Senior Performance Marketer

📌 Core Information

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📌 Essential Job Details

🚀 Job Overview

As a Senior Performance Marketer at OpenAI, you'll be a foundational member of the Growth team responsible for spearheading digital marketing strategies to drive user acquisition, engagement, and retention across OpenAI's products. This role combines strategic leadership with hands-on execution to establish and scale effective marketing channels that will help bring OpenAI's revolutionary AI technology to a global audience.

ASSUMPTION: Based on the job description mentioning both B2C and B2B experience requirements, this role likely involves marketing OpenAI's products to both individual consumers and business clients.

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📋 Key Responsibilities

• ✅ Design and implement a comprehensive performance marketing strategy across multiple channels (paid acquisition, lifecycle marketing, content, SEO, influencer, affiliate)
• ✅ Experiment with new and existing marketing channels to identify and scale successful acquisition engines
• ✅ Develop and refine attribution models, marketing tech stack, and automation processes
• ✅ Collaborate with product, engineering, and design teams to maintain a seamless user experience
• ✅ Lead A/B testing initiatives to uncover insights, enhance conversions, and fuel revenue growth
• ✅ Encourage teams to explore new ideas and quickly iterate on results

ASSUMPTION: No significant assumptions were made about responsibilities as they were clearly outlined in the job description.

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🎯 Required Qualifications

Education: Not specified

Experience: 8+ years of digital and performance marketing experience, ideally building and leading high-growth programs at both B2C and B2B software companies

Skills:

• Track record of successfully scaling multiple marketing channels (paid search, social, content, mobile, SEO, affiliate, etc.)
• Strong analytical skills to turn data into actionable insights
• Advanced testing and measurement techniques
• Exceptional communication and leadership skills
• Ability to thrive in fast-paced environments
• Strategic thinking combined with hands-on execution capabilities
• ROI-focused approach to channel management
• Cross-functional collaboration expertise

ASSUMPTION: While no specific educational requirements were mentioned, the seniority level and technical nature of the role suggest a bachelor's degree in Marketing, Business, or related field would be beneficial, though equivalent experience may be acceptable.

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💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Relocation assistance mentioned; other benefits not specified

Industry Comparison: Senior Performance Marketing roles at leading tech companies in San Francisco/NYC typically command competitive salaries ranging from $140,000-$200,000+ depending on experience, plus equity and comprehensive benefits

ASSUMPTION: The compensation estimate is based on industry standards for similar senior marketing roles at well-funded AI companies in high-cost metropolitan areas like San Francisco and New York City. As a prominent AI company with substantial funding, OpenAI likely offers competitive compensation packages comparable to other leading tech companies.

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📌 Applicant Insights

🔍 Company Context

Industry Position: OpenAI is a leading artificial intelligence research and deployment company focused on ensuring general-purpose AI benefits humanity. The company develops cutting-edge AI systems and products like ChatGPT and GPT-4.

Company Size: Mid-sized technology company with global impact

Company Stage: Growth-stage technology company with significant industry influence and investment

ASSUMPTION: Company size and stage are inferred based on OpenAI's public profile and market position. While exact employee count isn't specified, OpenAI has grown considerably in recent years while maintaining a selective hiring approach typical of research-driven AI organizations.

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📊 Role Analysis

Career Level: Senior

Reporting Structure: Likely reports to a Director of Growth or VP of Marketing

Team Size/Composition: Part of the Growth team, likely working with data analysts, product marketers, and growth engineers

Growth Opportunities: Potential path to Director or VP of Growth/Marketing roles; opportunity to shape marketing strategy for a rapidly evolving AI company

ASSUMPTION: Reporting structure and team composition are inferred based on standard organizational structures for growth teams at technology companies. The role is described as a "foundational member of the team," suggesting the opportunity to build and potentially lead a team over time.

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🌍 Location & Work Environment

Office Type: Hybrid (3 days in office per week)

Geographic Context: San Francisco and New York City are major tech hubs with high concentrations of AI talent and technology companies. Both cities offer vibrant professional networks but have high costs of living.

Work Schedule: Full-time with hybrid arrangement requiring 3 days in office weekly

Regional Considerations: Both locations are innovation centers with competitive talent markets. San Francisco offers proximity to Silicon Valley technology ecosystem, while NYC provides access to media, advertising, and diverse industry partners.

ASSUMPTION: Standard work hours aren't specified but likely follow typical tech industry patterns. The hybrid work model is explicitly mentioned in the job description.

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💼 Interview & Application Insights

Typical Process: Initial screening, technical/marketing assessment, panel interviews with marketing team and cross-functional stakeholders, case study or marketing strategy presentation, executive interview

Key Assessment Areas: Strategic thinking, analytical capabilities, channel expertise, leadership skills, hands-on execution abilities, growth mindset, ROI focus, collaboration skills

Application Tips: Highlight measurable growth results from previous roles, demonstrate both strategic vision and tactical execution, showcase experience across multiple marketing channels, emphasize data-driven decision making

ATS Keywords: performance marketing, growth marketing, user acquisition, ROI, A/B testing, attribution modeling, marketing automation, digital marketing strategy, channel optimization, SEO, paid search, social media marketing, lifecycle marketing, conversion optimization

ASSUMPTION: The interview process description is based on standard practices for senior marketing roles at technology companies and may vary. The assessment areas are derived from the qualifications and responsibilities listed in the job description.

