Senior Paid Search Manager

🚀 Job Overview

As a Senior Paid Search Manager at Envato, you will lead the global paid search strategy to drive customer acquisition and brand visibility. You'll be responsible for developing, implementing, and optimizing complex paid search campaigns across multiple platforms, with a focus on maximizing ROI and delivering measurable business growth for this global B Corp that empowers creative professionals worldwide.

ASSUMPTION: The role is positioned as a leadership position within the marketing team based on the "Senior" title and the description of collaborating with cross-functional teams and advising senior leaders.

📋 Key Responsibilities

• ✅ Develop and implement global paid search strategies aligned with marketing goals
• ✅ Conduct research to identify high-performing opportunities for ad campaigns
• ✅ Create compelling ad copy and landing pages to boost conversions
• ✅ Manage and optimize campaigns across platforms like Google Ads and Microsoft Advertising
• ✅ Implement bid strategies, budget plans, and targeting to maximize ROI
• ✅ Analyze performance metrics (e.g., clicks, CPA) to refine campaigns
• ✅ Test and optimize ad copy, landing pages, and bidding strategies for better results
• ✅ Collaborate with teams across media, creative, and analytics for campaign execution
• ✅ Work with SEO teams to align paid search with broader search strategies
• ✅ Stay updated on new trends and technologies in paid search advertising

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Computer Science, Marketing, Business)

Experience: 5+ years of experience running impactful search acquisition campaigns

Skills:

• Strong expertise in Google Ads, Microsoft Advertising, and related platforms
• Proficiency in data analysis tools like Google Analytics and Google Data Studio
• Proven ability to manage large budgets
• Experience with A/B testing and campaign optimization techniques
• Excellent prioritization skills across multiple projects
• Strong communication skills with experience advising senior leaders
• Strategic, data-driven decision making

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Full remote work flexibility
• Equipment provided (MacBook Pro or HP)
• Home office setup contribution and monthly allowance
• 20 weeks paid primary carer leave (with superannuation for 12 months)
• 6 weeks paid secondary carers leave
• Annual allowance for team connections
• Learning and development budget
• Free Envato Elements subscription
• Holistic wellbeing assistance program
• "Work from anywhere" benefit allowing 3 months work from another country

Industry Comparison: This benefits package appears to be above industry average for Australian/NZ tech companies, particularly regarding parental leave and remote work flexibility.

ASSUMPTION: The comprehensive benefits package suggests competitive compensation, likely in the upper range for Senior Marketing positions in Australia/NZ tech companies.

🔍 Company Context

Industry Position: Envato is a B Corp certified global digital marketplace for creative assets and services, connecting creative professionals with clients worldwide.

Company Size: Not specified, but described as "global and rapidly scaling"

Company Stage: Established growth company with global reach

ASSUMPTION: Based on Envato's description as a global platform for creative professionals with a B Corp certification, it appears to be a well-established company with solid market position rather than an early-stage startup.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Not explicitly stated, but likely reports to a Director or Head of Marketing

Team Size/Composition: Not specified, but mentions collaboration with cross-functional teams

Growth Opportunities: Potential advancement to Director-level roles in digital marketing or paid media

ASSUMPTION: This appears to be a senior individual contributor role with significant strategic responsibility and potential leadership aspects. The mention of advising senior leaders suggests visibility to executives and opportunities for advancement.

🌍 Location & Work Environment

Office Type: Fully remote

Geographic Context: Must be based in Australia or New Zealand, although there's flexibility to work from anywhere for up to 3 months

Work Schedule: Flexible - "full flexibility for you to manage work and life as you need - outcomes are what's important"

Regional Considerations: Australian/NZ employment standards apply; the company emphasizes work-life balance and has removed standard hours from contracts

ASSUMPTION: The emphasis on flexibility suggests an asynchronous work culture where employees can set their own hours, though some collaboration with global teams may require occasional meetings outside standard hours.

