πΉ Job Title: Senior Marketing Manager
πΉ Company: Tahaluf (Informa Group Plc.)
πΉ Location: Riyadh, Ar RiyΔαΈ, Saudi Arabia
πΉ Job Type: Full-time
πΉ Category: Marketing
This Senior Marketing Manager role focuses specifically on ticketing and event marketing strategies within Tahaluf, Saudi Arabia's largest B2B event organizer. The position involves developing and executing comprehensive marketing campaigns to drive ticket sales, event attendance, and revenue growth. The role combines strategic leadership with hands-on campaign optimization and analytics to deliver measurable results for high-profile events like LEAP and Black Hat.
ASSUMPTION: Based on the comprehensive description and focus on ticketing strategies, this appears to be a full-time role within the marketing department, though the job type isn't explicitly stated in the original listing. The category is assumed to be Marketing based on the role's responsibilities and department.
Education: Bachelor's degree in marketing or related field
Experience: Minimum of 5 years of experience in digital marketing, with focus on event ticketing campaigns
Skills:
Desired Experience:
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package appears comprehensive and competitive for the Saudi Arabian market, particularly with its focus on family support and flexible work arrangements. The education allowance and relocation support are especially strong benefits for an expatriate workforce.
ASSUMPTION: The overall compensation package appears to be above average for the region based on the extensive benefits offered and senior nature of the role, though specific salary figures aren't provided.
Industry Position: Tahaluf is described as the largest B2B Live and On Demand Events organizer in Saudi Arabia, with strong government partnerships. The company is part of Informa Group Plc., a global events and publishing company.
Company Size: Large and growing rapidly based on the description of scaling "faster than any event organiser in history"
Company Stage: High-growth phase with a startup-like culture despite being part of an established global company (Informa)
ASSUMPTION: Based on the description of Tahaluf as having the "energy and style of a start-up" while launching major global events, this appears to be a relatively new but rapidly expanding venture backed by the established Informa Group.
Career Level: Senior management
Reporting Structure: Not explicitly stated, though likely reports to a marketing director or VP based on the seniority level
Team Size/Composition: Will manage a team of digital marketers focused on campaign execution
Growth Opportunities: The job listing emphasizes rapid scaling and opportunity to "accelerate your career and make a real impact" within a fast-growing organization
ASSUMPTION: This appears to be a high-visibility role with significant growth potential given the company's rapid expansion and the emphasis on "being thrown in at the deep end" with large-scale projects.
Office Type: Hybrid with some remote flexibility (Sundays remote, plus 2 months working from anywhere annually)
Geographic Context: Riyadh is the capital and largest city in Saudi Arabia, currently experiencing significant economic development through Saudi Vision 2030 initiatives focused on diversification and tourism
Work Schedule: Standard full-time with significant flexibility for remote work
Regional Considerations: Saudi Arabia is undergoing major cultural and economic transformation, particularly in the events and entertainment sectors. Expatriates should research cultural norms and legal requirements for living in the Kingdom
ASSUMPTION: The work environment likely combines traditional office presence with modern flexible arrangements, reflecting Saudi Arabia's evolving business landscape and Tahaluf's "digital DNA" as mentioned in the job description.
Typical Process: For senior roles at international companies in Saudi Arabia, expect multiple rounds including initial screening, panel interviews with leadership, and possibly a presentation of marketing strategy ideas
Key Assessment Areas: Digital marketing expertise, analytical abilities, leadership skills, experience with ticketing strategy, and adaptability to a fast-paced environment
Application Tips: Highlight quantifiable achievements in previous marketing roles, especially related to event attendance growth, ticket sales, and digital campaign optimization
ATS Keywords: ticketing strategy, event marketing, digital campaigns, marketing analytics, Adobe Analytics, Google Analytics, PPC, SEO, campaign optimization, A/B testing, team leadership, conversion rate optimization, Eloqua, social media marketing
ASSUMPTION: These insights are based on standard practices for senior marketing roles in international companies operating in Saudi Arabia.
ASSUMPTION: While some tools are explicitly mentioned, others are industry-standard for similar roles and organizations focusing on large-scale events and digital marketing.
Company Values: Innovation, ambition, scale, transformation, and pushing boundaries
Work Style: Fast-paced, dynamic, "start-up energy," highly committed, not afraid to disrupt the status quo
Self-Assessment:
ASSUMPTION: The cultural elements are inferred from phrases like "highly committed team," "push boundaries," and "disrupt the status quo," suggesting a dynamic, high-energy environment that values innovation and results.
The role description suggests several potential challenges:
ASSUMPTION: These challenges are inferred from the job description's emphasis on rapid growth, immediate responsibility, and the scale of events being managed.
This Senior Marketing Manager role differs from standard marketing management positions in several ways:
ASSUMPTION: This comparison is based on standard patterns in the event marketing industry and the specific emphasis on ticketing strategies in this job description.
Someone in this role might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the focus on driving ticket sales and event attendance.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To effectively pursue this opportunity: