🔹 Job Title: Senior Principal, Digital Marketing (Web/User Experience Team/UX)
🔹 Company: Inovalon
🔹 Location: Bowie, Maryland, United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
As a Senior Principal in Digital Marketing at Inovalon, you will play a pivotal role within the Web/User Experience (UX) team, driving digital marketing strategies that connect healthcare technology with target audiences. You'll be responsible for enhancing digital channels, optimizing the MarTech stack, executing digital marketing initiatives, developing team members, and managing vendor relationships—all while leveraging data to improve sales pipeline velocity and contribute to Inovalon's mission of healthcare transformation through technology.
ASSUMPTION: This role appears to be a leadership position within the digital marketing department based on the "Senior Principal" title and the mentoring responsibilities mentioned in the listing. The role seems to blend technical marketing expertise with strategic leadership.
Education: Bachelor's degree in marketing, computer science, information science, or related field (Master's degree preferred)
Experience:
Skills:
Salary Range: $100,000 - $125,000 USD
Benefits:
Industry Comparison: This compensation range aligns with industry standards for senior digital marketing roles in the healthcare technology sector in the Maryland area. The comprehensive benefits package enhances the overall compensation value.
ASSUMPTION: The compensation appears competitive based on the role's seniority and specialized skill requirements in the healthcare technology sector, though exact market positioning would require more detailed regional salary data.
Industry Position: Inovalon is a healthcare technology company founded in 1998, focused on data-driven solutions that empower healthcare ecosystem transformation. The company provides solutions addressing outcomes and economics for healthcare providers, payers, and life sciences organizations.
Company Size: Established corporation with multiple departments including Marketing, Sales, IT, Product Development, and Customer Operations
Company Stage: Mature company (founded 1998) with established systems but maintains a "startup-like" environment in terms of pace and innovation
ASSUMPTION: Based on the company description and role requirements, Inovalon appears to be a well-established healthcare technology company with a significant market presence, though exact employee count and revenue details aren't provided in the listing.
Career Level: Senior leadership position (Senior Principal title indicates high-level responsibility)
Reporting Structure: Not explicitly mentioned, but likely reports to a marketing director or VP based on the seniority level
Team Size/Composition: Role involves collaboration with the Web/UX team and provides mentorship to digital and marketing automation teams
Growth Opportunities: Potential to establish industry best practices and share knowledge with B2B marketing community, suggesting visibility and thought leadership opportunities
ASSUMPTION: This appears to be a high-visibility role with strategic impact. The mention of professional development responsibilities suggests this person may supervise or mentor junior team members, though direct reports aren't explicitly mentioned.
Office Type: Primarily in-office with minimal travel (less than 10% locally)
Geographic Context: Bowie, Maryland is located in the Washington D.C. metropolitan area, known for its concentration of healthcare, technology, and government-related organizations. The area offers proximity to federal agencies and healthcare policymakers.
Work Schedule: Standard full-time schedule with standard physical demands (sedentary work environment)
Regional Considerations: The D.C. metro area has a high cost of living but also offers competitive salaries for specialized roles. The area has strong public transportation options but may involve commuting considerations.
ASSUMPTION: Based on the physical demands section mentioning "sedentary work" and "inside environmental conditions," this appears to be primarily an office-based role with standard business hours, though specific work-from-home policies aren't detailed.
Typical Process: For senior marketing positions in healthcare technology, expect multiple rounds of interviews including initial screening, technical/skills assessment, panel interviews with marketing leadership, and possibly cross-functional stakeholders from sales and product teams.
Key Assessment Areas: Candidates will likely be evaluated on their technical marketing expertise, leadership capabilities, analytical thinking, healthcare industry knowledge, and ability to communicate complex data insights.
Application Tips: Highlight specific achievements with marketing automation tools (especially Marketo), demonstrate experience with data-driven campaign optimization, and showcase examples of cross-functional collaboration. Emphasize any healthcare industry experience.
ATS Keywords: Marketo, marketing automation, Salesforce, WordPress, SEO, Google Analytics, PPC, digital acquisition, UX, healthcare technology, MarTech, A/B testing, multivariant testing, data-driven, Workato, Zapier
ASSUMPTION: These insights are based on standard interview processes for senior marketing roles in healthcare technology companies and are not specifically outlined in the job description.
ASSUMPTION: While these tools are explicitly mentioned in the job listing, proficiency with additional MarTech tools common in enterprise environments may be beneficial but not required.
Company Values: Innovation, data-driven decision making, healthcare transformation, inclusion, customer success, mission-oriented work
Work Style: Fast-paced environment with startup-like energy; collaborative approach across departments; goal-oriented with focus on measurable outcomes and KPIs
Self-Assessment Questions:
ASSUMPTION: The cultural elements are inferred from the company description mentioning a "mission-based culture of inclusion and innovation" and job requirements noting a "fast-paced, startup-like environment" and "high-energy and goal-oriented" personality traits.
ASSUMPTION: These considerations are based on the breadth of responsibilities listed and the healthcare technology context, not as negatives but as areas candidates should be prepared to address.
This Senior Principal role differs from typical Digital Marketing Director positions by emphasizing deeper technical expertise in marketing automation and digital tools. Compared to a Marketing Technology Manager, this role has broader strategic responsibility and leadership components. Unlike a pure UX Director, this position focuses on marketing technology and demand generation rather than primarily user experience design. The role combines elements of digital strategy leadership with hands-on MarTech expertise - a combination that's increasingly valued in healthcare technology organizations.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in this job description.
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description and typical activities for similar roles in healthcare technology marketing.
ASSUMPTION: These questions are suggested based on the senior digital marketing role type and healthcare technology context, and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
ATS Optimization Tip: Ensure your resume includes key terms like "Marketo," "marketing automation," "SEO," "digital analytics," "Salesforce," "WordPress," "data-driven," and "lead generation" to increase your chances of passing initial automated screening.