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Senior Marketing Manager

Resi Design LTD
Full-time
On-site
London, City of, United Kingdom
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Senior Marketing Manager

๐Ÿ”น Company: Resi Design LTD

๐Ÿ”น Location: London, City of, United Kingdom

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As the Senior Marketing Manager at Resi Design LTD, you'll play a pivotal role in growing the UK's largest residential architecture platform. Reporting to the VP of Marketing, you'll develop and implement multi-channel marketing strategies across CRM, word-of-mouth programs, press, and communications. This hands-on position is ideal for a strategic, organized marketer who thrives in a fast-paced environment and is passionate about transforming the design and construction industry for homeowners.

ASSUMPTION: Based on the job title and responsibilities, this appears to be a mid-to-senior level management position that will have significant input on marketing strategy while also being responsible for execution.


๐Ÿ“‹ Key Responsibilities

  • โœ… Build and refine CRM strategies to improve lead nurturing, customer retention, and engagement
  • โœ… Develop and execute targeted marketing campaigns with continuous performance tracking and iteration
  • โœ… Own and innovate referral and word-of-mouth marketing programs
  • โœ… Coordinate press releases, media outreach, and thought leadership strategy
  • โœ… Manage relationships with journalists and ensure consistent brand messaging
  • โœ… Develop and maintain project management processes for marketing initiatives
  • โœ… Collaborate with Sales, Design, Product, and Operations teams to align marketing with company goals
  • โœ… Manage external agencies and freelancers as needed
  • โœ… Mentor junior team members to nurture their growth and development

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: Marketing experience across multiple disciplines including CRM, community-building, and media relations

Skills:

  • Strategic thinking with hands-on execution capability
  • Ability to manage multiple projects simultaneously
  • Process development and optimization
  • Cross-functional collaboration
  • Data analysis and metrics-driven decision making
  • Team mentorship and leadership
  • Strong communication skills
  • Adaptability and willingness to test new approaches

ASSUMPTION: While specific years of experience aren't mentioned, the seniority of the role and breadth of responsibilities suggest this position requires significant previous marketing experience, likely 5+ years with demonstrable results in similar areas.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Hybrid working (3 days in Oval HQ, 2 days remote)
  • Learning & development budget
  • Generous holiday allowance
  • Enhanced parental leave
  • Health & wellbeing perks
  • Team events and office perks (including snacks)

Industry Comparison: Not specified

ASSUMPTION: For a Senior Marketing Manager role in London, compensation typically ranges between ยฃ55,000-ยฃ75,000 annually, varying based on experience and specific industry expertise. The benefits package appears competitive for the London tech/design sector.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Resi Design LTD is the UK's largest residential architecture platform, using technology to transform the design and construction industry for homeowners.

Company Size: Not specified

Company Stage: Growth stage

ASSUMPTION: Based on their description as the "UK's largest residential architecture platform" and their mission to "bring peace-of-mind to millions of stressed renovators," Resi appears to be in a growth stage with significant market presence and ambitious scaling plans.


๐Ÿ“Š Role Analysis

Career Level: Senior

Reporting Structure: Reports to VP of Marketing

Team Size/Composition: Will manage junior team members and external contractors

Growth Opportunities: Potential to shape marketing strategy and processes at a growing company, with opportunities for advancement as the company expands

ASSUMPTION: This role appears to be a key leadership position within the marketing team, with significant autonomy and responsibility. The focus on mentoring junior team members suggests team management experience will be valuable.


๐ŸŒ Location & Work Environment

Office Type: Hybrid (3 days in office, 2 days remote)

Geographic Context: London is a major global hub for design, architecture, and technology with a competitive job market and high cost of living.

Work Schedule: Standard full-time hours with flexible working arrangements

Regional Considerations: London offers excellent public transportation, though commuting times can be significant depending on residence location relative to the Oval office.

ASSUMPTION: The hybrid work policy is clearly stated. The description of a "fast-paced environment" and reference to "scrappy" approaches suggests a dynamic, potentially startup-like culture despite the company's established market position.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For senior marketing roles, expect multiple rounds including initial screening, panel interviews with marketing leadership, cross-functional stakeholders, and possibly a presentation or case study demonstrating strategic thinking and execution capabilities.

Key Assessment Areas: Strategic marketing expertise, ability to balance high-level thinking with tactical execution, team leadership, adaptability, results orientation, and cultural fit with Resi's collaborative environment.

