I

Senior Marketing Manager

Informa Group Plc.
Full-time
On-site
Riyadh, Ar Riyāḑ, Saudi Arabia
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing Manager

πŸ”Ή Company: Tahaluf (Informa Group Plc.)

πŸ”Ή Location: Riyadh, Ar Riyāḑ, Saudi Arabia

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing


πŸ“Œ Essential Job Details

πŸš€ Job Overview

This Senior Marketing Manager role focuses specifically on ticketing and event marketing strategies within Tahaluf, Saudi Arabia's largest B2B event organizer. The position involves developing and executing comprehensive marketing campaigns to drive ticket sales, event attendance, and revenue growth. The role combines strategic leadership with hands-on campaign optimization and analytics to deliver measurable results for high-profile events like LEAP and Black Hat.

ASSUMPTION: Based on the comprehensive description and focus on ticketing strategies, this appears to be a full-time role within the marketing department, though the job type isn't explicitly stated in the original listing. The category is assumed to be Marketing based on the role's responsibilities and department.


πŸ“‹ Key Responsibilities

  • βœ… Own and develop marketing strategies with specific focus on ticketing and event attendance
  • βœ… Design, plan, implement, and optimize marketing campaigns for ticket sales and revenue growth
  • βœ… Develop and manage ticketing campaigns to maximize event attendance
  • βœ… Drive KPIs related to ticket sales, traffic, lead generation, and conversions
  • βœ… Utilize analytics platforms (Adobe Analytics, Google Analytics) to track performance and optimize campaigns
  • βœ… Manage SEO and paid media strategies to drive traffic to ticketing platforms
  • βœ… Collaborate with ticketing platforms to ensure seamless user purchasing experiences
  • βœ… Lead and mentor a team of digital marketers
  • βœ… Work cross-functionally with content marketing and event operations teams
  • βœ… Execute audience segmentation strategies for personalized ticketing messages
  • βœ… Assist with marketing budget creation and management
  • βœ… Produce performance reports with focus on ticket sales and engagement
  • βœ… Make data-driven recommendations for campaign improvements
  • βœ… Optimize marketing messages across all digital channels
  • βœ… Manage timely communication of ticketing offers and updates

🎯 Required Qualifications

Education: Bachelor's degree in marketing or related field

Experience: Minimum of 5 years of experience in digital marketing, with focus on event ticketing campaigns

Skills:

  • Ticket sales optimization expertise
  • Digital campaign optimization using analytics tools
  • A/B testing and performance analytics
  • PPC campaign management and SEO strategy
  • Team leadership and cross-functional collaboration
  • Data analysis and reporting

Desired Experience:

  • Background in events marketing for large-scale events
  • Experience with marketing automation tools like Eloqua or Adobe Experience Manager
  • Content management system experience
  • Social media platform management (Sprout Social, Hootsuite)

πŸ’° Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Medical insurance for individual and family
  • 28 days annual leave (for senior managers)
  • School fees contribution: 40,000 SAR per child per year (up to 3 children)
  • Remote working on Sundays
  • 2 months working from anywhere each year (for senior managers)
  • Family visa costs coverage (up to 3 children)
  • Annual flight allowance (for expatriates)
  • International/Local relocation package (if eligible)

Industry Comparison: The benefits package appears comprehensive and competitive for the Saudi Arabian market, particularly with its focus on family support and flexible work arrangements. The education allowance and relocation support are especially strong benefits for an expatriate workforce.

ASSUMPTION: The overall compensation package appears to be above average for the region based on the extensive benefits offered and senior nature of the role, though specific salary figures aren't provided.


πŸ“Œ Applicant Insights

πŸ” Company Context

Industry Position: Tahaluf is described as the largest B2B Live and On Demand Events organizer in Saudi Arabia, with strong government partnerships. The company is part of Informa Group Plc., a global events and publishing company.

Company Size: Large and growing rapidly based on the description of scaling "faster than any event organiser in history"

Company Stage: High-growth phase with a startup-like culture despite being part of an established global company (Informa)

ASSUMPTION: Based on the description of Tahaluf as having the "energy and style of a start-up" while launching major global events, this appears to be a relatively new but rapidly expanding venture backed by the established Informa Group.


πŸ“Š Role Analysis

Career Level: Senior management

Reporting Structure: Not explicitly stated, though likely reports to a marketing director or VP based on the seniority level

Team Size/Composition: Will manage a team of digital marketers focused on campaign execution

Growth Opportunities: The job listing emphasizes rapid scaling and opportunity to "accelerate your career and make a real impact" within a fast-growing organization

ASSUMPTION: This appears to be a high-visibility role with significant growth potential given the company's rapid expansion and the emphasis on "being thrown in at the deep end" with large-scale projects.


🌍 Location & Work Environment

Office Type: Hybrid with some remote flexibility (Sundays remote, plus 2 months working from anywhere annually)

Geographic Context: Riyadh is the capital and largest city in Saudi Arabia, currently experiencing significant economic development through Saudi Vision 2030 initiatives focused on diversification and tourism

Work Schedule: Standard full-time with significant flexibility for remote work

Regional Considerations: Saudi Arabia is undergoing major cultural and economic transformation, particularly in the events and entertainment sectors. Expatriates should research cultural norms and legal requirements for living in the Kingdom

ASSUMPTION: The work environment likely combines traditional office presence with modern flexible arrangements, reflecting Saudi Arabia's evolving business landscape and Tahaluf's "digital DNA" as mentioned in the job description.


