Senior Marketing Manager (f/m/d) 80-100%

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📌 Core Information

🔹 Job Title: Senior Marketing Manager (f/m/d) 80-100%

🔹 Company: Sunrise GmbH

🔹 Location: Zürich, Zürich, Switzerland

🔹 Job Type: On-site

🔹 Category: Telecommunications

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading strategic and hands-on marketing initiatives
• Combining analytical thinking with creativity
• Driving subscriber growth through compelling brand stories
• Working collaboratively in a dynamic environment

ASSUMPTION: The role requires a senior level of experience in marketing with a focus on strategic initiatives and measurable outcomes.

📋 Key Responsibilities

✅ Drive Growth & Engagement: Develop and execute marketing campaigns to attract and retain subscribers.

✅ Collaborate & Partner: Work with TV and media partners, hockey clubs, leagues, and agencies.

✅ Measure & Improve: Define KPIs, analyze results, and optimize strategies.

✅ Shape the Brand: Ensure consistent and compelling brand messaging across all channels.

✅ Tailor Marketing for Each Channel: Adapt messaging for digital, social media, paid, and organic marketing.

✅ Strategic Leadership: Develop and guide marketing roadmaps for smooth execution across teams.

✅ Influence & Inspire: Build strong relationships with key stakeholders.

✅ Lead with Vision: Empower teams and drive forward-thinking decisions.

ASSUMPTION: Responsibilities include a balance of strategy development and hands-on involvement to lead various marketing campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).

Experience: Over 10 years in brand management, marketing, and campaign execution.

Required Skills:

• Strong leadership skills in cross-functional and indirect team environments
• Excellent communication & presentation skills (German & English required)
• A data-driven mindset for strategy and success measurement

Preferred Skills:

• Experience with C-level stakeholder engagement
• Familiarity with sports media, especially ice hockey

ASSUMPTION: The role demands both strong technical marketing skills and a deep understanding of stakeholder management and sports marketing.

💰 Compensation & Benefits

Salary Range: Not specified, industry competitive.

Benefits:

• Above-average social benefits
• Attractive product advantages from Sunrise's range
• The new "FlexWork" working model

Working Hours: 40 hours per week, possibly with some flexibility given the seniority of the position.

ASSUMPTION: The compensation package is likely tailored to attract talent by including lucrative benefits and career growth opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications - providing leading telecommunications services in Switzerland.

Company Size: 1,001-5,000 employees, allowing for both personal impact and growth opportunities.

Founded: 2021, with a strong existing brand and market presence.

Company Description:

• Provides Internet, mobile connectivity, telephony, and entertainment services
• Operates under multiple brands including Sunrise, YOL, yallo, swype, and Lebara
• Leader in high-speed Internet and innovative services like 5G IoT

Company Specialties:

• Telecommunications
• 5G and IoT innovation
• Digital and entertainment solutions

Company Website: https://www.sunrise.ch/en/corporate-communications/home

ASSUMPTION: Sunrise is positioned as a major player in the Swiss telecom market, with robust services and innovative technologies.

📊 Role Analysis

Career Level: Senior-level position suitable for experienced professionals in marketing.

Reporting Structure: Likely reports to the Chief Marketing Officer or a similar senior executive.

Work Arrangement: On-site, promoting teamwork and collaboration with internal and external partners.

Growth Opportunities:

• Opportunity to lead high-impact marketing strategies
• Engage with innovative digital marketing techniques
• Potential career advancement in a leading telecommunications company

ASSUMPTION: The role offers exceptional leadership experience with the potential for professional growth.

🌍 Location & Work Environment

Office Type: High-energy and collaborative, encouraging dynamic work settings.

Office Location(s): Zürich, Switzerland

Geographic Context:

• Zürich is a major economic center with rich cultural offerings
• Strong connectivity and infrastructure in the region
• Proximity to the headquarters allows for broader opportunities within the company

Work Schedule: Standard working hours with potential flexibility based on project needs.

ASSUMPTION: The work environment emphasizes collaboration, located in a hub conducive to professional networking and personal life balance.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone screening with HR
• In-person or panel interviews
• Assessment of technical and leadership skills

Key Assessment Areas:

• Leadership capability
• Analytical and strategic thinking
• Communication and presentation skills

Application Tips:

• Highlight experience with marketing campaigns
• Showcase leadership in cross-functional teams
• Demonstrate understanding of the sports media landscape

ATS Keywords: Branding, Marketing Leadership, Campaign Management, KPIs, Strategic Planning

ASSUMPTION: The interview process is thorough with a focus on both technical expertise and personal fit within the company's culture.

🛠️ Tools & Technologies

• Marketing Automation Software
• Analytics Tools (e.g., Google Analytics)
• Project Management Software (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in advanced marketing tools and technologies to drive data-informed decision-making.

👔 Cultural Fit Considerations

Company Values:

• Innovation and forward-thinking
• Diversity and inclusion
• Commitment to customer satisfaction

Work Style:

• Collaborative and team-oriented
• Agile and adaptable
• Focus on results and innovation

Self-Assessment Questions:

• Am I passionate about driving successful brand stories?
• Can I effectively lead cross-functional teams?
• Do I thrive in dynamic and fast-paced work environments?

ASSUMPTION: The company culture is dynamic, focusing on innovation and collaboration, aligning with strategic marketing goals.

⚠️ Potential Challenges

• Navigating a fast-paced and competitive industry
• Aligning marketing strategies with rapidly changing market dynamics
• Balancing creativity with data-driven decisions
• Managing diverse stakeholder expectations

ASSUMPTION: The challenges are typical of those faced by senior marketers in leading telecom industries, focusing on strategy and execution balance.

📈 Similar Roles Comparison

• Senior Brand Manager in other telecom companies
• Strategic Marketing Director for sports brands
• Marketing Lead for digital consumer products

ASSUMPTION: Similar roles share the commonality of leading marketing initiatives, with nuances based on industry and target audiences.

📝 Sample Projects

• Developing a comprehensive multi-channel marketing campaign
• Enhancing brand visibility through strategic partnerships
• Utilizing data analytics to optimize marketing efforts

ASSUMPTION: Samples are indicative of the nature and scope of strategic marketing projects a Senior Manager might lead at Sunrise.

❓ Key Questions to Ask During Interview

• What are the immediate challenges facing Sunrise in the marketing domain?
• How does Sunrise measure the success of marketing campaigns?
• What is the expected integration of technology in marketing strategies?
• Can you describe the team structure and collaboration practices?
• What does career growth look like within the marketing team?

ASSUMPTION: These questions aim to provide insights into the role’s expectations and the company’s strategic positioning in marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare for potential phone interviews with HR
• Be ready to showcase your portfolio of marketing campaigns
• Gather references from past employers

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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