🔹 Job Title: Senior Marketing Manager - Brand and Events
🔹 Company: SmartRecruiters Inc
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
As the Brand Events and Marketing Engagement Manager at SmartRecruiters, you'll be responsible for creating immersive brand experiences across live events, virtual engagements, and brand activations. This strategic role brings the SmartRecruiters brand to life through cohesive and unforgettable experiences that drive demand, customer engagement, and brand affinity. You'll be the key architect of the company's experiential marketing strategy, ensuring a standout presence in the recruitment software industry.
ASSUMPTION: Based on the comprehensive description and the title involving "Senior Marketing Manager" despite the body referring to "Brand Events and Marketing Engagement Manager," I've assumed this is a senior-level marketing position focused on brand experience and events. The job type is assumed to be full-time based on the scope of responsibilities, and the category is assumed to be Marketing based on the role description.
Experiential Marketing & Brand Activations
✅ Own end-to-end strategy and execution of brand experiences at key industry events, conferences, and owned experiences
✅ Design and execute immersive brand activations, from trade show booths to interactive installations
✅ Develop experiential marketing strategies that create emotional connections with audiences
Live & Virtual Event Execution
✅ Plan, manage, and execute corporate marketing events, industry sponsorships, executive summits, and virtual webinars
✅ Collaborate with content, PR, and social media teams to amplify event moments
✅ Work cross-functionally with Sales and Growth Marketing to align events with pipeline goals
Customer & Audience Engagement
✅ Partner with Customer Marketing & Advocacy to feature customer voices in events
✅ Develop creative networking opportunities and VIP experiences
✅ Ensure thought leadership and innovations are highlighted in all activations
Creative Storytelling & Experience Design
✅ Ensure alignment of all experiences with SmartRecruiters' messaging and positioning
✅ Work with design and content teams to develop branded materials and immersive experiences
✅ Support executive and customer engagement strategies within events
Measurement & ROI Optimization
✅ Define and track key experiential marketing metrics
✅ Use data-driven insights to optimize strategies and improve performance
✅ Ensure event-driven engagements translate into measurable business impact
Education: Not specified
Experience: Not explicitly stated in years, but implied senior-level experience in marketing, events, and brand activation
Skills: Experiential marketing, event management, brand storytelling, cross-functional collaboration, data analysis, strategic planning, creative direction
ASSUMPTION: The job listing doesn't explicitly state education or experience requirements. Based on the senior level of the role and the comprehensive responsibilities, I've assumed relevant marketing experience is required, particularly in events and brand activation. The skills listed are derived from the responsibilities and success metrics mentioned.
Salary Range: Not specified
Benefits: Competitive salaries, generous equity, collaborative work environment, remote-friendly, promotion opportunities
Industry Comparison: Not specified
ASSUMPTION: The benefits are taken directly from the company description portion of the listing. No specific salary range is provided, so I cannot make assumptions about numerical compensation without data.
Industry Position: Global leader in enterprise recruitment software offering a cloud-based Hiring Success platform
Company Size: Well-funded with 4,000 companies worldwide using their platform, including major brands like Bosch, LinkedIn, Skechers, and Visa
Company Stage: Established, growth-stage technology company with a global presence
ASSUMPTION: The company size and stage are inferred from the description mentioning "well-funded" and having 4,000 companies as clients, suggesting an established but still growing organization.
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Cross-functional collaboration with content, PR, social media, sales, marketing ops, and customer advocacy teams
Growth Opportunities: The company mentions "promotion from within" and that "high performance can lead to upward mobility"
ASSUMPTION: The reporting structure is not specified in the listing. Team composition is inferred from the mentioned cross-functional collaborations.
Office Type: Remote-friendly
Geographic Context: United States-based position with likely flexibility in location
Work Schedule: Not specified
Regional Considerations: Position may require travel to events and conferences throughout the US and possibly internationally
ASSUMPTION: The work environment details are based on the company's description of being "remote-friendly." Travel requirements are assumed based on the event-focused nature of the role, though not explicitly stated.
