🔹 Job Title: Senior Marketing Executive/Marketing Manager (Maternity Cover)
🔹 Company: Howden
🔹 Location: London or Redhill, United Kingdom (with 2 days WFH)
🔹 Job Type: Full-time, Fixed Term Contract (Maternity Cover)
🔹 Category: Marketing
This is a maternity cover position for a senior marketing professional to lead and execute B2B marketing campaigns for Howden's Employee Benefits division. The role focuses on driving client retention, business growth, and brand enhancement through strategic marketing initiatives. Working closely with the Corporate Consulting Leadership team and other stakeholders, you'll develop and implement marketing strategies that target specific market segments with special focus on the legal sector and Scotland region.
ASSUMPTION: Based on the reporting line to "Head of Marketing, UK Employee Benefits" and references to health, pensions, and employee benefits, I've assumed this role sits within Howden's Employee Benefits division.
Education: CIM qualification and/or Marketing-based degree
Experience: 3+ years in B2B marketing with strong track record in marketing communications, campaign planning, and content creation
Skills:
ASSUMPTION: While the job listing doesn't explicitly state that the degree is required (vs. preferred), the phrasing suggests that formal marketing qualifications are expected for this senior role.
Salary Range: Not specified
Benefits: Flexible working arrangements (2 days WFH), reasonable accommodations available
Industry Comparison: Not specified
ASSUMPTION: While specific benefits aren't fully detailed, the company's emphasis on flexibility and supporting diverse needs suggests a competitive benefits package typical for senior marketing roles in the insurance sector.
Industry Position: Howden is a global insurance broker with a strong international presence across 100+ countries
Company Size: Large organization with 18,000 employees worldwide
Company Stage: Established business with global scale and ambition for continued growth
ASSUMPTION: Based on the company description mentioning 18,000 employees across 100+ countries, I've characterized Howden as a large, established organization in the insurance sector.
Career Level: Senior
Reporting Structure: Reports to Head of Marketing, UK Employee Benefits
Team Size/Composition: Not specified
Growth Opportunities: Not specifically mentioned, but the role offers exposure to senior stakeholders and cross-functional teams
ASSUMPTION: The job title contains "Senior" and the responsibilities involve strategic work with leadership teams, confirming this is a senior position. The temporary nature of the role (maternity cover) may limit long-term growth within this specific position.
Office Type: Hybrid (office-based with 2 days working from home)
Geographic Context: Primary locations in London (major financial hub) or Redhill (Surrey, commuter town south of London)
Work Schedule: Not specified, likely standard full-time hours
Regional Considerations: Both locations offer good transport links, though London will have higher cost of living compared to Redhill
ASSUMPTION: The listing specifically mentions "2 days WFH" which implies 3 days in office, establishing this as a hybrid role. Standard work hours are assumed based on typical practices for marketing roles in UK professional services firms.
Typical Process: Applications typically followed by initial screening, interview with hiring manager, and potentially a final panel interview with stakeholders
Key Assessment Areas: Strategic marketing thinking, campaign management experience, stakeholder engagement skills, B2B marketing expertise, content development abilities
Application Tips: Highlight experience with measurable campaign results, vertical market expertise (especially legal sector if applicable), and examples of cross-functional collaboration
ATS Keywords: B2B marketing, campaign management, marketing automation, HubSpot, Salesforce, content strategy, digital marketing, stakeholder engagement, marketing analytics
ASSUMPTION: These insights are based on standard recruitment practices in UK marketing roles for professional services firms, as specific application details aren't provided in the listing.
HubSpot, Salesforce, SEO tools, PPC platforms, email marketing systems, social media management platforms, analytics and reporting tools
ASSUMPTION: HubSpot and Salesforce are explicitly mentioned as desirable. Other tools are industry-standard for the marketing activities described in the responsibilities.
Company Values: Innovation, collaboration, passion, no-limits mindset, work-life balance, sustainability, community engagement (volunteering)
Work Style: Collaborative, dynamic, proactive, creative with strong emphasis on team culture
Self-Assessment:
ASSUMPTION: The values listed are directly referenced in the company description which emphasizes culture as a key retention factor. The work style is inferred from descriptions of the role requiring collaboration with various stakeholders.
The role involves managing multiple campaigns simultaneously in a fast-paced environment while coordinating with various stakeholders. As a maternity cover position, there may be a steep learning curve to quickly understand company processes, campaigns, and stakeholder relationships within a fixed term timeframe. The role spans multiple verticals and geographic focuses (legal sector and Scotland) requiring versatile market understanding.
ASSUMPTION: These challenges are identified based on the scope of responsibilities and the temporary nature of the position, which typically requires quickly becoming effective in a complex role.
This role combines aspects of a Senior Marketing Executive (campaign execution, content creation) with Marketing Manager responsibilities (strategy development, stakeholder management). Compared to pure campaign managers, this role has broader strategic input. Unlike a specialized digital marketing manager, this position covers both traditional and digital channels. The maternity cover aspect differentiates it from permanent positions, making it ideal for professionals seeking senior experience within a fixed timeframe.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in professional services firms.
ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and focus areas mentioned in the job description.
ASSUMPTION: These questions are suggested based on the role requirements and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.