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Senior Marketing Manager, Asia Pacific, Vice President

State Street
Full-time
On-site
Tokyo, Tลkyล, Japan
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Senior Marketing Manager, Asia Pacific, Vice President

๐Ÿ”น Company: State Street

๐Ÿ”น Location: Tokyo, Tลkyล, Japan

๐Ÿ”น Job Type: Not specified

๐Ÿ”น Category: Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

This senior role is positioned to drive State Street's growth and market leadership in Japan while supporting broader Asia Pacific marketing initiatives. The position focuses on developing and executing integrated marketing programs that target institutional investors, including asset managers and asset owners. The role requires a strategic marketer with deep understanding of the Japanese market and investment landscape, who can create multi-channel campaigns to increase brand visibility, engage target audiences, drive demand for State Street's solutions, and nurture leads across key APAC locations.

ASSUMPTION: The job category is assumed to be "Marketing" based on the job title and descriptions of marketing responsibilities throughout the listing.


๐Ÿ“‹ Key Responsibilities

โœ… Develop and implement market-leading multi-channel marketing campaigns across Japan and APAC

โœ… Create relevant content (white papers, insights articles, case studies) for institutional investors

โœ… Leverage appropriate digital marketing channels to reach and engage target audiences

โœ… Partner with State Street's events team to plan and execute events and sponsorships

โœ… Incorporate lead capture and nurture programs to generate qualified leads for sales teams

โœ… Collaborate with APAC marketing team to support regional initiatives and campaigns

โœ… Adapt and localize global commercial campaigns for the Asia Pacific region

โœ… Align regional marketing programs with local market nuances and business priorities

โœ… Measure and analyze campaign performance to identify improvement areas

โœ… Build and maintain strong relationships with key stakeholders in sales, relationship management, and commercial coverage

โœ… Provide regular reporting on marketing activities and communicate key results monthly


๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: Marketing experience with multi-channel campaigns, experience in a complex global organization with matrix reporting

Skills:

  • Business level fluency in English and Japanese with strong writing skills
  • Ability to develop and execute multi-channel marketing campaigns
  • Collaboration skills to work with business and product experts
  • Outstanding interpersonal skills across diverse disciplines and cultures
  • Strong project and time management skills
  • Self-motivated with ability to work in a fast-paced, deadline-driven environment
  • Adaptability to work both face-to-face and remotely in a hybrid work model

ASSUMPTION: While specific years of experience aren't mentioned, the "Senior" title and "Vice President" level suggest this is a senior role requiring substantial prior marketing experience in financial services or related fields.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: As a Vice President-level position at a global financial institution in Tokyo, compensation is likely competitive for the financial services industry in Japan, potentially including performance bonuses and comprehensive benefits typical of multinational financial corporations.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: State Street is one of the world's leading providers of financial services to institutional investors, including investment servicing, investment management, and investment research and trading.

Company Size: Large enterprise with global operations

Company Stage: Established financial services corporation

ASSUMPTION: Company information is based on State Street's known position as a major global financial services company. The specific market position in Japan and APAC is inferred from the job description's emphasis on driving growth and market leadership.


๐Ÿ“Š Role Analysis

Career Level: Senior management (Vice President)

Reporting Structure: Not explicitly stated

Team Size/Composition: Not specified

Growth Opportunities: Potential growth within State Street's global marketing organization

ASSUMPTION: The role is positioned at a senior level given both the "Senior" title and "Vice President" designation. As it spans multiple geographical areas, it's assumed this position has significant influence in regional marketing strategy and likely collaborates extensively with senior business leaders across APAC.


