🔹 Job Title: Senior Marketing Executive/Marketing Manager (Maternity Cover)
🔹 Company: Howden
🔹 Location: London or Redhill, United Kingdom (with 2 days WFH)
🔹 Job Type: Full-time, Fixed Term Contract (Maternity Cover)
🔹 Category: Marketing
Howden is seeking a proactive senior marketing professional to lead and execute impactful marketing campaigns during a maternity cover period. This hands-on role will support client retention, drive business growth, and enhance brand presence within the company's employee benefits division. You'll work closely with the Corporate Consulting Leadership team and other stakeholders to deliver successful marketing initiatives, with a particular focus on specific market segments including the legal sector and Scotland.
ASSUMPTION: The Category is assumed to be "Marketing" based on the job title and responsibilities described.
✅ Strategic Marketing Strategy: Collaborate with leadership to develop and implement marketing strategies aligned with client retention, acquisition, and growth objectives.
✅ Campaign and Content Development: Plan, execute, and measure marketing campaigns; develop engaging content strategies; create compelling marketing materials including case studies and award entries.
✅ Vertical Market Growth: Develop tailored marketing plans for key verticals including the legal sector and Scotland; build relationships with stakeholders across these markets.
✅ Innovation and Digital Marketing: Identify emerging trends and technologies; optimize marketing across digital channels; explore innovative approaches like AI-driven personalization.
✅ Client Communications: Enhance customer experience through consistent, engaging messaging; support cross-sales initiatives; incorporate client feedback into marketing activities.
✅ Stakeholder Collaboration: Work with Business Development on lead generation; engage with subject matter experts to promote new services; monitor and optimize campaign performance.
Education: CIM qualification and/or Marketing-based degree
Experience: 3+ years in B2B marketing with strong track record in marketing communications, campaign planning, and content creation
Skills:
Knowledge: In-depth understanding of B2B marketing trends and practices; knowledge of health, pensions, and employee benefits market is advantageous but not essential
Salary Range: Not specified
Benefits: Flexible working arrangements (2 days WFH), career development opportunities
Industry Comparison: Not specified
ASSUMPTION: The benefits include flexible working arrangements based on the mentioned "2 days WFH" and career development opportunities based on the company's stated values around career growth. Specific compensation details are not provided in the original listing.
Industry Position: Howden is a global insurance company with a significant international presence, operating in over 100 countries with 18,000 employees.
Company Size: Large enterprise (18,000 employees globally)
Company Stage: Established global company
ASSUMPTION: Company information is derived directly from the company description in the job listing which states they have "18,000 employees spanning over 100 countries."
Career Level: Senior (based on "Senior Marketing Executive/Marketing Manager" title)
Reporting Structure: Reports to Head of Marketing, UK Employee Benefits
Team Size/Composition: Not specified, but mentions working with marketing and sales enablement teams
Growth Opportunities: Experience in strategic marketing, vertical market specialization, and digital innovation
ASSUMPTION: Growth opportunities are inferred from the extensive responsibilities in the role which would provide valuable experience in multiple marketing disciplines.
Office Type: Hybrid (with 2 days WFH)
Geographic Context: Option to work from either London (major business hub) or Redhill (Surrey, south of London)
Work Schedule: Not specifically mentioned, appears to be standard full-time arrangement with flexible component
Regional Considerations: Both locations have good transport links to central London, with London offering more urban amenities and Redhill potentially offering a less congested work environment
ASSUMPTION: The work environment insights are based on the hybrid arrangement stated in the listing and general knowledge of the two locations mentioned.
Typical Process: For senior marketing roles at large companies like Howden, candidates typically undergo an initial phone screening, followed by 1-2 interviews with the hiring manager and team members, and possibly a presentation of previous work or marketing ideas
Key Assessment Areas: Strategic thinking, campaign management experience, stakeholder management skills, knowledge of marketing automation tools, content creation abilities, analytical capabilities
Application Tips: Highlight experience with B2B marketing campaigns, showcase metrics and results from previous campaigns, emphasize any experience with the legal sector or specified vertical markets
ATS Keywords: B2B marketing, campaign management, content strategy, HubSpot, Salesforce, digital marketing, stakeholder engagement, vertical marketing, legal sector
ASSUMPTION: These insights are based on standard practices for senior marketing roles in large corporate environments and the specific requirements mentioned in the job description.
HubSpot, Salesforce, SEO tools, PPC platforms, email marketing systems, social media management platforms, marketing analytics tools
ASSUMPTION: While HubSpot and Salesforce are specifically mentioned, the other tools are standard for the digital marketing responsibilities described in the role.
Company Values: Innovation ("pushed the boundaries"), collaboration ("ability to collaborate as a powerful international team"), work/life balance, career progression, sustainability, volunteering
Work Style: Collaborative, proactive, dynamic, hands-on approach with strategic thinking
Self-Assessment:
ASSUMPTION: Company values are taken directly from the company description in the job listing. Work style is inferred from the role description using terms like "proactive" and "hands-on" that appear in the listing.
The role involves balancing multiple priorities across different vertical markets, working with diverse stakeholders, and managing various campaign elements simultaneously. As this is a maternity cover position, there may be pressure to quickly adapt to existing projects and deliver results within a fixed timeframe. The position requires both strategic thinking and hands-on execution, which can be demanding.
ASSUMPTION: These challenges are inferred from the breadth of responsibilities described and the nature of a maternity cover role, which typically involves stepping into established processes for a defined period.
This role combines aspects of a Marketing Manager (strategic planning, stakeholder management) and a Marketing Executive (campaign execution, content creation). Compared to pure Digital Marketing roles, this position has a broader scope incorporating offline and strategic elements. Unlike pure Brand Marketing roles, this position has a stronger focus on lead generation and business growth. The maternity cover aspect means it offers senior-level experience within a defined timeframe, potentially appealing to professionals looking for project-based experience without a long-term commitment.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in this job description.
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description, particularly the focus on vertical markets, content creation, and client communication.
ASSUMPTION: These questions are tailored to the specific role requirements mentioned in the job description, focusing on key areas like vertical markets, collaboration, and existing marketing infrastructure.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Update your CV: Highlight your B2B marketing experience, campaign management skills, and any experience with the legal sector or similar vertical markets. Include specific metrics and results from previous campaigns.
2. Prepare a tailored cover letter: Explain your interest in Howden specifically and how your skills align with their collaborative culture and strategic marketing needs.
3. Research Howden further: Visit their corporate website and LinkedIn page to understand their market position, recent news, and company culture better.
4. Optimize your application: Ensure your resume includes keywords from the job description such as "B2B marketing," "campaign management," "stakeholder engagement," "HubSpot," and "Salesforce" to pass ATS screening.
5. Prepare examples: Be ready to discuss specific marketing campaigns you've managed, particularly those targeting distinct vertical markets or involving complex stakeholder management.
6. Consider your location preference: Decide whether you'd prefer to be based in London or Redhill, as both options appear to be available.