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Senior Online Marketing Associate

ShopBack
Full-time
On-site
Ho Chi Minh City, Hα»“ ChΓ­ Minh, Vietnam
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Online Marketing Associate

πŸ”Ή Company: ShopBack

πŸ”Ή Location: Ho Chi Minh City, Hα»“ ChΓ­ Minh, Vietnam

πŸ”Ή Job Type: Not provided

πŸ”Ή Category: 🌐 Digital Marketing

πŸ“Œ Essential Job Details

πŸš€ Job Overview

As a Senior Online Marketing Associate at ShopBack, you will be part of the Regional Online Marketing team, responsible for designing and implementing online media strategies to drive acquisition, retention, and branding growth. You'll collaborate closely with local teams and regional stakeholders across multiple markets to ensure seamless coordination and execution of marketing initiatives. This role is ideal for an experienced, self-motivated online marketer with a data-driven approach and growth hacking mindset.

ASSUMPTION: Based on the job description, this appears to be a full-time role given the scope of responsibilities and required experience, though the job type wasn't explicitly stated in the original listing.

πŸ“‹ Key Responsibilities

  • βœ… Manage and be responsible for the performance of all relevant online marketing channels including Meta Ads, Google Ads, TikTok Ads, and network campaigns
  • βœ… Collaborate with local marketing teams to deliver localized strategy: campaign and media planning, and creative development
  • βœ… Analyze online paid media campaigns and product data to derive actionable insights for optimization purposes
  • βœ… Handle budget planning and execution aimed at maximizing marketing effectiveness
  • βœ… Implement growth hacking through constant testing to discover new marketing opportunities

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or relevant experience

Experience: 3+ years of hands-on experience in online paid media for APP and Web products

Skills:

  • Proven track record of driving significant growth with marketing efficiency
  • Proficiency in managing campaigns across Meta Ads, Google Ads, TikTok Ads, and network campaigns
  • Proficiency in marketing tools including Google Analytics, Google Search Console, and Branch.io/Appsflyer
  • Excellent analytical skills with a data-driven mindset
  • Growth hacking mentality and holistic view of marketing strategy
  • Good communication skills and stakeholder management
  • Ability to work across multiple markets and cultures
  • Self-starter with ability to work independently
  • SEO experience (considered a plus)

πŸ’° Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Career progression paths and opportunities
  • Competitive compensation based on performance
  • Work-From-Anywhere benefit
  • Candid, open, and collaborative culture

Industry Comparison: Not specified

ASSUMPTION: Digital marketing roles in Vietnam typically offer competitive compensation relative to the local market. For a senior position with 3+ years of experience at a rapidly growing company like ShopBack, the compensation is likely above the average market rate for similar roles in Ho Chi Minh City.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry Position: ShopBack is the leading shopping, rewards, and payments platform in Asia-Pacific with 45 million shoppers across 12 markets. The company has recently expanded into the European market.

Company Size: Large regional operation with significant user base (45 million shoppers) and partner network (20,000+ partners)

Company Stage: Established growth company founded in 2014, now expanding internationally

ASSUMPTION: Based on the description of handling 500,000+ daily transactions and operating across 12 markets with recent European expansion, ShopBack appears to be in a significant growth phase with substantial operational scale.

πŸ“Š Role Analysis

Career Level: Senior

Reporting Structure: Not specified, likely within the Regional Online Marketing team structure

Team Size/Composition: Not specified

Growth Opportunities: The listing mentions career progression paths and opportunities to take on greater challenges

ASSUMPTION: As part of the Regional Online Marketing team with responsibilities spanning multiple markets, this role likely involves collaboration with both regional leadership and local marketing teams. The senior designation suggests potential team leadership responsibilities or specialized expertise.

🌍 Location & Work Environment

Office Type: Flexible with a Work-From-Anywhere benefit mentioned

Geographic Context: Ho Chi Minh City is Vietnam's largest city and a significant business hub in Southeast Asia with a growing tech and e-commerce scene

Work Schedule: Not specified

Regional Considerations: This role involves working across multiple Asian markets and cultures, requiring cultural sensitivity and adaptability

ASSUMPTION: Given the mention of Work-From-Anywhere benefits and the regional nature of the role, it appears the company offers flexible working arrangements while being based in Ho Chi Minh City.

πŸ’Ό Interview & Application Insights

Typical Process: Digital marketing roles typically involve assessment of technical marketing knowledge, analytical capabilities, and past campaign performance metrics

Key Assessment Areas:

  • Demonstrated experience with specified ad platforms (Meta, Google, TikTok)
  • Analytical abilities and data interpretation skills
  • Evidence of successful growth initiatives and marketing efficiency
  • Cross-cultural communication abilities
  • Problem-solving and independent work capabilities

Application Tips:

  • Quantify past campaign results and ROI achievements
  • Highlight experience across multiple digital marketing channels
  • Demonstrate data analysis capabilities with concrete examples
  • Showcase experience working across different markets if applicable

ATS Keywords: digital marketing, paid media, Meta Ads, Google Ads, TikTok Ads, marketing analytics, growth hacking, campaign optimization, budget management, e-commerce marketing, App marketing, user acquisition

ASSUMPTION: These insights are based on industry standards for similar digital marketing roles and the specific requirements mentioned in the job description.

