🔹 Job Title: Senior Principal, Digital Marketing (Infrastructure Team)
🔹 Company: Inovalon
🔹 Location: Tampa, Florida, United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
This Senior Principal role on Inovalon's Digital Marketing Infrastructure team is a strategic leadership position focused on enhancing digital marketing capabilities and driving lead generation through technology optimization. You'll serve as a MarTech expert who bridges marketing strategy with technical implementation, working cross-functionally to improve digital channels, optimize processes, and develop team capabilities while managing key vendor relationships to achieve measurable KPIs.
ASSUMPTION: Based on the responsibilities and seniority level, this appears to be a leadership role that combines strategic direction with hands-on implementation. The position likely reports to a Director or VP of Marketing, though the exact reporting structure isn't specified.
Education: Bachelor's degree in marketing, computer science, information science, or related field (or equivalent experience). Master's degree preferred.
Experience:
Skills:
Salary Range: $100,000 - $125,000 USD
Benefits: Health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, performance-based incentives
Industry Comparison: This compensation range is competitive for senior digital marketing positions in the Tampa, Florida area, particularly in the healthcare technology sector. The comprehensive benefits package enhances the overall compensation value.
Industry Position: Inovalon is a leading healthcare technology company founded in 1998 that specializes in data-driven solutions for the healthcare ecosystem. The company focuses on leveraging data and technology to improve healthcare outcomes and economics.
Company Size: Not specified in the listing
Company Stage: Established healthcare technology company with over 25 years of operation
ASSUMPTION: While not explicitly stated, Inovalon appears to be a mature company based on its founding date (1998) and established position in healthcare technology. The description suggests a company with established processes but that still values innovation and growth.
Career Level: Senior leadership position
Reporting Structure: Not explicitly stated
Team Size/Composition: Role involves working with an in-house digital and marketing automation team
Growth Opportunities: Potential to establish industry best practices and share with the B2B marketing community
ASSUMPTION: Based on the title (Senior Principal) and responsibilities including team development and vendor management, this appears to be a senior-level role that may report to a Director or VP of Marketing. The position likely sits within a structured marketing department with multiple specialized teams.
Office Type: Not explicitly stated, but appears to be primarily office-based with minimal travel
Geographic Context: Tampa is a growing technology hub in Florida with a favorable cost of living compared to other major tech centers
Work Schedule: Standard full-time schedule
Regional Considerations: Less than 10% local travel, primarily for training purposes
ASSUMPTION: The job listing mentions "sedentary work" and "inside environmental conditions," suggesting an office-based position. With less than 10% travel mentioned, this appears to be primarily an in-office role, though remote/hybrid options aren't explicitly addressed.
Typical Process: For senior marketing technology roles, candidates typically undergo initial screening, technical assessment of marketing automation expertise, panel interviews with marketing leadership, and possibly case studies demonstrating digital marketing strategy development
Key Assessment Areas: Employers will likely evaluate:
Application Tips: Highlight specific metrics and KPIs you've achieved through digital marketing initiatives. Showcase experience with the specific technologies mentioned (Marketo, WordPress, Salesforce, automation tools). Demonstrate how you've bridged technical implementation with strategic marketing objectives.
ATS Keywords: Marketo, MarTech, digital marketing, marketing automation, WordPress, SEO, PPC, Salesforce, Google Analytics, Workato, data-driven, lead generation, demand generation, A/B testing, healthcare
ASSUMPTION: Interview process insights are based on standard industry practices for senior marketing technology roles and not specifically stated by Inovalon.
ASSUMPTION: The tools listed are explicitly mentioned in the job description. The role may involve additional marketing technology platforms not specifically mentioned.
Company Values: Inovalon emphasizes inclusion, innovation, and a mission-driven approach focused on improving healthcare outcomes through data and technology
Work Style: The job requires a collaborative approach with strong cross-functional partnerships. The posting describes a "fast-paced, startup-like environment" requiring high energy and goal orientation
Self-Assessment: Potential applicants should consider:
ASSUMPTION: The cultural values are inferred from the company description and equal opportunity statements. The self-assessment questions are derived from the role requirements and company context.
This role has considerable breadth, requiring expertise across multiple marketing technologies and channels. The description suggests you'll need to balance strategic input with hands-on implementation across the MarTech stack. Working in healthcare technology means adhering to compliance requirements including HIPAA, which adds complexity to marketing initiatives. The fast-paced environment and expectation to develop industry best practices suggests high performance standards.
ASSUMPTION: These challenges are derived from the scope of responsibilities and industry context. The actual difficulty would depend on the organizational structure and resources available.
This Senior Principal role differs from standard Digital Marketing Manager positions by its deeper focus on marketing technology infrastructure and emphasis on team development. While a Marketing Director might focus more broadly on strategy across all channels, this role specifically emphasizes the technical foundation of digital marketing with particular focus on automation and system integration. Compared to a Marketing Technology Manager, this role includes more strategic input and team leadership versus purely technical implementation.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific emphasis on infrastructure in this job title and description.
Based on the responsibilities, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and required technologies.
ASSUMPTION: These questions are suggested based on the role description and company context but should be adapted to match the candidate's specific interests and the flow of the interview.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.