🔹 Job Title: Senior Principal, Digital Marketing (Infrastructure Team)
🔹 Company: Inovalon
🔹 Location: Bowie, Maryland, United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
This senior leadership role within Inovalon's Digital Marketing Infrastructure team focuses on enhancing the company's digital marketing capabilities, optimizing processes, and executing strategic initiatives. You'll serve as a key partner to marketers while overseeing critical MarTech systems and vendor relationships. The position requires leveraging analytics to develop digital programs that nurture sales prospects and accelerate pipeline velocity while collaborating across multiple departments including Marketing, Sales, IT, and Product Development.
ASSUMPTION: Based on the responsibilities and seniority level, this appears to be a full-time position though not explicitly stated in the original listing. The role seems to function as a senior technical marketing leader bridging marketing strategy with digital infrastructure.
Education: Bachelor's degree in marketing, computer science, information science, or related field; Master's degree preferred
Experience:
Skills:
Salary Range: $100,000 - $125,000 USD
Benefits: Health insurance, life insurance, company-paid disability, 401k, 18+ days paid time off, performance-based incentives
Industry Comparison: The compensation appears to be in line with industry standards for senior digital marketing positions in the Maryland area, particularly in the healthcare technology sector.
ASSUMPTION: While specific industry comparisons aren't provided in the listing, this salary range is typical for senior digital marketing roles requiring this level of experience in the healthcare technology sector in the Mid-Atlantic region.
Industry Position: Founded in 1998, Inovalon is an established player in the healthcare technology space, focusing on data-driven solutions that improve healthcare outcomes and economics.
Company Size: Not specified
Company Stage: Mature company with established market presence in healthcare data solutions
ASSUMPTION: Based on the company's founding date (1998) and described mission, Inovalon appears to be a well-established healthcare technology company rather than a startup, though the job references a "startup-like environment" suggesting agility and growth mindset are valued.
Career Level: Senior leadership position
Reporting Structure: Not specified
Team Size/Composition: Not specified, though mentions collaborating with in-house digital and marketing automation team
Growth Opportunities: Potential to establish industry best practices and share with B2B marketing community
ASSUMPTION: Given the "Senior Principal" title and responsibility for professional development of team members, this appears to be a senior individual contributor role with leadership responsibilities but may not have direct reports. The position likely reports to a Director or VP of Marketing.
Office Type: Not explicitly stated, but appears to be primarily in-office with some local travel
Geographic Context: Bowie, Maryland is located near Washington D.C., offering proximity to government agencies and healthcare organizations in a major metropolitan area with moderate cost of living compared to other tech hubs
Work Schedule: Standard full-time schedule
Regional Considerations: The position mentions travel less than 10% locally, usually for training purposes
ASSUMPTION: While remote work isn't explicitly mentioned, the position describes "sedentary work" and "inside environmental conditions" suggesting an office-based role. The Maryland/D.C. area has a significant healthcare and government technology presence, making this location strategic for a healthcare data company.
Typical Process: For senior marketing roles at established healthcare technology companies, expect multiple rounds including initial screening, panel interviews with marketing leadership, and possible case studies demonstrating digital marketing expertise
Key Assessment Areas: Technical expertise with marketing platforms, analytical capabilities, strategic thinking, leadership skills, and understanding of healthcare marketing regulations
Application Tips: Highlight quantifiable achievements in digital marketing optimization, experience with mentioned platforms (Marketo, Salesforce, WordPress), and examples of cross-functional collaboration
ATS Keywords: Marketo, marketing automation, WordPress, Salesforce, SEO, PPC, digital marketing, MarTech, healthcare marketing, HIPAA, Google Analytics, A/B testing, email marketing
ASSUMPTION: These insights are based on standard interview practices for senior marketing roles in regulated industries like healthcare technology, not specific processes mentioned in the job listing.
Specifically mentioned:
ASSUMPTION: Other common tools in this space might include email marketing platforms, social media management tools, and digital advertising platforms, though these aren't explicitly mentioned in the listing.
Company Values: Inclusion, innovation, customer success, transformation through technology and data
Work Style: Fast-paced, goal-oriented, collaborative across departments, analytical, detail-oriented
Self-Assessment:
ASSUMPTION: These values are inferred from the company description which emphasizes "mission-based culture of inclusion and innovation" and the job requirements seeking "high-energy and goal-oriented" candidates with "strong collaborator" abilities.
The role combines strategic responsibilities with hands-on execution across multiple systems and channels, which may create competing priorities. The position requires balancing infrastructure optimization with marketing performance while navigating cross-functional relationships. Working within healthcare's regulated environment adds compliance considerations to marketing initiatives.
ASSUMPTION: These potential challenges are inferred from the broad scope of responsibilities spanning technical infrastructure, strategic planning, and tactical execution across multiple marketing channels while maintaining HIPAA compliance.
This position differs from traditional Marketing Director roles by focusing specifically on digital infrastructure and MarTech systems rather than overall brand strategy. Unlike pure Marketing Operations roles, this position combines technical expertise with strategic input. Compared to Digital Marketing Manager positions, this role has greater emphasis on infrastructure, systems integration, and technical optimization.
ASSUMPTION: This comparison is based on standard industry role structures and the specific focus of this position on infrastructure and systems within the marketing department.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities focusing on MarTech stack management, SEO optimization, testing frameworks, and analytics capabilities mentioned in the job description.
ASSUMPTION: These questions are suggested based on the role type and responsibilities mentioned, and should be adapted to reflect the candidate's specific interests and the conversation flow during an actual interview.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.