🔹 Job Title: Senior Marketing Manager - Brand and Events
🔹 Company: SmartRecruiters Inc
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
The Senior Marketing Manager for Brand and Events at SmartRecruiters is responsible for creating and executing immersive brand experiences through live events, virtual engagements, and brand activations. This strategic role brings the SmartRecruiters brand to life at every touchpoint, driving demand, customer engagement, and brand affinity through cohesive, memorable experiences. The position requires a blend of creative storytelling, strategic planning, and meticulous execution to elevate the company's presence in the recruitment software industry.
ASSUMPTION: Based on the responsibilities and performance metrics, this appears to be a senior-level position rather than a mid-level role, despite the job title in the description having some inconsistency (listed as "Brand Events and Marketing Engagement Manager" in the body text but "Senior Marketing Manager - Brand and Events" in the title).
Experiential Marketing & Brand Activations
✅ Own end-to-end strategy and execution of brand experiences at industry events, conferences, and owned experiences
✅ Design and execute immersive brand activations including trade show booths, live demos, and interactive installations
✅ Develop experiential marketing strategies that create strong emotional connections with customers, prospects, and industry influencers
Live & Virtual Event Execution
✅ Plan, manage, and execute corporate marketing events, industry sponsorships, executive summits, and virtual webinars
✅ Collaborate with content, PR, and social media teams to amplify event moments across owned and earned channels
✅ Work cross-functionally with Sales and Growth Marketing to align events with pipeline goals and revenue-generating opportunities
Customer & Audience Engagement
✅ Partner with Customer Marketing & Advocacy to feature customer voices in event experiences
✅ Develop creative networking opportunities, VIP experiences, and community-building moments at events
✅ Ensure thought leadership and innovations are featured in all experiential marketing activations
Creative Storytelling & Brand Experience Design
✅ Align all experiences with SmartRecruiters' messaging and positioning
✅ Collaborate with design and content teams to develop branded materials and interactive storytelling elements
✅ Support executive and customer engagement strategies within events
Measurement & Optimization
✅ Define and track key experiential marketing metrics
✅ Use data-driven insights to optimize experiential strategies
✅ Work with Sales and Marketing Ops to connect event engagement to pipeline acceleration
Education: Not specified
Experience: Not specified in years, but the seniority level suggests significant prior experience in marketing and events
Skills: Not explicitly listed, but implied skills include event management, brand strategy, experiential marketing, cross-functional collaboration, data analysis, and marketing performance measurement
ASSUMPTION: Based on the comprehensive responsibilities and performance expectations, this role likely requires 5+ years of experience in marketing with specific expertise in event planning and brand activation. The absence of explicit qualifications suggests the company may be prioritizing demonstrated abilities over formal credentials.
Salary Range: Not specified
Benefits: The company mentions "competitive salaries and generous equity" as well as being "taken care of," but specific benefits aren't detailed
Industry Comparison: Not specified
ASSUMPTION: As a well-funded tech company with global operations, SmartRecruiters likely offers compensation at or above market rates for similar senior marketing positions. The mention of "generous equity" suggests the company provides stock options or RSUs as part of the compensation package, which is common for technology companies.
Industry Position: SmartRecruiters is described as "a global leader in enterprise recruitment software" offering a cloud-based Hiring Success platform to help companies attract, select, and hire talent
Company Size: The company states that 4,000 companies worldwide use their platform, including major brands like Bosch, LinkedIn, Skechers, and Visa
Company Stage: Described as "well-funded," suggesting a growth-stage company with secure financial backing
ASSUMPTION: While specific employee count isn't mentioned, the global reach, enterprise customer base, and well-funded status suggest SmartRecruiters is a mid-to-large sized technology company, likely in a strong growth phase rather than an early startup.
Career Level: Senior management level
Reporting Structure: Not specified, but likely reports to a Marketing Director or VP
Team Size/Composition: Not specified
Growth Opportunities: The company states they "believe in promotion from within, so high performance can lead to upward mobility"
ASSUMPTION: This appears to be a high-visibility role responsible for the company's public-facing brand presence. Given the cross-functional nature of the position, it likely operates with some degree of autonomy while coordinating with multiple departments including sales, content, PR, and customer advocacy teams.
Office Type: The listing describes SmartRecruiters as offering a "remote-friendly work environment"
Geographic Context: Position is based in the United States, but specific city/state is not mentioned
Work Schedule: Not specified
Regional Considerations: The position appears to be nationwide within the US, suggesting flexibility on location
ASSUMPTION: Given the "remote-friendly" description and lack of specific location requirements beyond "United States," this position likely allows for remote work with potential travel requirements for overseeing live events and brand activations.
Typical Process: For senior marketing positions at technology companies, candidates can typically expect multiple rounds of interviews, including initial screening, panel interviews with marketing team members, conversations with cross-functional stakeholders, and possibly a presentation of past work or a strategic case study
Key Assessment Areas: Event management expertise, brand activation experience, strategic thinking, creative execution, cross-functional collaboration skills, and results measurement
Application Tips: Highlight quantifiable achievements in event management, brand building, lead generation, and audience engagement; showcase examples of successful events or experiential marketing campaigns
ATS Keywords: Experiential marketing, brand activation, event management, customer engagement, pipeline generation, marketing ROI, trade shows, webinars, executive summits, brand experiences, event strategy, virtual events, hybrid events
ASSUMPTION: These insights are based on industry standards for similar roles and companies rather than explicitly stated processes from SmartRecruiters.
While specific tools aren't mentioned, professionals in this role typically use:
ASSUMPTION: These tools represent industry standards for marketing and event management and aren't explicitly mentioned in the job listing.
Company Values: The listing describes SmartRecruiters as "values-driven" and "global-minded" with a "collaborative, diverse, and remote-friendly work environment" that "welcomes and respects all"
Work Style: Cross-functional collaboration is emphasized throughout the listing, suggesting a highly collaborative environment
Self-Assessment: Candidates should consider whether they thrive in:
ASSUMPTION: The emphasis on collaboration, diversity, and global mindset suggests a progressive company culture that values inclusivity and teamwork.
Some considerations for candidates include:
ASSUMPTION: These challenges are inferred from the nature of the role and typical demands of senior marketing positions with event responsibilities, not explicitly stated concerns.
This role combines elements of several specialized marketing positions:
ASSUMPTION: This comparison is based on standard industry roles and typical responsibilities rather than SmartRecruiters' specific organizational structure.
Based on the listed responsibilities, someone in this role might:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities for this type of role.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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