Senior Marketing Manager 80- 100% (w/m/d) Detailhandel

📌 Core Information

🔹 Job Title: Senior Marketing Manager 80- 100% (w/m/d) Detailhandel

🔹 Company: Homberger Personalberatung für Kommunikation

🔹 Location: Zürich, Zürich, Switzerland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing creative marketing strategies and campaigns
• Strengthening the company's brand presence across all channels
• Collaborating with interdisciplinary teams to drive business growth
• Managing projects and coordinating with agencies

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a dynamic, cross-functional environment.

📋 Key Responsibilities

✅ Coordinate campaigns, including media planning and agency management

✅ Develop and implement brand strategies and marketing concepts

✅ Conduct market research and analysis to identify new marketing opportunities

✅ Create and coordinate campaign analyses and reporting

✅ Work with interdisciplinary teams to develop and execute creative ideas and communication concepts

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Degree or relevant qualification in marketing

Experience: 5-10 years of experience in marketing, with a focus on campaign coordination, media planning, and agency management

Required Skills:

• Excellent project management skills
• Strong communication and collaboration skills
• Fluency in German (native level) and good English skills
• Proactive and motivated personality with a dynamic teamwork approach
• Ability to work independently and take initiative

Preferred Skills:

• Experience in the retail industry
• Knowledge of market research methods and tools

ASSUMPTION: Candidates with experience in a similar role or industry may have an advantage, but the company is open to considering candidates from diverse backgrounds who can demonstrate the required skills and passion for marketing.

💰 Compensation & Benefits

Salary Range: CHF 120,000 - 160,000 per year (based on experience and qualifications)

Benefits:

• Opportunity to work in a dynamic, growing company
• Collaborative and supportive work environment
• Chance to make a significant impact on the company's marketing efforts

Working Hours: Full-time (40 hours per week), with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing manager role in Switzerland. The final offer may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, with a focus on communication and marketing

Company Size: Small (2-10 employees), allowing for close collaboration and quick decision-making

Founded: 1995, with a rich history in the communication and marketing industry

Company Description:

• Specializes in marketing, event, online, and social media services
• Provides expertise in PR, communication, and advertising
• Works with clients in various industries to develop and execute effective communication strategies

Company Specialties:

• Marketing
• Event management
• Online and social media marketing
• Public relations
• Communication and advertising

Company Website: http://www.homberger-ag.ch

ASSUMPTION: Homberger Personalberatung für Kommunikation is a well-established company with a strong reputation in the communication and marketing industry. Its small size allows for a close-knit, collaborative work environment.

📊 Role Analysis

Career Level: Senior-level, with the opportunity to make a significant impact on the company's marketing efforts

Reporting Structure: This role reports directly to the company's leadership team and works closely with interdisciplinary teams

Work Arrangement: Full-time, with some flexibility for remote work

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the company
• Opportunity to work on a variety of projects and campaigns
• Chance to develop leadership and mentoring skills

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's marketing efforts and contribute to its continued success.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and supportive work environment

Office Location(s): Zürich, Switzerland

Geographic Context:

• Zürich is a major city in Switzerland, with a vibrant business and cultural scene
• The city is known for its high quality of life, with excellent education, healthcare, and recreational opportunities
• Zürich is a global financial hub, with a diverse and multicultural population

Work Schedule: Full-time (40 hours per week), with some flexibility for remote work

ASSUMPTION: The on-site work environment at Homberger Personalberatung für Kommunikation is collaborative and supportive, with a strong emphasis on teamwork and communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss the role and the candidate's fit
• Final interview with the leadership team to assess the candidate's strategic thinking and leadership potential

Key Assessment Areas:

• Cultural fit and alignment with the company's values
• Strategic thinking and problem-solving skills
• Leadership potential and ability to manage projects and teams
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your approach to marketing strategy, campaign development, and project management
• Demonstrate your ability to work effectively in a dynamic, cross-functional environment

ATS Keywords: Marketing, campaign coordination, media planning, agency management, brand development, market research, analysis, communication concepts, creative ideas, customer journey, team collaboration, digital transformation, strategic communication, interdisciplinary teams, reporting

ASSUMPTION: The application process at Homberger Personalberatung für Kommunikation is designed to assess the candidate's fit with the company's culture and values, as well as their strategic thinking and leadership potential.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Market research tools (e.g., SurveyMonkey, Google Forms)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's needs and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Integrity
• Expertise
• Customer focus

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment?
• Are you able to manage multiple projects and priorities effectively?
• Do you have a proven track record of developing and executing successful marketing campaigns?
• Are you comfortable working with interdisciplinary teams and managing agency relationships?

ASSUMPTION: Homberger Personalberatung für Kommunikation values candidates who are dynamic, creative, and results-driven, with a strong commitment to collaboration and customer focus.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working effectively in a dynamic, cross-functional environment
• Adapting to changes in the marketing landscape and responding to new opportunities
• Managing agency relationships and ensuring consistent, high-quality work

ASSUMPTION: The potential challenges in this role are outweighed by the opportunity to make a significant impact on the company's marketing efforts and contribute to its continued success.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager position in other companies, but may offer more autonomy and responsibility in a smaller organization
• In the retail industry, this role may have a stronger focus on in-store marketing and customer experience
• Compared to other senior marketing roles, this position may offer more opportunities for growth and development in a dynamic, growing company

ASSUMPTION: This role offers a unique opportunity to work in a small, dynamic company with a strong focus on marketing and communication.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to launch a new product line
• Conducting market research to identify new marketing opportunities and trends
• Managing agency relationships to ensure consistent, high-quality work and timely delivery
• Creating and implementing a marketing strategy to improve customer engagement and loyalty

ASSUMPTION: The specific projects in this role may vary depending on the company's needs and the candidate's expertise.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the biggest challenges facing the marketing team in the next year, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing efforts, and how will the performance of this role be evaluated?

ASSUMPTION: Asking thoughtful, strategic questions during the interview process can help candidates better understand the role and the company's expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching the company and its marketing efforts, and be ready to discuss your approach to marketing strategy, campaign development, and project management
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.