🔹 Job Title: Senior Marketing Manager
🔹 Company: Curbee
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
Curbee is seeking a Senior Marketing Manager to drive their brand growth and lead marketing initiatives for their mobile service technology platform (M.A.R.S.) in the automotive industry. This key leadership role reports directly to the CEO and will own all aspects of marketing including brand development, demand generation, customer engagement, and sales enablement. The ideal candidate will be instrumental in scaling Curbee's presence in the automotive service sector while preparing to build and lead a marketing team.
ASSUMPTION: The job category is "Marketing" based on the role title and responsibilities, though it wasn't explicitly stated in the original listing. The role appears to be a department leadership position given the reporting structure to the CEO and the expectation to build a team.
Social Media & Brand Growth:
Demand Generation & Growth Marketing:
Customer Communications & Engagement:
Sales Enablement & Partner Marketing:
Analytics & Optimization:
Education: Not specified
Experience: 5-10 years of marketing experience, including 5+ years in B2B marketing with team leadership experience
Skills:
Bonus Skills: Experience in the automotive industry, especially with dealership operations
ASSUMPTION: While no specific education requirements were mentioned, this senior-level role typically requires at least a bachelor's degree in Marketing, Business, Communications or related field based on industry standards.
Salary Range: Not specified
Benefits: Equity ownership, unlimited PTO, comprehensive health insurance benefits
Industry Comparison: Senior Marketing Manager roles in Los Angeles typically range from $110,000-$160,000 depending on experience and industry specialization
ASSUMPTION: The salary estimate is based on typical compensation for similar senior marketing positions in Los Angeles tech startups. The actual compensation may vary based on the company's funding stage and specific candidate experience.
Industry Position: Curbee is positioned as the "fastest-growing mobile service technology provider" in the automotive sector, offering a platform called M.A.R.S. (Mobile and Remote Service) that enables dealerships to provide mobile service solutions.
Company Size: Early to mid-stage startup with a growing team
Company Stage: Growth-stage startup with established technology and dealer partnerships
ASSUMPTION: Company size is inferred from the startup language, the requirement to build a marketing team, and the reporting structure directly to the CEO, suggesting a smaller but growing organization. The growth stage is evident from references to being the "fastest-growing" and having existing dealer partnerships.
Career Level: Senior leadership position
Reporting Structure: Reports directly to the CEO
Team Size/Composition: Currently responsible for all marketing functions with expectation to build a team
Growth Opportunities: Potential pathway to CMO/VP of Marketing as the company scales
ASSUMPTION: The growth path is inferred from the senior nature of the role, direct reporting to CEO, and the expectation to build a team, suggesting this role could expand in scope and title as the company grows.
Office Type: Hybrid (approximately 2 days per week in office)
Geographic Context: Los Angeles is a major tech and automotive hub with a high concentration of dealerships and automotive businesses
Work Schedule: Standard full-time with flexible arrangements indicated by unlimited PTO policy
Regional Considerations: Los Angeles offers access to major automotive industry events and potential partnerships while having a high cost of living
ASSUMPTION: The work schedule flexibility is inferred from the company's "work hard, play hard" mentality and unlimited PTO policy, suggesting a results-oriented culture rather than strict hour tracking.
Typical Process: For senior marketing roles at tech startups, expect 3-5 rounds including initial screening, marketing strategy discussion, portfolio review, team culture fit, and final executive interview
Key Assessment Areas: Marketing strategy development, creative thinking, analytical capabilities, leadership potential, and cultural alignment with a "scrappy, curious, resourceful" team
Application Tips: Highlight quantifiable B2B marketing achievements, demonstrate experience with both strategic planning and hands-on execution, and showcase examples of thought leadership content
ATS Keywords: B2B marketing, LinkedIn strategy, ABM, demand generation, sales enablement, marketing automation, HubSpot, analytics, automotive industry
ASSUMPTION: These insights are based on industry standards for similar roles at growth-stage tech startups and the specific emphasis on both strategic and hands-on capabilities mentioned in the job description.
HubSpot (or equivalent CRM), LinkedIn Ads, Google Ads, marketing automation platforms, analytics tools, content creation platforms, email marketing systems, SEO tools, social media management platforms
ASSUMPTION: While HubSpot is specifically mentioned, the other tools represent standard marketing technology stack components for B2B marketing roles based on the responsibilities outlined.
Company Values: "Work hard, play hard" mentality, curiosity, resourcefulness, ownership, collaboration, and innovation
Work Style: Fast-paced, entrepreneurial environment with frequent in-person connections and market visits
Self-Assessment: Potential candidates should consider:
ASSUMPTION: The cultural elements are inferred from descriptive language in the job posting about the team being "scrappy, curious, resourceful" and having a "work hard, play hard" mentality, as well as references to connecting in person often and learning in market with dealer partners.
This role encompasses multiple marketing disciplines (social, content, demand gen, sales enablement, analytics) which may require extensive breadth of expertise. The expectation to build a team while personally executing suggests high workload until additional resources are secured. The hybrid work arrangement requires commuting to Los Angeles office twice weekly, which can be significant depending on residence location. Working directly with the CEO in a startup environment typically means high visibility and pressure to deliver results quickly.
ASSUMPTION: These potential challenges are inferred from the broad scope of responsibilities, the reporting structure, and the nature of marketing leadership roles in growing startups where resources may be limited initially.
Unlike traditional Senior Marketing Manager roles that might focus on specific channels or campaigns, this position functions more as a hybrid Marketing Director/CMO with both strategic and tactical responsibilities. Compared to corporate marketing roles, this position offers broader autonomy and ownership but likely with fewer established processes and resources. The role differs from pure demand generation positions by including brand building, partner enablement, and team development responsibilities.
ASSUMPTION: This comparison is based on standard industry patterns for marketing leadership roles in growth-stage B2B technology startups versus established organizations.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical initiatives that would align with the company's growth objectives.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation based on specific interview context and previous conversations.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.