Senior-Marketing Specialist

🚀 Job Overview

This Senior Marketing Specialist role is a leadership position responsible for driving brand growth and customer engagement for Blend in the Saudi market. The position entails strategic oversight of marketing campaigns, content development, brand positioning, and digital initiatives. This is a critical role that will shape the company's market presence and lead a team of marketing professionals to enhance brand awareness and customer acquisition.

ASSUMPTION: The company name appears to be "Blend" based on references in the responsibilities section, although the listing is posted by Talent 360, which is likely a recruiting firm. The role focuses on B2B marketing in the technology/SaaS sector with a specific focus on Food & Beverage industry applications.

📋 Key Responsibilities

Strategic Leadership:

• ✅ Develop and execute a marketing strategy aligned with Blend's growth goals
• ✅ Track key marketing metrics, analyze campaign performance, and refine strategies for maximum ROI
• ✅ Oversee the marketing budget, ensuring resources are allocated efficiently

Digital Marketing & Content Management:

• ✅ Lead digital marketing efforts, including paid and organic campaigns, social media, content marketing, and email outreach
• ✅ Define and implement a content strategy to boost SEO and establish thought leadership
• ✅ Optimize performance-driven campaigns to enhance brand awareness and customer acquisition

Team & Brand Management:

• ✅ Manage and mentor a team of marketers, designers, and content creators to ensure brand consistency and high-quality output
• ✅ Develop compelling marketing materials in both Arabic and English to communicate Blend's value effectively

External Relations:

• ✅ Oversee Blend's participation in industry events and networking opportunities
• ✅ Manage PR and media relations, including press releases, partnerships, and influencer collaborations

🎯 Required Qualifications

Education: Not specified

Experience: 4-6 years of marketing experience, with a strong focus on B2B SaaS or Tech

Nationality: Saudi Nationality only

Industry Knowledge: Food & Beverage experience preferred

Skills:

• Proven experience in marketing tools and CRM systems
• Track record in marketing to Saudi businesses and understanding of local market trends
• Expertise in digital marketing, content strategy, and performance-driven campaigns
• Strong leadership and team management skills
• Exceptional communication skills in both Arabic and English (written and verbal)
• Hands-on experience with SEO, social media marketing, email campaigns, and marketing analytics tools
• Project management abilities
• Creative mindset with attention to detail and brand consistency

ASSUMPTION: While no specific education requirement is mentioned, positions at this level typically require at least a bachelor's degree in Marketing, Business, Communications, or a related field. The job appears to be a senior role that requires significant professional experience rather than emphasizing educational credentials.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: Senior marketing roles in Saudi Arabia, especially those requiring bilingual skills and specialized industry experience, typically offer competitive compensation packages. For a role of this seniority in the tech/SaaS sector in Saudi Arabia, salary ranges would typically be above-average compared to general marketing positions, reflecting the leadership responsibilities and specialized experience required.

🔍 Company Context

Industry Position: Not explicitly stated

Company Size: Not specified

Company Stage: Not specified

ASSUMPTION: Based on the job description, Blend appears to be a B2B SaaS or technology company with specific focus on the Food & Beverage industry in Saudi Arabia. The requirement for developing marketing materials in both Arabic and English suggests the company is either local with international aspirations or an international company with a significant Saudi market presence. The scale of marketing activities described suggests a growth-stage company looking to expand its market presence.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Not specified

Team Size/Composition: The role involves managing a team of marketers, designers, and content creators

Growth Opportunities: Not specified

ASSUMPTION: This appears to be a senior leadership role that likely reports to a Marketing Director, CMO, or possibly directly to the CEO depending on the organization's size. The responsibility for managing a marketing team and overseeing the entire marketing function suggests this is a key leadership position with potential growth paths toward executive marketing roles. The breadth of responsibilities indicates this is a role with significant autonomy and strategic input.

🌍 Location & Work Environment

Office Type: Not specified

Geographic Context: Role is based in Saudi Arabia with a focus on the Saudi market

Work Schedule: Not specified

Regional Considerations: The requirement for Saudi nationality indicates this is a position reserved for Saudi citizens as part of the country's Saudization efforts

ASSUMPTION: Given the leadership nature of the role and the requirement for Saudi nationality, this is likely an in-office position based in one of Saudi Arabia's major commercial centers (Riyadh, Jeddah, or Eastern Province). The mention of industry events and networking suggests regular in-person interactions are expected. Understanding of Saudi business culture and regional marketing practices would be essential for success.