💼 Interview & Application Insights

Typical Process: Initial screening, technical/skills assessment focused on paid search knowledge, panel interviews with marketing stakeholders

Key Assessment Areas: PPC campaign management expertise, strategic thinking, data analysis skills, cross-functional collaboration abilities

Application Tips: Highlight measurable results from past campaigns, demonstrate knowledge of latest paid search trends, emphasize experience with both Google and Microsoft advertising platforms

ATS Keywords: paid search, Google Ads, Microsoft Advertising, SEM, PPC, ROI optimization, campaign management, A/B testing, data analysis, Google Analytics, conversion optimization

ASSUMPTION: These insights are based on industry standards for senior marketing roles, particularly in digital advertising at global companies.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Advertising (Bing Ads)
• Google Analytics
• Google Data Studio
• A/B testing platforms
• Bid management tools
• Performance tracking and analytics platforms

ASSUMPTION: Additional tools like SEMrush, Ahrefs, SpyFu, or other competitive analysis tools may be used but aren't explicitly mentioned. The role likely also involves working with marketing automation, CRM systems, and data visualization tools common in digital marketing.

👔 Cultural Fit Considerations

Company Values: Inclusivity, diversity, flexibility, work-life balance, social responsibility (B Corp certified), community-building, creativity

Work Style: Autonomous, outcome-focused, collaborative across teams, innovative

Self-Assessment Questions:

• Do I thrive in a remote work environment where I'm trusted to deliver results without close supervision?
• Am I passionate about supporting creative professionals?
• Do I value work-life balance and flexibility?
• Am I comfortable advising senior leaders on strategy and budgets?
• Do I align with B Corp values of using business as a force for good?

ASSUMPTION: The emphasis on flexibility, outcomes over hours, and B Corp values suggests a progressive company culture that values work-life integration and social responsibility.

⚠️ Potential Challenges

• Managing global campaigns across different markets and potentially time zones
• Balancing strategic oversight with hands-on campaign optimization
• Coordinating with cross-functional teams in a remote environment
• Staying ahead of rapidly changing paid search platforms and technologies
• Optimizing campaigns for creative professionals/marketplaces, which may have different dynamics than other industries

ASSUMPTION: These challenges are inferred from the job responsibilities and the global, remote nature of the company. The actual challenges may vary depending on team structure and specific business goals.

📈 Similar Roles Comparison

This Senior Paid Search Manager role differs from similar roles in several ways:

• Unlike agency PPC roles, this is an in-house position focused solely on Envato's products
• Compared to general Digital Marketing Managers, this role specializes deeply in paid search rather than broader marketing channels
• Unlike junior PPC specialists, this role has significant strategic input and likely budget authority
• The role has both technical execution and strategic advisory components, whereas some organizations separate these functions
• The B Corp and creative marketplace context may differ from similar roles in more traditional industries

ASSUMPTION: This comparison is based on standard industry patterns for paid search and digital marketing roles.

📝 Sample Projects

• Developing a comprehensive global paid search strategy that aligns with Envato's product launches and growth goals
• Conducting keyword research to identify high-intent search terms for creative professionals seeking digital assets
• Creating and testing multiple ad copy variations to improve clickthrough rates for Envato Elements subscriptions
• Implementing automated bidding strategies to optimize campaign performance across different geographic markets
• Building performance dashboards that clearly communicate ROI and other key metrics to stakeholders
• Collaborating with the creative team to develop landing pages optimized for conversion from search traffic

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and Envato's business model as a creative marketplace.

❓ Key Questions to Ask During Interview

• How does Envato measure success for paid search campaigns, and what are the key performance indicators for this role?
• What are the biggest challenges the paid search team is currently facing?
• How does the paid search strategy vary across different global markets?
• Can you tell me more about how the marketing team collaborates in a remote environment?
• What opportunities are there to test and implement emerging paid search technologies or approaches?
• How does Envato's B Corp status influence marketing strategies and decision-making?

ASSUMPTION: These questions are suggested based on the role type and company information provided, and may need adaptation for specific interviews.