๐ŸŒ Location & Work Environment

Office Type: Hybrid (mentioned in job description)

Geographic Context: Tokyo is Japan's financial center and one of Asia's key business hubs

Work Schedule: Not specified

Regional Considerations: The role requires understanding of Japanese business culture and investment landscape, while also working across different cultural contexts in Australia, Singapore, Southeast Asia, and Hong Kong

ASSUMPTION: The work environment is explicitly described as hybrid in the job listing. Regional considerations are inferred from the requirement to work across multiple APAC markets with different business cultures.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Financial services firms typically conduct multiple rounds of interviews, potentially including panel interviews with marketing leadership and key stakeholders from sales and regional business units

Key Assessment Areas: Marketing strategy development, regional market knowledge, multicultural communication skills, experience with institutional investor marketing, ability to work in matrix organizations

Application Tips: Highlight experience with multi-channel marketing campaigns, demonstrate understanding of institutional investment markets in Japan and broader APAC region, showcase results from previous marketing initiatives

ATS Keywords: marketing strategy, institutional investors, multi-channel campaigns, content marketing, digital marketing, lead generation, bilingual, Japanese market, Asia Pacific, financial services

ASSUMPTION: These insights are based on standard interview processes for senior marketing roles in global financial institutions.


๐Ÿ› ๏ธ Tools & Technologies

Marketing automation platforms, CRM systems, content management systems, digital analytics tools, campaign performance measurement tools

ASSUMPTION: These tools are commonly used in institutional marketing roles but are not explicitly mentioned in the job description. The mention of digital marketing, lead capture, and performance measurement suggests familiarity with these systems would be beneficial.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Not explicitly stated

Work Style: Fast-paced, deadline-driven, collaboration across global teams and cultures, hybrid working model

Self-Assessment: Candidates should consider their ability to work effectively across multiple cultural contexts, balance regional and global priorities, operate in a matrix organization, and thrive in a hybrid work environment

ASSUMPTION: Work style attributes are directly mentioned in the job listing. The emphasis on collaborating with diverse stakeholders suggests State Street values cross-functional teamwork and cultural intelligence.


โš ๏ธ Potential Challenges

Balancing Japan-specific initiatives with broader regional responsibilities, navigating matrix reporting structures, adapting global campaigns to diverse local markets, working across multiple time zones and cultures, maintaining stakeholder relationships across different locations

ASSUMPTION: These challenges are inferred from the description of working across multiple geographical markets while supporting both local and regional initiatives in a complex global organization.


๐Ÿ“ˆ Similar Roles Comparison

This role combines regional marketing leadership with country-specific focus on Japan. Unlike purely country-based marketing roles, it requires broader regional perspective. Compared to global marketing positions, it demands deeper local market expertise and cultural understanding. The Vice President designation indicates this is a senior leadership role with strategic influence rather than a purely tactical execution position.

ASSUMPTION: This comparison is based on standard organizational structures in global financial institutions and the specific regional/country scope described in the job listing.


๐Ÿ“ Sample Projects

1. Developing a thought leadership campaign targeting Japanese asset owners with localized white papers and digital content

2. Planning and executing a series of executive roundtables across key APAC markets

3. Creating a lead nurturing program for institutional prospects in Japan

4. Adapting a global digital marketing campaign for regional audiences

5. Implementing performance measurement frameworks to track ROI across multiple marketing channels

ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job description.


โ“ Key Questions to Ask During Interview

1. How does the marketing function collaborate with sales and relationship management teams across different APAC locations?

2. What are the key business priorities for State Street in Japan and the broader APAC region over the next 1-2 years?

3. How is marketing performance measured and what metrics are most valued by the organization?

4. What is the balance between Japan-specific initiatives and broader regional responsibilities?

5. Can you describe the team structure and how this role interacts with global marketing initiatives?

6. What have been the most successful marketing campaigns for State Street in Japan recently?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

1. Research State Street's recent initiatives in the Japanese and broader APAC institutional investment market

2. Update your resume to highlight relevant marketing experience with institutional investors, multi-channel campaign development, and any experience in the Japanese or APAC markets

3. Prepare specific examples that demonstrate your ability to adapt global marketing initiatives for local markets

4. If you're bilingual (Japanese/English), emphasize this prominently in your application

5. Leverage your network for connections at State Street, particularly in their APAC marketing organization

6. When applying online, ensure your resume includes key terms like "institutional marketing," "multi-channel campaigns," "financial services marketing," "lead generation," and other relevant phrases from the job description to optimize for ATS screening