I

Senior Marketing Manager (B2C)

Informa Group Plc.
Full-time
On-site
Delhi Cantonment, Delhi, India
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Senior Marketing Manager (B2C)

๐Ÿ”น Company: Informa Group Plc. (Taylor & Francis Group)

๐Ÿ”น Location: Delhi Cantonment, Delhi, India

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Taylor & Francis Group, part of Informa (a FTSE 100 company), is seeking a Regional B2C Senior Marketing Manager to lead their marketing strategy across South Asia and Sub-Saharan Africa. This role focuses on driving article submissions for academic journals, increasing brand awareness, and boosting Open Research revenue. You'll lead a team of B2C marketers and spearhead the High Impact Researcher Program, working to position Taylor & Francis as the publisher of choice for researchers.

ASSUMPTION: The job category is listed as "Marketing" based on the role's responsibilities and title, as it wasn't explicitly stated in the original listing.


๐Ÿ“‹ Key Responsibilities

  • โœ… Align marketing activities to achieve journal article submissions and revenue targets within the region
  • โœ… Lead strategic development of digital marketing activities to deliver impactful marketing to the research community
  • โœ… Lead a team of Omni-channel Marketers to create targeted campaigns to attract target audiences
  • โœ… Define and measure objectives for the region, tracking performance against organizational goals
  • โœ… Manage the annual B2C marketing budget and analyze channel ROI to optimize performance
  • โœ… Use data analysis from marketing campaigns to inform strategic decisions and recommendations
  • โœ… Keep stakeholders informed of regional marketing plans, marketplace considerations, and competitor analysis
  • โœ… Ensure customer personalization through consistent campaign management
  • โœ… Develop appropriate messaging for key personas and data segments based on value propositions
  • โœ… Lead the High Impact Researcher Program, identifying top authors and key opinion leaders
  • โœ… Guide researchers to publish high-quality content globally

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: Familiarity with academic publishing with previous journal marketing experience required

Skills:

  • Digital marketing expertise (SEO, SEM, social media, analytics)
  • Content marketing expertise
  • Data analytics proficiency
  • Knowledge of AI and machine learning trends in marketing
  • Project management skills
  • Presentation skills for diverse stakeholders
  • Marketing portfolio/channel management
  • Relationship & communication management
  • Flexibility and adaptability in a matrix environment
  • Commercial and customer focus
  • Critical and analytical ability
  • Understanding of statistical and financial information
  • Effective delegation

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • 30 days annual leave
  • 4 volunteering days annually
  • Birthday off
  • Pension contributions
  • Medical insurance for self and dependents
  • Life cover and personal accident cover
  • Seasonal social and charitable events
  • Training and development opportunities

Industry Comparison: The benefits package appears competitive for the academic publishing industry in India, particularly with the generous leave policy and comprehensive insurance coverage.

ASSUMPTION: The benefits comparison is based on standard offerings in the Indian publishing industry for senior management positions.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Informa/Taylor & Francis is a leading academic publishing company, specializing in peer-reviewed books and journals. It is part of Informa Group Plc., a FTSE 100 company listed on the London Stock Exchange.

Company Size: Large enterprise (Informa is a FTSE 100 company)

Company Stage: Established global enterprise


๐Ÿ“Š Role Analysis

Career Level: Senior management

Reporting Structure: Reports to the Head of Marketing, South Asia and Sub-Saharan Africa region

Team Size/Composition: Will lead a team of B2C marketers

Growth Opportunities: Potential advancement to Head of Marketing or specialized director roles within academic publishing marketing

ASSUMPTION: Growth opportunities are based on the typical career trajectory in academic publishing for marketing leaders, though specific advancement paths weren't mentioned in the listing.


๐ŸŒ Location & Work Environment

Office Type: Hybrid (minimum 2 days per week in office required)

Geographic Context: Delhi Cantonment is a well-connected area in Delhi with good infrastructure. The cost of living is moderate compared to other major Indian metropolitan areas.

Work Schedule: Flexible with balanced working model (office time ranging from 10%-80% of working hours)

Regional Considerations: Candidates must have the right to work and live in India and reside within commutable distance to the Delhi office.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For senior marketing roles at established publishing companies, expect multiple rounds including initial screening, panel interviews with marketing leaders, and possibly a presentation of marketing strategy ideas.

Key Assessment Areas: Strategic marketing thinking, team leadership, digital marketing expertise, data analysis capabilities, understanding of academic publishing landscape, and experience with researcher engagement.

