities

Company Size: Likely small, early-stage

Company Stage: Early-stage startup (building from "0 to 1")

ASSUMPTION: Based on the mention of "early-stage company" and building from "0 to 1," Doss appears to be a startup likely in seed or early funding stages. The company seems to be developing enterprise software focused on resource management and process automation, potentially targeting industrial and supply chain customers.


๐Ÿ“Š Role Analysis

Career Level: Senior

Reporting Structure: Not specified, likely reports to marketing leadership or directly to founders

Team Size/Composition: Likely a small marketing team or possibly the first dedicated product marketing hire

Growth Opportunities: Early-stage environment offers potential to shape product marketing strategy and potentially grow into leadership as the company expands

ASSUMPTION: Given the emphasis on autonomy and the early-stage nature of the company, this role likely has significant independence and may be one of the first or only product marketing positions. The reporting structure is likely flat with potential direct access to company leadership. Growth opportunities would center around establishing and scaling the product marketing function as the company grows.


๐ŸŒ Location & Work Environment

Office Type: In-office (5 days per week)

Geographic Context: San Francisco Bay Area - a major tech hub with high concentration of startups and technology companies

Work Schedule: Full-time, in-office 5 days per week

Regional Considerations: San Francisco has a high cost of living but offers extensive networking opportunities in the tech ecosystem

ASSUMPTION: The job listing specifically states candidates should be "located in the SF Bay Area and excited to work in-person 5x/week," indicating this is a fully in-office position with no remote work flexibility. This is noteworthy as many tech companies in the region have adopted hybrid or flexible work models post-pandemic.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Initial screening, portfolio review of marketing materials, technical assessment of product marketing knowledge, and team/culture fit interviews

Key Assessment Areas: Content creation abilities, technical comprehension, ability to simplify complex concepts, autonomous working style, and alignment with startup pace

Application Tips: Showcase examples of technical content you've simplified, demonstrate experience working with minimal direction, and highlight any startup experience

ATS Keywords: product marketing, case studies, technical writing, content strategy, sales enablement, B2B marketing, automation, industrial, supply chain, autonomous

ASSUMPTION: These insights are based on standard interview processes for senior product marketing roles at early-stage tech companies. The emphasis on portfolio review is particularly important given the content creation aspects of the role.


๐Ÿ› ๏ธ Tools & Technologies

Website CMS platforms, email marketing tools, content management systems, social media management tools (particularly LinkedIn), analytics platforms, design software (if contributing to wireframes)

ASSUMPTION: While specific tools aren't mentioned, product marketers typically use content management systems, email marketing platforms, social media management tools, and analytics software. The mention of wireframes suggests familiarity with basic design tools would be beneficial.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Autonomy, technical excellence, direct communication (non-fluffy tone), entrepreneurial mindset

Work Style: Fast-paced, autonomous, hands-on, willing to build from scratch

Self-Assessment:

  • Are you comfortable working with minimal guidance in an evolving environment?
  • Do you thrive in a startup environment where roles may expand beyond traditional boundaries?
  • Are you energized by translating technical concepts into accessible content?
  • Are you willing to commit to a full in-office work schedule?

ASSUMPTION: The cultural elements are inferred from phrases like "work autonomously," "non-fluff tone," and being "energized by the opportunity to work at an early-stage company." The emphasis on in-person work and building from 0 to 1 suggests a collaborative, hands-on startup culture.


โš ๏ธ Potential Challenges

The role requires balancing multiple content channels simultaneously (website, newsletter, social media, sales collateral). As an early-stage company, resources may be limited and the role scope could expand beyond traditional product marketing. The requirement for 5-day in-office presence may present work-life balance challenges typical of startup environments. Translating technical product details to various personas requires significant versatility.

ASSUMPTION: These potential challenges are inferred from the wide range of responsibilities and early-stage nature of the company. Startups typically require wearing multiple hats and adapting to evolving priorities with limited resources.


๐Ÿ“ˆ Similar Roles Comparison

Unlike Content Marketing roles that focus primarily on blog posts and thought leadership, this Senior Product Marketer position has a stronger emphasis on technical product knowledge and sales enablement. Compared to traditional Product Marketing Manager roles at larger companies, this position requires more hands-on content creation and less market research. The role combines elements of technical writing, product marketing, and digital content strategy with a focus on explaining complex product capabilities.

ASSUMPTION: This comparison is based on standard industry patterns for product marketing roles at startups versus larger organizations, where startup roles typically require broader skill sets and more hands-on execution.


๐Ÿ“ Sample Projects

1. Creating a detailed case study showcasing how a supply chain customer implemented Doss's Adaptive Resource Platform to improve workflow efficiency

2. Developing a feature deep-dive newsletter explaining a new automation capability in accessible language for finance teams

3. Building an educational resource hub that walks new users through the platform's flexible data model with examples and use cases

4. Designing a social media campaign highlighting customer success metrics across different industries

ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description, aligned with the content creation, newsletter, website, and social media responsibilities explicitly mentioned.


โ“ Key Questions to Ask During Interview

1. What are the most immediate product marketing priorities in the first 90 days?

2. How do you currently gather customer insights to inform your product marketing strategy?

3. What does success look like for this role after 6 months?

4. How does the product marketing function collaborate with product development and sales teams?

5. What are the biggest challenges customers face in understanding and adopting your platform?

6. Can you share more about the company's growth trajectory and how this role evolves as the company scales?

ASSUMPTION: These questions are suggested based on typical considerations for senior product marketing roles at early-stage companies and would help candidates better understand expectations, challenges, and growth potential.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

1. Update your resume to highlight relevant product marketing experience, emphasizing content creation, technical product knowledge, and autonomous project execution.

2. Prepare a portfolio of relevant product marketing materials you've created, particularly case studies, technical content, and examples of simplifying complex concepts.

3. Research Doss's platform to understand their product positioning and target industries.

4. Optimize your LinkedIn profile since the role involves LinkedIn content creation, and recruiters will likely review your social presence.

5. Prepare specific examples demonstrating your ability to work autonomously and build marketing functions from the ground up.

6. Consider your in-office work preferences as this role requires 5-day in-office presence in San Francisco.