Senior Marketing Executive (Eatigo)

🚀 Job Overview

The Senior Marketing Executive role at FUNNOW Group is a crucial position responsible for developing and executing strategic marketing plans across digital, social, video, and traditional channels to drive brand awareness and user growth in the Malaysian market. You will manage campaigns, create content, oversee social media, and build partnerships to support the company's continued expansion in Southeast Asia.

📋 Key Responsibilities

• ✅ Implement local marketing campaigns across various channels, including digital, social media, print, and events, ensuring consistency in messaging and brand identity.
• ✅ Take ownership of forming and managing regional strategic partnerships with key stakeholders, including restaurants, hospitality partners, and other relevant organizations.
• ✅ Work with the CRM team to ensure push, email, and in-app campaigns to help drive an increase in existing users and churned users.
• ✅ Utilize data-driven insights to assess the effectiveness of marketing campaigns and partnerships, continuously optimizing strategies based on performance metrics and market trends.

🎯 Required Qualifications

Education: Degree/Higher Diploma in Communication, Marketing, PR or related disciplines

Experience: 3-5 years of experience in marketing

Skills:

• Proven track record of developing and executing successful marketing strategies, particularly in the digital and social media space
• Strong understanding of the Malaysia market and user base
• Experience with video marketing is a plus
• Excellent analytical skills with the ability to interpret marketing data and make data-driven decisions
• Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders, including managing potential marketing support staff

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: ASSUMPTION: The salary range for this role in the Malaysian market is likely competitive with other senior marketing positions in the technology/e-commerce industry, offering a package that reflects the candidate's experience and the company's growth stage.

🔍 Company Context

Industry Position: FUNNOW Group is the leading lifestyle booking platform in Greater Southeast Asia, operating across multiple countries and managing various brands, including Eatigo, Niceday, and TABLEAPP.

Company Size: ASSUMPTION: Based on the information provided, FUNNOW Group is a large, well-established company with a presence across Southeast Asia and a rapidly growing user base of over 8 million.

Company Stage: ASSUMPTION: FUNNOW Group is in a growth stage, expanding its operations and customer base throughout the region.

📊 Role Analysis

Career Level: Senior

Reporting Structure: ASSUMPTION: The Senior Marketing Executive role likely reports to a Marketing Manager or Marketing Director overseeing the Malaysia market.

Team Size/Composition: ASSUMPTION: The marketing team in Malaysia may consist of junior and mid-level marketing professionals, with the Senior Marketing Executive responsible for leading and coordinating their efforts.

Growth Opportunities: The Senior Marketing Executive role provides an excellent opportunity to gain valuable experience in managing marketing strategies and campaigns for a rapidly growing regional technology company. With FUNNOW Group's expansion plans, there may be potential for career advancement within the organization or transferable skills for future roles.

🌍 Location & Work Environment

Office Type: ASSUMPTION: The Senior Marketing Executive position is likely based at the company's office in Kuala Lumpur, Malaysia, with a hybrid or in-office work arrangement.

Geographic Context: Kuala Lumpur is a dynamic, cosmopolitan city and a major tech and business hub in Southeast Asia, offering a vibrant and diverse work environment.

Work Schedule: ASSUMPTION: The work schedule for this role is likely full-time, with standard business hours expected.

Regional Considerations: Candidates should be familiar with the Malaysian market and consumer behavior, as well as cultural nuances that may impact marketing strategies and partnerships in the region.

💼 Interview & Application Insights

Typical Process: ASSUMPTION: The interview process for this role may include an initial screening, followed by one or more rounds of in-person or virtual interviews, potentially involving a marketing-related assessment or presentation.

Key Assessment Areas: Employers will likely evaluate the candidate's marketing expertise, data-driven decision-making, campaign management, partnership-building skills, and cultural fit with the organization.

Application Tips: Applicants should highlight their relevant marketing experience, particularly in the digital and social media domains, and provide concrete examples of their achievements and impact. Showcasing their understanding of the Malaysian market and consumer trends will also be crucial.

ATS Keywords: Relevant keywords to include in the application may include: "digital marketing," "social media marketing," "campaign management," "partnership development," "data analysis," "marketing strategy," "brand awareness," and "user growth."

🛠️ Tools & Technologies

Commonly used tools and platforms in this role may include:

• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Content creation and editing tools (e.g., Adobe Creative Cloud, Canva)
• Customer relationship management (CRM) systems
• Marketing analytics and reporting tools (e.g., Google Analytics, Mixpanel)
• Email marketing platforms (e.g., Mailchimp, HubSpot)

👔 Cultural Fit Considerations

Company Values: ASSUMPTION: FUNNOW Group likely values innovation, customer-centricity, and a collaborative, fast-paced work environment to support its rapid growth and expansion across Southeast Asia.

Work Style: The Senior Marketing Executive role will require a proactive, analytical, and adaptable individual who can thrive in a dynamic, cross-functional environment and work effectively with both internal and external stakeholders.

Self-Assessment: Candidates should assess their ability to work independently, manage multiple priorities, and contribute to the company's overall marketing strategy and brand positioning. Strong communication and problem-solving skills will be essential.

⚠️ Potential Challenges

The Senior Marketing Executive role may face the following potential challenges:

• Navigating the complexities of marketing across multiple countries and diverse customer segments in the Southeast Asian region
• Coordinating and aligning marketing efforts with various internal teams and external partners
• Continuously adapting marketing strategies and campaigns to keep pace with rapidly changing market conditions and consumer behavior

📈 Similar Roles Comparison

The Senior Marketing Executive role at FUNNOW Group is similar to other senior-level marketing positions in the technology or e-commerce industry, with a focus on developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and user engagement. Key differences may include the regional scope of responsibilities, the emphasis on partnership management, and the need to adapt marketing tactics to the unique characteristics of the Malaysian market.

📝 Sample Projects

As a Senior Marketing Executive at FUNNOW Group, you may be responsible for:

• Designing and launching a comprehensive digital marketing campaign, including social media, display advertising, and email marketing, to promote the Eatigo brand and drive user growth in Malaysia
• Identifying and negotiating strategic partnerships with leading restaurants, hospitality providers, and lifestyle brands to create co-marketing initiatives and cross-promotional opportunities
• Analyzing customer data and campaign performance metrics to optimize marketing strategies and tactics, with a focus on improving user retention and reactivation
• Collaborating with the content and design teams to develop engaging, on-brand marketing assets, including social media content, video assets, and promotional materials

❓ Key Questions to Ask During Interview

Applicants should consider asking the following questions during the interview process:

1. Can you tell me more about the current marketing priorities and key performance indicators for the Malaysia market?
2. What are the biggest marketing challenges and opportunities you see in the Southeast Asian region, and how does the company plan to address them?
3. How does the marketing team collaborate with other departments, such as product, CRM, and business development, to achieve the company's growth objectives?
4. What professional development opportunities are available for the Senior Marketing Executive to expand their skills and knowledge?
5. Can you describe the company's culture and the work environment that the successful candidate can expect?
6. What are the next steps in the interview process, and when can I expect to hear back about the status of my application?