Application Tips: Emphasize experience with academic or journal marketing, highlight measurable results from previous campaigns, and showcase understanding of researcher needs in the publishing process.

ATS Keywords: B2C marketing, academic publishing, digital marketing, content marketing, omni-channel, SEO, SEM, data analytics, campaign management, team leadership, researcher engagement, open access, journal submissions

ASSUMPTION: These insights are based on standard practices in academic publishing recruitment, tailored to the specific requirements in the job description.


๐Ÿ› ๏ธ Tools & Technologies

While specific tools weren't mentioned, the following would be relevant based on the role description:

  • Digital marketing platforms (Google Analytics, SEO tools, SEM management)
  • Social media management tools
  • Content management systems
  • CRM systems for researcher relationship management
  • Marketing automation platforms
  • Data visualization and analytics tools
  • Project management software

ASSUMPTION: These tools represent industry-standard marketing technologies likely used in academic publishing but weren't explicitly mentioned in the job description.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Based on the job posting, Taylor & Francis values work-life balance, diversity and inclusion, professional development, and ethical behavior. The company emphasizes knowledge sharing and human progress.

Work Style: Collaborative environment with cross-functional interactions. Requires someone who can work independently while leading a team. Values innovation, strategic thinking, and data-driven decision making.

Self-Assessment:

  • Are you passionate about academic publishing and research communication?
  • Do you thrive in a matrix organization with multiple stakeholders?
  • Are you comfortable balancing strategic oversight with hands-on marketing execution?
  • Do you enjoy leading teams while maintaining a customer/researcher focus?

ASSUMPTION: The work style observations are inferred from the matrix reporting structure mentioned and the emphasis on communication and collaboration in the responsibilities.


โš ๏ธ Potential Challenges

  • Managing marketing across a large geographic region (South Asia and Sub-Saharan Africa) with diverse research communities
  • Balancing revenue targets with researcher needs in the open access publishing model
  • Leading a team while reporting in a matrix structure may require strong prioritization skills
  • Need to stay current with rapidly evolving digital marketing technologies and AI applications
  • Adapting global marketing strategies to regional researcher needs and contexts

ASSUMPTION: These challenges are inferred from the role's regional scope, matrix reporting structure, and the evolving nature of academic publishing mentioned in the description.


๐Ÿ“ˆ Similar Roles Comparison

This role differs from standard B2C marketing positions by its focus on researcher engagement in academic publishing. Unlike corporate B2C roles that target consumers directly, this position targets researchers as both content creators (authors) and consumers. Compared to other publishing marketing roles, this position has a stronger emphasis on open access models and researcher relationships rather than solely end-user subscriptions.

ASSUMPTION: This comparison is based on standard industry patterns in academic publishing versus general B2C marketing roles.


๐Ÿ“ Sample Projects

  • Developing a targeted digital campaign to increase article submissions from high-impact researchers in specific academic disciplines
  • Creating a personalized outreach program to engage with key opinion leaders across the region
  • Implementing data analytics to track researcher engagement and optimize marketing channel performance
  • Launching regional webinars or events to educate researchers about open access publishing opportunities
  • Developing region-specific content marketing strategies to position Taylor & Francis as the publisher of choice

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives in academic publishing marketing.


โ“ Key Questions to Ask During Interview

  • What are the key performance indicators for measuring success in this role over the first year?
  • How does the team balance researcher needs with business revenue targets in the open access model?
  • What are the biggest challenges facing academic publishing in the South Asia and Sub-Saharan Africa regions?
  • How does the company support professional development and career advancement for marketing leaders?
  • What collaborations exist between regional marketing teams and global marketing initiatives?
  • How is the company approaching AI and new technologies in its marketing strategies?

ASSUMPTION: These questions are suggested based on the role's scope and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Update your resume to highlight relevant academic publishing experience, digital marketing expertise, and team leadership capabilities
  2. Include key terms like "academic publishing," "B2C marketing," "researcher engagement," and "digital marketing strategy" to pass ATS screening
  3. Research Taylor & Francis publications and open access initiatives to demonstrate knowledge during interviews
  4. Prepare examples of successful marketing campaigns, particularly those targeting academic or professional audiences
  5. Connect with current Taylor & Francis employees on LinkedIn to better understand the company culture
  6. Verify your eligibility to work in India and your ability to commute to the Delhi office
  7. Submit your application before the February 13, 2025 deadline
  8. If you require any accommodations during the application process, contact recruitment@informa.com