🔹 Job Title: Senior Marketing Manager
🔹 Company: 3Degrees
🔹 Location: Portland, Maine, United States (with options for San Francisco, CA; Portland, OR; New York, NY; or remote within US)
🔹 Job Type: Full-time
🔹 Category: Marketing
At 3Degrees, a mission-driven Certified B Corp dedicated to accelerating the transition to a clean energy future, the Senior Marketing Manager serves as a strategic "product manager" for specific business units and industry sectors. This role provides additional leadership on the Marketing team, helping to drive efficient execution of the Go-To-Market Plan while informing a wide range of marketing activities from strategy to execution. Reporting to the Associate Marketing Director, this position plays a crucial role in supporting 3Degrees' commercial and environmental markets strategic initiatives.
✅ Serve as lead "Product Manager" and strategic partner for key business units and industries
✅ Develop deep subject matter expertise in key products/services, including new product development and market insights
✅ Inform and implement digital marketing activation plans (PPC, SEO, social media, content syndication)
✅ Contribute to Go-To-Market plan development and execution (persona development, segmentation, positioning, messaging)
✅ Develop thought leadership strategy and content (blogs, webinars, position papers, panels)
✅ Create and execute integrated marketing campaigns for client announcements (case studies, webinars, press releases)
✅ Develop effective sales collateral (decks, one-pagers) to support business development
✅ Research and recommend key events and sponsorships aligned with GTM objectives
✅ Lead event execution with team support
✅ Navigate attribution models and marketing performance data to report key results to business leaders
Education: Not specified
Experience: Minimum of 6 years of B2B marketing planning and execution, including progression of responsibility
Skills:
Preferred:
Salary Range: $89,000-$121,000 (US-based)
Benefits: Medical, dental, vision, 401k, flexible paid time off, and more
Additional: Potential eligibility for discretionary bonus programs based on personal, department, and company goals
Industry Comparison: This compensation range aligns with market rates for senior marketing positions in the renewable energy and sustainability sector, particularly for B Corps and mission-driven organizations.
ASSUMPTION: The industry comparison is based on standard salary ranges for similar roles in the sustainability and renewable energy sectors, though exact comparisons may vary by specific location and company size.
Industry Position: 3Degrees is a Certified B Corp focused on climate action and clean energy transition, positioning itself as a mission-driven organization in the sustainability and renewable energy space.
Company Size: Not specified
Company Stage: Established organization with multiple office locations across the US
ASSUMPTION: Based on the multiple office locations and established role structures, 3Degrees appears to be a well-established company rather than an early-stage startup, though exact size isn't specified in the listing.
Career Level: Senior
Reporting Structure: Reports to the Associate Marketing Director
Team Size/Composition: Not specified
Growth Opportunities: Clear progression path outlined through 30-day, 90-day, 6-month, and 1-year success metrics, suggesting opportunities for advancement as expertise and responsibilities grow
Office Type: Voluntary flexible hybrid work style preferred, with remote options available for exceptional candidates within the US
Geographic Context: Primary location in Portland, ME with options for San Francisco, CA; Portland, OR; or New York, NY
Work Schedule: Full-time, exempt position
Regional Considerations: Periodic travel may be required for team collaboration, training, or company events
Typical Process: Based on industry standards, likely includes initial screening, assessment of marketing portfolio/writing samples, interviews with marketing team and cross-functional stakeholders, and evaluation of subject matter expertise
Key Assessment Areas: Strategic marketing thinking, B2B content creation skills, project management capabilities, digital marketing expertise, collaboration abilities, passion for sustainability
Application Tips:
ATS Keywords: B2B marketing, integrated marketing campaigns, Salesforce, Pardot, Google Analytics, WordPress, SEMrush, content strategy, thought leadership, sustainability, climate action, digital marketing, product marketing, go-to-market strategy
ASSUMPTION: These insights are based on standard B2B marketing recruitment practices rather than company-specific processes, which weren't detailed in the original listing.
Salesforce, Pardot, Google Analytics, WordPress, SEMrush, CMS tools, digital marketing platforms (PPC, SEO, social media, content syndication)
Company Values: Mission-driven, committed to bold/swift/equitable climate action, values camaraderie and in-person connection while offering flexibility, emphasizes diversity and inclusion
Work Style: Collaborative, cross-functional, self-motivated, detail-oriented, strategic yet hands-on
Self-Assessment:
The role requires expertise across multiple marketing disciplines (digital, content, events, sales enablement) while serving as a product manager for specific business units. This breadth demands versatility and effective prioritization. The position also necessitates balancing strategic input with tactical execution, requiring comfort with both high-level planning and hands-on implementation. Additionally, working across multiple business units likely requires managing diverse stakeholder needs and expectations.
ASSUMPTION: These challenges are inferred from the wide scope of responsibilities outlined in the job description and represent potential considerations rather than confirmed difficulties.
This Senior Marketing Manager role differs from standard marketing manager positions by emphasizing the "product manager" aspect for specific business units, requiring deeper subject matter expertise in clean energy solutions. Unlike pure product marketing roles, it spans a broader range of marketing activities from digital to events. Compared to traditional B2B marketing roles, this position has a stronger emphasis on sustainability expertise and mission alignment. The role combines elements of product marketing, content strategy, and digital marketing that might be separated in larger organizations.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and the specific emphasis placed on certain aspects in this job description.
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description.
ASSUMPTION: These questions are suggested based on the role description and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Tailor your resume to highlight relevant B2B marketing experience, emphasizing integrated campaign management, content creation, and digital marketing expertise.
2. Optimize your application by incorporating key terms like "B2B marketing," "product marketing," "Go-To-Market strategy," "digital marketing," "content strategy," and "Salesforce" to pass ATS screening.
3. Prepare a portfolio of writing samples and campaign examples that demonstrate your ability to create compelling B2B content across formats.
4. Research 3Degrees thoroughly, paying special attention to their climate action initiatives, services, and recent announcements to demonstrate authentic interest in their mission.
5. Connect your experience to the success metrics outlined for 30-day, 90-day, 6-month, and 1-year milestones to show your understanding of expectations.
6. Highlight collaborative experiences working with sales and product teams to emphasize your ability to be an effective cross-functional partner.