Typical Process: Initial screening, portfolio review, marketing strategy discussion, panel interviews with cross-functional teams
Key Assessment Areas: Strategic thinking, creative execution, event management experience, ability to measure and demonstrate ROI, brand storytelling capability
Application Tips: Highlight specific examples of successful events or brand activations, quantify results where possible, demonstrate both creative and analytical abilities
ATS Keywords: experiential marketing, brand activation, event management, marketing ROI, brand storytelling, customer engagement, lead generation, pipeline acceleration
ASSUMPTION: These insights are based on industry standards for senior marketing roles with an event and brand focus, as the specific interview process is not detailed in the listing.
Event management platforms, CRM systems, marketing automation tools, analytics and ROI measurement tools, project management software, content management systems, social media platforms
ASSUMPTION: These tools represent industry-standard technologies typically used in marketing and event management roles but aren't specifically mentioned in the job listing.
Company Values: Values-driven, global-minded, inclusive, collaborative, promotes from within
Work Style: Collaborative, diverse, remote-friendly environment that welcomes and respects all
Self-Assessment: Are you both creative and data-driven? Can you balance strategic vision with hands-on execution? Do you thrive in collaborative environments while owning your projects?
ASSUMPTION: The company values and work style are taken directly from the company description. The self-assessment questions are inferred based on the job responsibilities and company culture.
The role requires balancing creative vision with data-driven results and ROI metrics. You'll need to manage multiple event types (virtual, in-person, hybrid) simultaneously while coordinating across multiple departments. Meeting ambitious goals like increasing event attendance by 25% and improving lead conversion rates by 30% could be demanding in competitive markets.
ASSUMPTION: These challenges are inferred from the comprehensive responsibilities and specific KPIs mentioned in the success metrics section.
This role combines aspects of Event Marketing Manager, Brand Experience Director, and Field Marketing Manager positions. Unlike pure event managers who focus solely on logistics, this role requires strategic brand integration and ROI measurement. Compared to general marketing managers, this position has a stronger focus on experiential marketing and in-person/virtual events rather than digital campaigns or content strategy.
ASSUMPTION: This comparison is based on standard industry role structures and the specific emphasis on brand experience and events in this job description.
1. Design and execute SmartRecruiters' presence at major HR tech conferences, including booth concept, interactive demos, and engagement activities
2. Develop and run executive customer summits that showcase thought leadership and create VIP experiences
3. Create immersive virtual product launch events that generate high-quality leads and pipeline opportunities
4. Design measurement frameworks to track ROI across all event types and optimize future investments
5. Collaborate on hybrid customer community-building experiences that strengthen relationships and advocacy
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description.
1. "What are your flagship events for the coming year, and how do they align with SmartRecruiters' overall marketing strategy?"
2. "How do you measure success for experiential marketing initiatives beyond traditional lead metrics?"
3. "What's the balance between virtual and in-person events in your current strategy, and how do you see that evolving?"
4. "How closely do the marketing, sales, and customer teams collaborate on event strategy and execution?"
5. "What are some examples of particularly successful brand activations SmartRecruiters has executed in the past?"
6. "How does the company support ongoing professional development and growth for the marketing team?"
ASSUMPTION: These questions are suggested based on the role requirements and would help candidates better understand expectations, success metrics, and team dynamics.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Update your resume to highlight relevant experience with event marketing, brand activations, and measurable results from previous campaigns.
2. Prepare a portfolio showcasing your best event and experiential marketing examples, ideally with photos, metrics, and outcome data.
3. Research SmartRecruiters' recent events and marketing initiatives to better understand their current approach.
4. Optimize your LinkedIn profile with relevant keywords from this listing to improve visibility to SmartRecruiters' recruiters.
5. Connect with current SmartRecruiters marketing team members to gain additional insights about the company culture and expectations.
6. Prepare specific examples of how you've achieved similar KPIs to those mentioned in the success metrics section.
7. For ATS optimization, ensure your application includes key terms like "experiential marketing," "brand activation," "event management," and "marketing ROI measurement."