Application Tips: Highlight concrete examples of building marketing processes, metrics-driven campaigns, cross-functional collaboration, and mentorship experience. Emphasize both strategic vision and willingness to execute hands-on.

ATS Keywords: CRM strategy, lead nurturing, word-of-mouth marketing, press relations, campaign management, process optimization, cross-functional collaboration, mentorship, data analysis, KPIs, marketing automation.

ASSUMPTION: These insights are based on standard industry practices for senior marketing roles and specific emphasis areas mentioned in the job description.


๐Ÿ› ๏ธ Tools & Technologies

While specific tools aren't mentioned, this role likely requires proficiency with:

  • CRM platforms (e.g., HubSpot, Salesforce)
  • Marketing automation tools
  • Project management software
  • Analytics platforms
  • Email marketing systems
  • Content management systems

ASSUMPTION: These tools represent industry-standard technologies typically used in similar marketing roles and align with the CRM, campaign management, and analytics responsibilities described.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Innovation, collaboration, growth-mindset, customer-centricity, and work-life balance

Work Style: Fast-paced, collaborative, creative, results-driven, and resourceful ("scrappy")

Self-Assessment: Consider whether you thrive in environments that:

  • Balance strategic thinking with hands-on execution
  • Require comfort with ambiguity and multiple simultaneous priorities
  • Value innovative approaches and continuous testing/learning
  • Emphasize cross-functional collaboration
  • Celebrate both process excellence and creative problem-solving

ASSUMPTION: These cultural elements are inferred from phrases like "scrappiest ways possible," "you'll try anything to bring growth," references to collaboration, and the explicit mention of a "collaborative, transparent, and diverse culture" in the employer statement.


โš ๏ธ Potential Challenges

Based on the job description, potential challenges in this role may include:

  • Balancing multiple marketing channels and initiatives simultaneously
  • Building processes while also delivering immediate results
  • Working across diverse stakeholder groups with potentially competing priorities
  • Finding the right balance between innovative "scrappy" approaches and sustainable, scalable processes
  • Managing the expectations of a growing company with "huge ambitions"

ASSUMPTION: These challenges are inferred from the job requirements and company context, not explicitly stated issues. They represent common tensions in similar roles at growth-stage companies.


๐Ÿ“ˆ Similar Roles Comparison

Compared to similar marketing roles:

  • Marketing Director: This role has similar responsibilities but typically includes higher-level strategy setting and larger team management
  • Marketing Operations Manager: More focused on process and systems than this broader role
  • Growth Marketing Manager: Similarly varied but often more acquisition-focused than this role's balanced approach to acquisition and retention
  • Channel Marketing Manager: More specialized in specific channels versus this role's multi-channel remit

ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and the specific responsibilities outlined in the job description.


๐Ÿ“ Sample Projects

Based on the listed responsibilities, projects in this role might include:

  • Developing an automated email nurture sequence for new leads that improves conversion rates
  • Creating and launching a customer referral program with incentives and tracking
  • Coordinating a thought leadership campaign featuring the company's architectural expertise
  • Designing a comprehensive marketing calendar that aligns cross-functional teams
  • Building a performance dashboard to track and optimize marketing KPIs
  • Establishing standardized marketing processes and documentation

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities for senior marketing managers in similar industries.


โ“ Key Questions to Ask During Interview

  1. What are the most immediate marketing priorities for the first 3-6 months in this role?
  2. How does marketing success align with and support broader business objectives at Resi?
  3. What marketing channels have shown the most promise so far, and which areas need the most development?
  4. How would you describe the working relationship between marketing and other departments like sales, product, and design?
  5. What resources (team, budget, tools) are currently allocated to marketing, and are there plans to expand these?
  6. How does Resi's approach to "scrappy" marketing manifest in day-to-day operations?

ASSUMPTION: These questions are suggested based on the role type and company description, and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Tailor your resume to highlight relevant marketing experience across the diverse areas mentioned (CRM, word-of-mouth, press relations), using keywords identified above to optimize for ATS systems.
  2. Prepare a portfolio of marketing campaigns and processes you've developed, with clear metrics demonstrating impact.
  3. Research Resi Design thoroughly, including their platform, services, target audience, and recent news or press coverage.
  4. Connect with current employees on LinkedIn to gain additional insights about company culture and marketing approach.
  5. Prepare specific examples that demonstrate your ability to balance strategic thinking with hands-on execution.
  6. Develop thoughtful questions that show your understanding of architectural marketing and tech-enabled service businesses.