Senior Online Marketing Associate

🚀 Job Overview

As a Senior Online Marketing Associate at ShopBack, you will be a key member of the Regional Online Marketing team responsible for designing and implementing digital media strategies across multiple markets in Asia-Pacific. Your focus will be on driving growth in customer acquisition, retention, and brand awareness through various online marketing channels. You'll collaborate closely with local teams to ensure marketing initiatives are effectively localized while maintaining alignment with regional goals.

ASSUMPTION: Based on the job description's mention of "regional" and "local teams," this role likely involves cross-market coordination within ShopBack's 12 markets in the Asia-Pacific region, with Jakarta as the base location.

📋 Key Responsibilities

• ✅ Manage performance of multiple online marketing channels including Meta Ads, Google Ads, TikTok Ads, and network campaigns
• ✅ Collaborate with local marketing teams to develop and implement localized strategies, campaign planning, and creative development
• ✅ Analyze paid media campaigns and product data to derive actionable insights for optimization
• ✅ Plan and execute budgets to maximize marketing effectiveness across channels
• ✅ Identify new marketing opportunities through continuous testing and growth hacking approaches

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or equivalent experience

Experience: 3+ years of hands-on experience in online paid media for APP and Web products

Skills:

• Proven track record of driving growth with marketing efficiency
• Proficiency in managing Meta Ads, Google Ads, TikTok Ads, and network campaigns
• Experience with marketing tools including Google Analytics, Google Search Console, and Branch.io/Appsflyer
• Strong analytical skills with a data-driven mindset
• Growth hacking mentality and holistic view of marketing strategy
• Excellent communication and stakeholder management abilities
• Self-starter with independent problem-solving capabilities
• SEO experience (preferred but not required)

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Competitive performance-based compensation
• Career progression opportunities
• Work-From-Anywhere benefit
• Collaborative and feedback-oriented culture

Industry Comparison: Not specified

ASSUMPTION: Based on the seniority level and Jakarta location, this role likely offers competitive compensation relative to the Indonesian digital marketing industry, though exact figures are not provided. The "Work-From-Anywhere" benefit suggests some flexibility in work arrangements.

🔍 Company Context

Industry Position: ShopBack is described as the leading shopping, rewards, and payments platform in Asia-Pacific, connecting 45 million shoppers with 20,000+ partners across 12 markets.

Company Size: Large regional player processing over 500,000 transactions daily

Company Stage: Established growth company founded in 2014, now in expansion phase

ASSUMPTION: Based on transaction volume and market presence, ShopBack appears to be a well-established company in growth phase rather than an early-stage startup, though exact employee count is not provided.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Likely reports to a Regional Online Marketing Manager or Director

Team Size/Composition: Not specified, but appears to be part of a regional team coordinating with local marketing teams

Growth Opportunities: The listing mentions "Career progression paths and opportunities to take on greater challenges"

ASSUMPTION: Based on the senior designation and regional collaboration mentioned, this role likely has significant autonomy while serving as a bridge between regional strategy and local implementation. The reporting structure is inferred from typical organizational hierarchies.

🌍 Location & Work Environment

Office Type: Hybrid/flexible with "Work-From-Anywhere benefit" mentioned

Geographic Context: Jakarta is Indonesia's capital and largest city, a major business hub in Southeast Asia with a growing digital economy

Work Schedule: Not specified, likely standard full-time hours

Regional Considerations: The role requires collaboration across multiple Asian markets, suggesting sensitivity to time zones and cultural differences will be important

ASSUMPTION: While the office is based in Jakarta, the "Work-From-Anywhere benefit" suggests flexibility in work location. The cross-regional nature of the role may require occasional non-standard working hours to accommodate meetings across different time zones.