πŸ› οΈ Tools & Technologies

  • Advertising Platforms: Meta Ads, Google Ads, TikTok Ads, network campaigns
  • Analytics Tools: Google Analytics, Google Search Console
  • Mobile Measurement Platforms: Branch.io, Appsflyer
  • SEO tools (beneficial)
ASSUMPTION: Given the nature of the role, proficiency with campaign management dashboards, data visualization tools, and potentially CRM systems would also be valuable, though not explicitly mentioned.

πŸ‘” Cultural Fit Considerations

Company Values: The company explicitly outlines their "ShopBackers' DNA" as:

  • Grit - Tackling challenges head-on, working together to solve problems
  • Hunger - Valuing hard work and relentless drive
  • Speed - Moving fast with a bias for action to deliver maximum impact
  • Impact - Focus on results and best possible outcomes
  • Growth - Embracing a growth mindset, constantly learning and improving

Work Style: Fast-paced, results-oriented, collaborative across markets, entrepreneurial with a "startup spirit"

Self-Assessment:

  • Do you thrive in a fast-moving environment with entrepreneurial characteristics?
  • Are you comfortable working across various markets and cultures?
  • Do you have a strong drive for results and continuous improvement?
  • Can you work independently while still collaborating effectively with stakeholders?

⚠️ Potential Challenges

  • Managing campaigns across multiple markets may require adapting to different cultural contexts and consumer behaviors
  • The emphasis on "speed" and "hunger" in company values suggests a fast-paced environment with potentially high performance expectations
  • Balancing regional strategy with local market needs requires strong stakeholder management skills
  • The growth-stage company environment may involve evolving priorities and processes
ASSUMPTION: These potential challenges are inferred from the company description, values, and the regional nature of the role. Actual challenges may vary based on specific team dynamics and company circumstances.

πŸ“ˆ Similar Roles Comparison

This Senior Online Marketing Associate role differs from standard digital marketing positions in several ways:

  • Regional scope spanning multiple Asian markets, unlike country-specific marketing roles
  • Focus on both app and web marketing, requiring versatility across platforms
  • Emphasis on growth hacking and testing suggests more entrepreneurial approach than maintenance-focused marketing roles
  • The position combines performance marketing (acquisition) with retention and branding initiatives, requiring broad marketing expertise
ASSUMPTION: This comparison is based on standard industry patterns for digital marketing roles and the specific regional elements mentioned in the job description.

πŸ“ Sample Projects

  • Developing and executing a cross-channel user acquisition strategy spanning Meta, Google, and TikTok to grow the app user base in specific markets
  • Analyzing campaign performance data to optimize budget allocation across channels and markets based on ROI
  • Collaborating with local teams to create market-specific creative assets that align with regional campaign objectives
  • Conducting A/B testing of different ad formats, targeting parameters, and messaging to identify growth opportunities
  • Building a performance dashboard to track key marketing metrics across all digital channels and markets
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common activities for similar digital marketing roles.

❓ Key Questions to Ask During Interview

  • How does the Regional Online Marketing team collaborate with local market teams to ensure strategies are effectively adapted for different cultural contexts?
  • What are ShopBack's key growth markets currently, and how might that impact marketing priorities for this role?
  • How does ShopBack measure marketing success across different channels and markets? What KPIs are prioritized?
  • Can you share examples of successful growth hacking initiatives the team has implemented recently?
  • How has the recent expansion into the European market affected the company's marketing approach or organization?
  • What opportunities exist for career progression within the marketing organization at ShopBack?
ASSUMPTION: These questions are suggested based on the role description and may need adaptation for specific interviews.

πŸ“Œ Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

πŸ“Œ Next Steps for Applicants

  • Tailor your resume to highlight relevant paid media experience across specified platforms (Meta, Google, TikTok)
  • Quantify past marketing achievements with metrics showing growth and efficiency
  • Prepare a portfolio of previous campaign examples if possible
  • Research ShopBack's services, markets, and recent company news to demonstrate interest
  • Highlight any cross-cultural or regional marketing experience in Southeast Asia
  • Include relevant keywords from the job description in your application to optimize for ATS screening
  • Connect with current ShopBack employees on LinkedIn to gain additional insights about the company culture
  • Prepare to discuss specific growth hacking strategies you've implemented in previous roles
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