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🛠️ Tools & Technologies

While specific tools aren't mentioned, this role likely involves experience with:

• Marketing analytics platforms (Google Analytics, Amplitude, Mixpanel)
• Ad platforms (Google Ads, Meta Ads, LinkedIn Ads)
• SEO tools (Ahrefs, SEMrush, Moz)
• Marketing automation systems (HubSpot, Marketo, Braze)
• Attribution modeling tools
• A/B testing platforms (Optimizely, VWO)
• CRM systems (Salesforce)
• Data visualization tools (Tableau, Looker)

ASSUMPTION: These tools represent industry-standard marketing technology for performance marketing roles, though specific platforms used at OpenAI may vary. The job description mentions developing and refining the "marketing tech stack," suggesting familiarity with various marketing technologies is important.

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👔 Cultural Fit Considerations

Company Values: OpenAI emphasizes its mission to ensure AI benefits all of humanity. The organization values safety, ethical considerations, diverse perspectives, and innovative thinking.

Work Style: Fast-paced environment that values both strategic thinking and hands-on execution. Cross-functional collaboration is emphasized, with rapid experimentation and iteration.

Self-Assessment:

• Are you passionate about AI technology and its potential impact on humanity?
• Do you thrive in environments requiring both strategic vision and tactical execution?
• Are you comfortable with rapid experimentation and data-driven decision making?
• Can you balance B2C and B2B marketing approaches effectively?
• Do you enjoy cross-functional collaboration with technical teams?

ASSUMPTION: Cultural values are derived from the company description and mission statement included in the job posting. The work style is inferred from the description of the role requirements, particularly the emphasis on thriving in fast-paced environments and balancing strategy with execution.

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⚠️ Potential Challenges

• Balancing both B2C and B2B marketing strategies, which often require different approaches
• Meeting high expectations in a fast-paced, rapidly evolving AI industry
• Navigating the complexity of marketing cutting-edge AI technology to diverse global audiences
• Managing both strategic leadership and hands-on execution responsibilities
• Required in-office presence 3 days per week may necessitate relocation for non-local candidates
• Developing effective attribution models for products with potentially complex user journeys

ASSUMPTION: These challenges are inferred based on the role description, company context, and common challenges in senior performance marketing positions at technology companies. The actual challenges may vary based on the specific team dynamics and organizational priorities.

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📈 Similar Roles Comparison

This Senior Performance Marketer role at OpenAI differs from similar positions in several ways:

• Compared to traditional Growth Marketing roles: Stronger emphasis on balancing both B2C and B2B strategies, with the unique challenge of marketing advanced AI technology
• Compared to Performance Marketing at consumer tech companies: More focus on driving adoption of transformative technology rather than purely consumer products
• Compared to B2B SaaS Marketing roles: Broader channel mix including consumer-focused tactics, with greater emphasis on global accessibility
• Compared to Agency Performance Marketing positions: In-house role with deeper product integration and likely longer-term strategic focus

ASSUMPTION: This comparison is based on standard industry patterns for performance marketing roles across different company types and the specific details mentioned in the job description.

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📝 Sample Projects

Based on the responsibilities listed, potential projects in this role might include:

• Developing a comprehensive cross-channel acquisition strategy to drive growth of OpenAI's consumer and business products
• Building and implementing lifecycle marketing campaigns to increase user activation, engagement, and retention
• Creating and optimizing an attribution framework to accurately measure marketing effectiveness across channels
• Conducting A/B tests on landing page experiences and conversion flows to improve sign-up rates
• Developing and scaling new user acquisition channels through systematic experimentation
• Implementing SEO and content marketing strategies to increase organic visibility and traffic

ASSUMPTION: These sample projects are derived from the key responsibilities outlined in the job description and represent typical initiatives for a senior performance marketing role.

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❓ Key Questions to Ask During Interview

1. How does OpenAI measure success for the Growth team, and what are the key performance indicators for this role specifically?
2. What are the biggest growth challenges OpenAI is facing right now, and how would this role help address them?
3. How do you balance user acquisition efforts between consumer (B2C) and business (B2B) audiences?
4. What is the current composition of the Growth team, and how would this role collaborate with other teams like Product and Engineering?
5. How does OpenAI's mission to benefit humanity inform and shape your marketing strategies and priorities?
6. What marketing channels have been most effective for OpenAI so far, and which areas present the greatest opportunities for optimization or expansion?

ASSUMPTION: These questions are suggested based on typical considerations for senior marketing roles and the specific context provided in the job description. They should be adapted based on the specific interview context and the candidate's background.

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📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

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📌 Next Steps for Applicants

1. Tailor your resume and cover letter to highlight relevant performance marketing experience, emphasizing both strategic leadership and tactical execution abilities
2. Quantify your achievements with specific metrics showing growth impact (e.g., "Increased user acquisition by X% while reducing CAC by Y%")
3. Incorporate key ATS keywords from the job description naturally throughout your application materials
4. Research OpenAI's products (ChatGPT, GPT-4, DALL-E, etc.) and recent developments to demonstrate genuine interest and understanding
5. Prepare specific examples that demonstrate your experience with both B2C and B2B marketing strategies
6. Review OpenAI's mission and values to understand how your approach to marketing aligns with their goals
7. Connect with current OpenAI employees on LinkedIn (if possible) to gain additional insights about the company culture
8. Prepare thoughtful questions that demonstrate your strategic thinking and genuine interest in the role