💼 Interview & Application Insights

Typical Process: For senior marketing roles in tech companies, expect 3-5 interview stages including initial screening, marketing expertise assessment, analytical skills evaluation, and cultural fit assessment

Key Assessment Areas: Marketing channel expertise, analytical capabilities, results from previous campaigns, cross-functional collaboration skills, and alignment with ShopBack's values (Grit, Hunger, Speed, Impact, Growth)

Application Tips: Highlight quantifiable marketing achievements, demonstrate experience with the specific channels mentioned, and showcase analytical problem-solving abilities

ATS Keywords: Meta Ads, Google Ads, TikTok Ads, network campaigns, digital acquisition, growth marketing, Google Analytics, App marketing, Branch.io, Appsflyer, growth hacking

ASSUMPTION: These insights are based on industry standards for similar digital marketing roles and the specific platforms mentioned in the job description.

🛠️ Tools & Technologies

• Advertising Platforms: Meta Ads, Google Ads, TikTok Ads
• Analytics Tools: Google Analytics, Google Search Console
• Attribution Platforms: Branch.io, Appsflyer
• Likely familiarity with marketing automation, CRM systems, and digital analytics dashboards

ASSUMPTION: Beyond the explicitly mentioned tools, proficiency with spreadsheets, data visualization tools, and marketing project management systems would be standard expectations for this level of role but are not specifically stated in the listing.

👔 Cultural Fit Considerations

Company Values: The listing explicitly mentions ShopBack's DNA as Grit, Hunger, Speed, Impact, and Growth

Work Style: Fast-paced, results-oriented, collaborative across markets, emphasis on data-driven decision making and continuous improvement

Self-Assessment: Potential applicants should consider:

• Are you comfortable working in a fast-paced environment with emphasis on speed and impact?
• Do you thrive in cross-cultural, multi-market collaborations?
• Are you naturally curious and analytical, constantly seeking optimization opportunities?
• Do you have the self-motivation to work independently while coordinating with various stakeholders?

⚠️ Potential Challenges

• Managing marketing initiatives across multiple markets may require navigating different cultural contexts and consumer behaviors
• Balancing regional strategy with local market needs could present coordination challenges
• The emphasis on "Speed" as a company value suggests a fast-paced environment that may require rapid adaptation
• Performance-based expectations suggest accountability for measurable marketing results

ASSUMPTION: These challenges are inferred from the cross-market nature of the role and company values described in the listing, not explicit statements about difficulties.

📈 Similar Roles Comparison

This role differs from standard Senior Digital Marketing roles in several ways:

• Regional Scope: Unlike purely local marketing roles, this position coordinates across multiple markets
• Channel Focus: Specifically emphasizes paid social and app marketing rather than broader digital marketing
• Growth Orientation: More focused on acquisition and growth metrics than brand-building alone
• App & Web: Requires experience with both app and web marketing, whereas some roles specialize in just one

ASSUMPTION: This comparison is based on standard digital marketing role structures in e-commerce and technology companies.

📝 Sample Projects

• Developing and executing a cross-channel user acquisition strategy to increase app installs across multiple markets
• Optimizing Meta Ads campaigns to improve conversion rates while maintaining or reducing cost per acquisition
• Conducting A/B testing of different creative approaches on TikTok to identify most effective messaging for target demographics
• Creating attribution models to accurately measure the impact of various marketing channels on user acquisition and retention
• Implementing localized campaign strategies for specific markets while maintaining alignment with regional objectives

ASSUMPTION: These projects are illustrative examples based on the responsibilities described and represent typical work for this type of role.

❓ Key Questions to Ask During Interview

1. How does ShopBack balance regional marketing strategies with local market customization?
2. What metrics are most important for evaluating success in this role?
3. How does the marketing team collaborate with product and technology teams to optimize the user journey?
4. What are the biggest current challenges in ShopBack's online marketing efforts?
5. How does ShopBack's "Work-From-Anywhere" policy function in practice, especially for roles requiring cross-market collaboration?
6. What opportunities exist for career progression from this role within ShopBack?

ASSUMPTION: These questions are suggested based on the job description and may need to be tailored to specific interview contexts.