๐น Job Title: Senior Online Marketing Associate
๐น Company: ShopBack
๐น Location: Jakarta, Jakarta, Indonesia
๐น Job Type: Full-time
๐น Category: ๐ Digital Marketing
As a Senior Online Marketing Associate at ShopBack, you will be a key member of the Regional Online Marketing team responsible for designing and implementing digital media strategies across multiple markets in Asia-Pacific. Your focus will be on driving growth in customer acquisition, retention, and brand awareness through various online marketing channels. You'll collaborate closely with local teams to ensure marketing initiatives are effectively localized while maintaining alignment with regional goals.
ASSUMPTION: Based on the job description's mention of "regional" and "local teams," this role likely involves cross-market coordination within ShopBack's 12 markets in the Asia-Pacific region, with Jakarta as the base location.
Education: Bachelor's degree in marketing, business, or equivalent experience
Experience: 3+ years of hands-on experience in online paid media for APP and Web products
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: Based on the seniority level and Jakarta location, this role likely offers competitive compensation relative to the Indonesian digital marketing industry, though exact figures are not provided. The "Work-From-Anywhere" benefit suggests some flexibility in work arrangements.
Industry Position: ShopBack is described as the leading shopping, rewards, and payments platform in Asia-Pacific, connecting 45 million shoppers with 20,000+ partners across 12 markets.
Company Size: Large regional player processing over 500,000 transactions daily
Company Stage: Established growth company founded in 2014, now in expansion phase
ASSUMPTION: Based on transaction volume and market presence, ShopBack appears to be a well-established company in growth phase rather than an early-stage startup, though exact employee count is not provided.
Career Level: Senior
Reporting Structure: Likely reports to a Regional Online Marketing Manager or Director
Team Size/Composition: Not specified, but appears to be part of a regional team coordinating with local marketing teams
Growth Opportunities: The listing mentions "Career progression paths and opportunities to take on greater challenges"
ASSUMPTION: Based on the senior designation and regional collaboration mentioned, this role likely has significant autonomy while serving as a bridge between regional strategy and local implementation. The reporting structure is inferred from typical organizational hierarchies.
Office Type: Hybrid/flexible with "Work-From-Anywhere benefit" mentioned
Geographic Context: Jakarta is Indonesia's capital and largest city, a major business hub in Southeast Asia with a growing digital economy
Work Schedule: Not specified, likely standard full-time hours
Regional Considerations: The role requires collaboration across multiple Asian markets, suggesting sensitivity to time zones and cultural differences will be important
ASSUMPTION: While the office is based in Jakarta, the "Work-From-Anywhere benefit" suggests flexibility in work location. The cross-regional nature of the role may require occasional non-standard working hours to accommodate meetings across different time zones.
Typical Process: For senior marketing roles in tech companies, expect 3-5 interview stages including initial screening, marketing expertise assessment, analytical skills evaluation, and cultural fit assessment
Key Assessment Areas: Marketing channel expertise, analytical capabilities, results from previous campaigns, cross-functional collaboration skills, and alignment with ShopBack's values (Grit, Hunger, Speed, Impact, Growth)
Application Tips: Highlight quantifiable marketing achievements, demonstrate experience with the specific channels mentioned, and showcase analytical problem-solving abilities
ATS Keywords: Meta Ads, Google Ads, TikTok Ads, network campaigns, digital acquisition, growth marketing, Google Analytics, App marketing, Branch.io, Appsflyer, growth hacking
ASSUMPTION: These insights are based on industry standards for similar digital marketing roles and the specific platforms mentioned in the job description.
ASSUMPTION: Beyond the explicitly mentioned tools, proficiency with spreadsheets, data visualization tools, and marketing project management systems would be standard expectations for this level of role but are not specifically stated in the listing.
Company Values: The listing explicitly mentions ShopBack's DNA as Grit, Hunger, Speed, Impact, and Growth
Work Style: Fast-paced, results-oriented, collaborative across markets, emphasis on data-driven decision making and continuous improvement
Self-Assessment: Potential applicants should consider:
ASSUMPTION: These challenges are inferred from the cross-market nature of the role and company values described in the listing, not explicit statements about difficulties.
This role differs from standard Senior Digital Marketing roles in several ways:
ASSUMPTION: This comparison is based on standard digital marketing role structures in e-commerce and technology companies.
ASSUMPTION: These projects are illustrative examples based on the responsibilities described and represent typical work for this type of role.
ASSUMPTION: These questions are suggested based on the job description and may need to be tailored to specific interview contexts.
โ ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
For ATS optimization, ensure your application includes key terms like: performance marketing, paid media, Meta Ads, Google Ads, TikTok Ads, app marketing, growth hacking, analytics, and cross-market experience.