πŸ’Ό Interview & Application Insights

Typical Process: For senior roles at international companies in Saudi Arabia, expect multiple rounds including initial screening, panel interviews with leadership, and possibly a presentation of marketing strategy ideas

Key Assessment Areas: Digital marketing expertise, analytical abilities, leadership skills, experience with ticketing strategy, and adaptability to a fast-paced environment

Application Tips: Highlight quantifiable achievements in previous marketing roles, especially related to event attendance growth, ticket sales, and digital campaign optimization

ATS Keywords: ticketing strategy, event marketing, digital campaigns, marketing analytics, Adobe Analytics, Google Analytics, PPC, SEO, campaign optimization, A/B testing, team leadership, conversion rate optimization, Eloqua, social media marketing

ASSUMPTION: These insights are based on standard practices for senior marketing roles in international companies operating in Saudi Arabia.


πŸ› οΈ Tools & Technologies

  • Analytics platforms: Adobe Analytics, Google Analytics
  • Ticketing platforms: Eventbrite, ShowClix (mentioned specifically)
  • Marketing automation: Eloqua, Adobe Experience Manager
  • Content Management Systems (CMS)
  • Social media management: Sprout Social, Hootsuite
  • SEO and PPC campaign tools

ASSUMPTION: While some tools are explicitly mentioned, others are industry-standard for similar roles and organizations focusing on large-scale events and digital marketing.


πŸ‘” Cultural Fit Considerations

Company Values: Innovation, ambition, scale, transformation, and pushing boundaries

Work Style: Fast-paced, dynamic, "start-up energy," highly committed, not afraid to disrupt the status quo

Self-Assessment:

  • Are you comfortable "being thrown in at the deep end" and taking on large projects immediately?
  • Can you thrive in a rapidly scaling organization with ambitious growth targets?
  • Are you data-driven and results-oriented in your marketing approach?
  • Can you adapt to a cross-cultural environment in Saudi Arabia's evolving business landscape?

ASSUMPTION: The cultural elements are inferred from phrases like "highly committed team," "push boundaries," and "disrupt the status quo," suggesting a dynamic, high-energy environment that values innovation and results.


⚠️ Potential Challenges

The role description suggests several potential challenges:

  • Rapid scaling environment may create pressure to deliver quickly
  • Being "thrown in at the deep end" suggests immediate responsibility with potentially limited onboarding
  • Managing multiple responsibilities across strategy, execution, and team leadership
  • Adapting to Saudi Arabian business culture if relocating from abroad
  • High-stakes environment with major events that are breaking attendance records

ASSUMPTION: These challenges are inferred from the job description's emphasis on rapid growth, immediate responsibility, and the scale of events being managed.


πŸ“ˆ Similar Roles Comparison

This Senior Marketing Manager role differs from standard marketing management positions in several ways:

  • Stronger focus on ticketing and attendance as primary KPIs compared to more general brand marketing roles
  • Greater emphasis on analytics and performance optimization than traditional marketing manager positions
  • More direct connection between marketing activities and revenue generation
  • Higher stakes environment with globally significant events (LEAP is described as "the most attended tech event in the world")

ASSUMPTION: This comparison is based on standard patterns in the event marketing industry and the specific emphasis on ticketing strategies in this job description.


πŸ“ Sample Projects

Someone in this role might work on projects such as:

  • Developing a multi-channel campaign to drive early bird ticket sales for the next LEAP conference
  • Creating a segmentation strategy to target previous attendees with personalized renewal offers
  • Implementing A/B testing of landing pages to improve ticket conversion rates
  • Optimizing paid search campaigns to increase traffic to event registration pages
  • Developing a dashboard for real-time monitoring of ticket sales against targets
  • Designing an email nurture campaign to convert registered interest into ticket purchases

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the focus on driving ticket sales and event attendance.


❓ Key Questions to Ask During Interview

  • What are the specific ticket sales and attendance targets for the key events in the coming year?
  • How is marketing performance currently measured, and what analytics infrastructure is in place?
  • What is the composition of the marketing team I would be leading?
  • What have been the most successful ticketing campaigns in recent events, and what made them effective?
  • How does Tahaluf balance its startup-like culture with being part of the larger Informa organization?
  • What are the biggest challenges you've faced in driving attendance for events in the Saudi market?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.


πŸ“Œ Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


πŸ“Œ Next Steps for Applicants

To effectively pursue this opportunity:

  1. Optimize your resume: Include keywords related to ticketing strategies, event marketing, digital campaign optimization, and analytics tools mentioned in the listing
  2. Prepare your portfolio: Gather examples of successful marketing campaigns you've run, particularly those related to event attendance or ticket sales
  3. Research Tahaluf and its events: Familiarize yourself with LEAP, Black Hat, and Cityscape Global events to demonstrate knowledge during interviews
  4. Prepare for cultural context: If relocating to Saudi Arabia, research cultural norms and business practices
  5. Quantify your achievements: Focus on metrics like attendance growth, conversion rates, and revenue impact from your previous marketing roles
  6. Connect with current employees: Reach out to Tahaluf or Informa employees on LinkedIn to gain additional insights