🔹 Job Title: Senior Marketing Manager (B2C)
🔹 Company: Informa Group Plc. (Taylor & Francis Group)
🔹 Location: Delhi Cantonment, Delhi, India
🔹 Job Type: Full-time
🔹 Category: Marketing
Taylor & Francis Group, part of Informa (a FTSE 100 company), is seeking a Regional B2C Senior Marketing Manager to lead their marketing strategy across South Asia and Sub-Saharan Africa. This role focuses on driving article submissions for academic journals, increasing brand awareness, and boosting Open Research revenue. You'll lead a team of B2C marketers and spearhead the High Impact Researcher Program, working to position Taylor & Francis as the publisher of choice for researchers.
ASSUMPTION: The job category is listed as "Marketing" based on the role's responsibilities and title, as it wasn't explicitly stated in the original listing.
Education: Not specified
Experience: Familiarity with academic publishing with previous journal marketing experience required
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package appears competitive for the academic publishing industry in India, particularly with the generous leave policy and comprehensive insurance coverage.
ASSUMPTION: The benefits comparison is based on standard offerings in the Indian publishing industry for senior management positions.
Industry Position: Informa/Taylor & Francis is a leading academic publishing company, specializing in peer-reviewed books and journals. It is part of Informa Group Plc., a FTSE 100 company listed on the London Stock Exchange.
Company Size: Large enterprise (Informa is a FTSE 100 company)
Company Stage: Established global enterprise
Career Level: Senior management
Reporting Structure: Reports to the Head of Marketing, South Asia and Sub-Saharan Africa region
Team Size/Composition: Will lead a team of B2C marketers
Growth Opportunities: Potential advancement to Head of Marketing or specialized director roles within academic publishing marketing
ASSUMPTION: Growth opportunities are based on the typical career trajectory in academic publishing for marketing leaders, though specific advancement paths weren't mentioned in the listing.
Office Type: Hybrid (minimum 2 days per week in office required)
Geographic Context: Delhi Cantonment is a well-connected area in Delhi with good infrastructure. The cost of living is moderate compared to other major Indian metropolitan areas.
Work Schedule: Flexible with balanced working model (office time ranging from 10%-80% of working hours)
Regional Considerations: Candidates must have the right to work and live in India and reside within commutable distance to the Delhi office.
Typical Process: For senior marketing roles at established publishing companies, expect multiple rounds including initial screening, panel interviews with marketing leaders, and possibly a presentation of marketing strategy ideas.
Key Assessment Areas: Strategic marketing thinking, team leadership, digital marketing expertise, data analysis capabilities, understanding of academic publishing landscape, and experience with researcher engagement.
Application Tips: Emphasize experience with academic or journal marketing, highlight measurable results from previous campaigns, and showcase understanding of researcher needs in the publishing process.
ATS Keywords: B2C marketing, academic publishing, digital marketing, content marketing, omni-channel, SEO, SEM, data analytics, campaign management, team leadership, researcher engagement, open access, journal submissions
ASSUMPTION: These insights are based on standard practices in academic publishing recruitment, tailored to the specific requirements in the job description.
While specific tools weren't mentioned, the following would be relevant based on the role description:
ASSUMPTION: These tools represent industry-standard marketing technologies likely used in academic publishing but weren't explicitly mentioned in the job description.
Company Values: Based on the job posting, Taylor & Francis values work-life balance, diversity and inclusion, professional development, and ethical behavior. The company emphasizes knowledge sharing and human progress.
Work Style: Collaborative environment with cross-functional interactions. Requires someone who can work independently while leading a team. Values innovation, strategic thinking, and data-driven decision making.
Self-Assessment:
ASSUMPTION: The work style observations are inferred from the matrix reporting structure mentioned and the emphasis on communication and collaboration in the responsibilities.
ASSUMPTION: These challenges are inferred from the role's regional scope, matrix reporting structure, and the evolving nature of academic publishing mentioned in the description.
This role differs from standard B2C marketing positions by its focus on researcher engagement in academic publishing. Unlike corporate B2C roles that target consumers directly, this position targets researchers as both content creators (authors) and consumers. Compared to other publishing marketing roles, this position has a stronger emphasis on open access models and researcher relationships rather than solely end-user subscriptions.
ASSUMPTION: This comparison is based on standard industry patterns in academic publishing versus general B2C marketing roles.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives in academic publishing marketing.
ASSUMPTION: These questions are suggested based on the role's scope and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.