πΉ Job Title: Senior Marketing Manager
πΉ Company: Tahaluf (Informa Group Plc.)
πΉ Location: Riyadh, Ar RiyΔαΈ, Saudi Arabia
πΉ Job Type: Full-time
πΉ Category: Marketing
Tahaluf is seeking a Senior Marketing Manager with expertise in ticketing and event marketing to lead the design, implementation, and optimization of marketing campaigns that drive ticket sales, event engagement, and revenue growth. This strategic role involves leading a team of digital marketers while managing ticketing strategies for large-scale B2B events in Saudi Arabia, including the record-breaking tech event LEAP and other iconic Informa brands being introduced to the Kingdom.
ASSUMPTION: The job category is assumed to be Marketing based on the job title and description. The job type is assumed to be Full-time based on the comprehensive nature of responsibilities and benefits package.
Marketing Strategy & Ticketing Campaigns
Campaign Optimization & Performance Analytics
Leadership & Team Management
Campaign Planning & Execution
Reporting & Insight Generation
Marketing Execution & Communication
Education: Bachelor's degree in marketing or related field
Experience: Minimum of 5 years of experience in digital marketing, with focus on event ticketing campaigns
Skills:
Desired Experience:
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package appears comprehensive and competitive for executive marketing positions in Saudi Arabia, particularly with the school fees contribution, which is a valuable benefit for expatriate families.
ASSUMPTION: The position likely offers a competitive salary in line with senior marketing roles in Saudi Arabia, though no specific figure is provided.
Industry Position: Tahaluf is positioned as the largest B2B Live and On Demand Events organizer in Saudi Arabia, with significant growth ambitions. The company is part of the larger Informa Group Plc., a global business intelligence and events company.
Company Size: Growing rapidly with ambitions to scale further
Company Stage: Growth stage with startup culture - described as having "the energy and style of a start-up" while launching new products and events at scale
ASSUMPTION: Tahaluf appears to be a joint venture or subsidiary focused on the Saudi Arabian market, with backing from Informa Group. The company culture combines startup energy with enterprise-level resources and partnerships with government organizations.
Career Level: Senior management
Reporting Structure: Likely reports to a marketing director or equivalent leadership position
Team Size/Composition: Will manage a team of digital marketers focused on ticketing campaigns
Growth Opportunities: The company emphasizes acceleration of careers and personal development with opportunities to make significant impact in a rapidly scaling business
ASSUMPTION: This role likely has significant strategic influence given the focus on driving ticket sales, which appears to be a core revenue stream for the events business. The position probably offers substantial growth potential as the organization continues its rapid expansion in Saudi Arabia.
Office Type: Primarily in-office with flexibility for remote working on Sundays and "working anywhere" for 2 months annually
Geographic Context: Riyadh is the capital and largest city of Saudi Arabia, rapidly developing as a business hub in the Middle East with major investments in economic diversification
Work Schedule: Standard full-time schedule with some flexibility
Regional Considerations: This role is based in Saudi Arabia, which has been rapidly developing its events and entertainment sector as part of Vision 2030. For expatriates, the position offers comprehensive relocation support and family benefits designed to facilitate transition to life in Saudi Arabia.
ASSUMPTION: Given the focus on large-scale events, some evening and weekend work may be required around event dates. The workplace likely has a dynamic, fast-paced environment with the ambition of building the events industry in Saudi Arabia.
Typical Process: For senior marketing roles at global organizations like Informa, the interview process typically includes initial screening, multiple rounds of interviews with marketing leadership and stakeholders, and possibly a presentation of past campaign results or a strategic marketing plan.
Key Assessment Areas: Candidates will likely be evaluated on their track record of driving ticket sales for events, strategic marketing abilities, analytical skills, team leadership experience, and adaptability to the Saudi Arabian market.
Application Tips: Emphasize quantifiable results from previous ticketing campaigns, demonstrate expertise in digital marketing analytics, and highlight experience with events marketing. Show understanding of the Saudi Arabian market if possible.
ATS Keywords: event marketing, ticketing strategy, digital marketing, campaign optimization, conversion rate optimization, marketing analytics, PPC, SEO, A/B testing, team leadership, marketing automation
ASSUMPTION: These insights are based on standard practices for senior marketing positions in global events companies, adapted to Tahaluf's specific focus on ticketing and event marketing.
ASSUMPTION: While some tools are specifically mentioned in the job description, others are standard for the industry and the role requirements. Familiarity with marketing analytics dashboards and CRM systems would also likely be valuable.
Company Values: Innovation, ambition, willingness to "push boundaries and disrupt the status quo," inclusivity and celebration of difference
Work Style: Fast-paced, dynamic environment with "the energy and style of a start-up." Employees are expected to take on large-scale projects and work collaboratively with a supportive leadership team.
Self-Assessment Questions:
ASSUMPTION: The company culture appears to value innovation, calculated risk-taking, and ambitious goal-setting. The organization likely requires flexibility and adaptability from employees as it scales rapidly.
ASSUMPTION: These potential challenges are inferred from the nature of the role, company stage, and location, rather than explicit statements in the job description.
This Senior Marketing Manager role differs from standard marketing management positions in its specialized focus on ticketing strategies and event attendance. While many marketing manager roles focus broadly on brand awareness or lead generation, this position specifically emphasizes driving ticket sales for large-scale events.
Compared to similar event marketing roles, this position offers:
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles with similar titles and responsibilities.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the context of the events business.
ASSUMPTION: These questions are suggested based on the role type and company context but may need adaptation for specific interviews.
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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