S

Senior Performance Marketer

Sprinto
Full-time
Remote
Worldwide
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Senior Performance Marketer

๐Ÿ”น Company: Sprinto

๐Ÿ”น Location: Remote

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As a Senior Performance Marketer at Sprinto, you will be responsible for driving customer acquisition, enhancing brand visibility, and generating revenue growth through strategic paid marketing campaigns across multiple digital channels. You'll play a pivotal role in optimizing marketing spend to ensure high ROI while aligning with Sprinto's business objectives in the information security compliance space.

ASSUMPTION: Based on the job description, we've inferred this is a full-time position as it involves comprehensive strategic responsibilities requiring dedicated focus. The category is assumed to be Marketing based on the role's focus on performance marketing activities.


๐Ÿ“‹ Key Responsibilities

  • โœ… Develop and execute performance-driven paid marketing strategies across Google Ads, LinkedIn, Facebook, and other relevant platforms
  • โœ… Optimize campaigns for maximum efficiency, balancing cost per acquisition (CPA) and return on ad spend (ROAS)
  • โœ… Leverage data analytics to track, measure, and report campaign performance
  • โœ… Conduct A/B testing on ad creatives, landing pages, and targeting strategies
  • โœ… Collaborate with content, design, and sales teams to align messaging and optimize conversion funnels
  • โœ… Stay updated on industry trends, competitor strategies, and new ad platform features
  • โœ… Manage marketing budgets effectively across channels
  • โœ… Develop and implement remarketing and audience segmentation strategies
  • โœ… Work with external agencies and partners to execute and scale campaigns effectively

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 3 to 5 years of performance marketing experience, preferably in SaaS domain

Skills:

  • Experience building and optimizing B2B SaaS campaigns with minimum monthly ad spend of USD 100K primarily for North America market
  • Proven experience managing large-scale paid campaigns on Google, Meta, LinkedIn, and other paid media channels
  • Expertise in campaign setup, bid management, audience targeting, and ad optimization
  • Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, and marketing attribution models
  • Experience with A/B testing, conversion rate optimization (CRO), and funnel optimization

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Remote First Policy
  • 5-Day Work Week with Flexible Hours
  • Group Medical Insurance (covering Parents, Spouse, Children)
  • Group Accident Cover
  • Company Sponsored Device
  • Education Reimbursement Policy

Industry Comparison: Not specified

ASSUMPTION: The benefits package appears to be competitive for a SaaS company of Sprinto's size and funding stage, though direct salary information is not provided.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Sprinto is a leading platform in the information security compliance automation sector, helping businesses maintain security standards while enabling growth.

Company Size: 200+ employees serving 1000+ customers across 75+ countries

Company Stage: Growth-stage startup that has raised $32 Million USD including a Series B round from notable investors Accel, ELEVATION, and Blume Ventures


๐Ÿ“Š Role Analysis

Career Level: Senior

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Not explicitly stated

ASSUMPTION: Based on the senior designation and scope of responsibilities, this appears to be a high-impact role that likely reports to a Marketing Director or CMO. The role likely offers growth opportunities given Sprinto's funding status and expansion trajectory.


๐ŸŒ Location & Work Environment

Office Type: Fully remote

Geographic Context: No specific location requirements mentioned, suggesting global opportunities

Work Schedule: 5-day work week with flexible hours

Regional Considerations: While the company serves customers in 75+ countries, the role focuses on North American markets for ad campaigns


๐Ÿ’ผ Interview & Application Insights

Typical Process: For senior marketing roles at funded SaaS companies, interview processes typically include initial screening, technical marketing assessment, portfolio review, and team/leadership interviews

Key Assessment Areas: Campaign optimization capabilities, analytical skills, experience with specified ad platforms, strategic thinking, and proven ROI generation

Application Tips: Highlight quantifiable achievements in previous performance marketing roles, especially CPA/ROAS improvements and successful B2B SaaS campaigns

ATS Keywords: Performance marketing, Google Ads, LinkedIn Ads, Meta Ads, B2B SaaS, CPA, ROAS, campaign optimization, A/B testing, marketing analytics, conversion rate optimization

ASSUMPTION: These insights are based on standard industry practices for similar roles at comparable companies and should be verified during the application process.


๐Ÿ› ๏ธ Tools & Technologies

  • Google Ads
  • LinkedIn Ads
  • Facebook/Meta Ads
  • Google Analytics
  • Google Tag Manager
  • Marketing attribution tools
  • A/B testing platforms
  • CRO tools

ASSUMPTION: Additional tools likely relevant to this role include bid management platforms, marketing automation software, data visualization tools, and CRM systems, though these weren't explicitly mentioned in the listing.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Based on the company description, Sprinto appears to value security, operational excellence, and enabling business growth

Work Style: Collaborative (working with content, design, and sales teams) with substantial autonomy in campaign management

Self-Assessment: Potential applicants should consider their comfort with:

  • Working in a remote-first environment
  • Managing significant ad budgets ($100K+ monthly)
  • Balancing creative and analytical aspects of performance marketing
  • Taking initiative in a fast-growing SaaS environment

ASSUMPTION: These cultural elements are inferred from the job responsibilities, company description, and typical SaaS startup environments at Sprinto's stage.


โš ๏ธ Potential Challenges

Working with this role may involve:

  • Managing high-value campaigns with significant budget responsibility
  • Navigating the complexity of B2B marketing in the information security compliance space
  • Balancing multiple channels and optimizing for different target audiences
  • Keeping pace with rapidly evolving advertising platforms and best practices

ASSUMPTION: These challenges are based on the nature of performance marketing in B2B SaaS companies and the specific requirements mentioned in the job listing.


๐Ÿ“ˆ Similar Roles Comparison

This Senior Performance Marketer role at Sprinto differs from similar positions in:

  • Its focus on B2B SaaS specifically in the information security compliance space
  • The scale of ad spend management ($100K+ monthly)
  • The specific focus on North American markets despite being a remote role
  • The requirement to balance technical security product marketing with performance metrics

ASSUMPTION: This comparison is based on standard industry patterns for performance marketing roles in the B2B SaaS sector.


๐Ÿ“ Sample Projects

In this role, you might work on projects such as:

  • Developing a multi-channel lead generation campaign targeting InfoSec decision-makers at mid-market companies
  • Optimizing the conversion funnel from ad click to trial signup, reducing CPA by 20%
  • Creating audience segmentation strategies for remarketing to prospects at different stages of awareness
  • Implementing and analyzing A/B tests on landing pages to improve conversion rates
  • Establishing cross-channel attribution models to better understand the customer journey

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities in B2B SaaS performance marketing.


โ“ Key Questions to Ask During Interview

  1. What are the current key performance indicators for marketing campaigns, and how might these evolve over the next year?
  2. How does Sprinto's sales cycle typically unfold, and how is marketing performance measured throughout that cycle?
  3. What are the biggest challenges Sprinto faces in acquiring customers in the North American market?
  4. How does the marketing team collaborate with product and sales teams to refine messaging and targeting?
  5. What marketing experiments have yielded the most interesting insights for Sprinto recently?
  6. How does Sprinto's performance marketing strategy differ across various geographic markets?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Update your resume to highlight relevant performance marketing experience, particularly in B2B SaaS environments
  2. Prepare a portfolio of campaign results showcasing your experience managing large ad budgets ($100K+ monthly)
  3. Include specific metrics from past campaigns: improvements in CPA, ROAS, conversion rates, etc.
  4. Ensure your LinkedIn profile reflects your experience with the key platforms mentioned (Google, Meta, LinkedIn)
  5. Research Sprinto's product, market positioning, and recent news to understand their competitive landscape
  6. When applying, use keywords from the job description in your resume and cover letter to optimize for ATS systems
  7. Prepare to discuss specific examples of how you've optimized campaigns for B2B audiences in the past