💼 Interview & Application Insights

Typical Process: For senior marketing roles in Saudi Arabia, expect multiple interview rounds including initial screening, technical marketing assessment, team interaction, and leadership evaluation

Key Assessment Areas: Strategic thinking, marketing expertise, leadership capabilities, bilingual communication skills, understanding of the Saudi market, technical marketing knowledge, and cultural fit

Application Tips: Highlight specific experience with B2B marketing in tech/SaaS environments, emphasize any Food & Beverage industry experience, showcase quantifiable marketing achievements, and demonstrate proficiency in both Arabic and English

ATS Keywords: B2B marketing, SaaS marketing, digital marketing strategy, content marketing, marketing leadership, team management, bilingual (Arabic/English), CRM, SEO, Saudi market, Food & Beverage industry, campaign analytics, marketing ROI, budget management, brand development

ASSUMPTION: These insights are based on standard practices for senior marketing roles in Saudi Arabia and may vary depending on the specific company's recruitment processes.

🛠️ Tools & Technologies

The job description mentions experience with:

• Marketing Tools and CRM systems
• Google Analytics and other marketing analytics tools
• SEO tools
• Social media marketing platforms
• Email marketing systems

ASSUMPTION: While not explicitly mentioned, proficiency with the following tools would likely be expected for a senior marketing specialist in a B2B tech environment: HubSpot or Salesforce, Google Ads, social media management platforms (Hootsuite, Buffer, etc.), content management systems, marketing automation tools, data visualization tools, project management software, and design collaboration tools.

👔 Cultural Fit Considerations

Company Values: Not explicitly stated

Work Style: The role suggests a leadership-oriented, strategic, and results-driven environment with a focus on creativity and attention to detail

Self-Assessment:

• Are you comfortable leading and mentoring a diverse team of creative professionals?
• Can you balance strategic thinking with hands-on execution of marketing initiatives?
• Are you fluent in both Arabic and English business communication?
• Do you thrive in environments where you need to track metrics and demonstrate ROI?
• Are you familiar with the Saudi business culture and market dynamics?

ASSUMPTION: Based on the responsibilities outlined, the company likely values innovation, growth mindset, results orientation, and cultural awareness. The emphasis on both strategy and execution suggests a dynamic environment where leadership must be balanced with practical marketing implementation.

⚠️ Potential Challenges

• The role requires balancing strategic leadership with hands-on execution across multiple marketing disciplines
• Managing a diverse team of specialized professionals (marketers, designers, content creators) demands versatile leadership skills
• Developing content in both Arabic and English requires strong bilingual capabilities
• The position involves multiple responsibility areas (digital marketing, content, events, PR, budget management) which may create competing priorities
• The focus on metrics and ROI suggests performance expectations will be closely monitored

ASSUMPTION: These challenges are inferred from the comprehensive nature of responsibilities listed and represent potential considerations rather than confirmed difficulties. The actual challenges may vary depending on the company's specific circumstances and support systems.

📈 Similar Roles Comparison

This Senior Marketing Specialist role appears more expansive than typical specialist positions, incorporating aspects of:

• Marketing Manager: Team leadership and budget management responsibilities
• Digital Marketing Director: Strategic oversight of digital channels and campaigns
• Content Strategist: Content development and thought leadership components
• Brand Manager: Focus on brand positioning and consistency

The role is distinguished by its combination of team leadership, strategic planning, and hands-on marketing execution, with a specific focus on the Saudi market and B2B technology/Food & Beverage sectors.

ASSUMPTION: This comparison is based on standard industry role definitions and may differ from specific company hierarchies or job frameworks.

📝 Sample Projects

• Developing a quarterly integrated marketing plan aligned with Blend's business objectives for the Saudi market
• Creating and implementing a content marketing strategy to establish thought leadership in the Food & Beverage tech sector
• Planning and executing Blend's presence at major industry trade shows and events in Saudi Arabia
• Designing and launching targeted digital campaigns to reach key B2B decision-makers in the Food & Beverage industry
• Building a marketing analytics dashboard to track ROI across multiple channels and optimize resource allocation
• Developing bilingual marketing collateral that effectively communicates Blend's value proposition to the Saudi market

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and represent typical initiatives for a senior marketing role in this context.

❓ Key Questions to Ask During Interview

1. What are Blend's current growth priorities in the Saudi market, and how is marketing expected to support these objectives?
2. How is the marketing team currently structured, and what opportunities exist for developing team capabilities?
3. What marketing initiatives have been most successful for Blend so far, and which areas present the greatest opportunities for improvement?
4. How does Blend measure marketing success, and what specific KPIs would I be responsible for improving?
5. What are the biggest challenges Blend faces in the Saudi Food & Beverage tech market, and how does marketing help address these?
6. What resources and budget allocations are available to support the marketing strategy?

ASSUMPTION: These questions are suggested based on the role description and may need adaptation based on specific company circumstances or interview context.