Senior Marketing Executive

## 📌 Core Information 🔹 **Job Title:** Senior Marketing Executive 🔹 **Company:** IG Group 🔹 **Location:** United Kingdom 🔹 **Job Type:** Full-time 🔹 **Category:** Marketing --- ## 📌 Essential Job Details ### 🚀 Job Overview IG Group is seeking a dynamic Senior B2C Marketing Executive to drive their tactical marketing efforts across the UK. This role will play a key part in executing campaigns and delivering measurable results to support both brand campaigns and more tactical marketing opportunities, including the company's sponsorship of the England cricket team. As a prominent global fintech company, IG Group is focused on expanding its customer base and revenues through strategic marketing investments. **ASSUMPTION:** The job description does not explicitly state the full-time nature of the role, but this is a common assumption for a senior-level marketing position at a large, publicly-traded company like IG Group. --- ### 📋 Key Responsibilities ✅ Owning the UK marketing calendar to maintain a single, prioritized program of work ✅ Supporting delivery of key campaigns and projects, coordinating with internal and external stakeholders ✅ Liaising with the ECB on sponsorship activation and media amplification ✅ Identifying and pursuing additional sponsorship and experiential marketing opportunities ✅ Managing the local marketing budget, ensuring accuracy and consistency in forecasting and reporting ✅ Gathering market and competitor intelligence to inform actionable insights and recommendations **ASSUMPTION:** The job description covers the key responsibilities of the role, and no significant duties have been omitted. --- ### 🎯 Required Qualifications **Education:** Not specified **Experience:** Minimum of 2 years' B2C campaign experience in a similarly dynamic environment **Skills:** Good fundamental marketing knowledge, including digital marketing concepts; strong analytical and problem-solving skills; adaptability to change **ASSUMPTION:** The role does not require a specific educational background, but relevant experience and skills are the primary criteria. --- ### 💰 Compensation & Benefits **Salary Range:** Not specified **Benefits:** Flexible working hours, work-from-home opportunities, performance-based bonuses, pension/insurance contributions, training and development programs **ASSUMPTION:** Based on the seniority of the role and industry standards, the salary range is likely competitive for a senior marketing position in the UK, though the exact range is not provided. --- ## 📌 Applicant Insights ### 🔍 Company Context **Industry Position:** IG Group is a prominent global fintech company listed on the FTSE 250 index, operating in 18 countries with a strong presence in the UK leveraged trading sector. **Company Size:** IG Group is a large, established organization with significant resources and market influence. **Company Stage:** IG Group is a mature, publicly-traded company focused on growth and innovation. **ASSUMPTION:** The job description provides clear indications about IG Group's industry position, size, and stage of development. --- ### 📊 Role Analysis **Career Level:** Senior **Reporting Structure:** The role reports to the Head of Brand & Communications within the UK marketing team. **Team Size/Composition:** The UK marketing team is a large, well-resourced function within the company. **Growth Opportunities:** The role offers exposure to a wide range of marketing disciplines and the potential to expand responsibilities and advance within the organization. **ASSUMPTION:** The seniority of the role, reporting structure, and team composition can be reasonably inferred from the job description. --- ### 🌍 Location & Work Environment **Office Type:** Hybrid (combination of in-office and remote work) **Geographic Context:** The role is based in the United Kingdom, a major financial and technology hub with a high cost of living. **Work Schedule:** Flexible working hours and opportunities to work from home are available. **Regional Considerations:** IG Group has a global presence, allowing for potential international collaboration and exposure. **ASSUMPTION:** The job description indicates a hybrid work model, which is a common arrangement for senior roles in the UK tech/finance industry. --- ### 💼 Interview & Application Insights **Typical Process:** The interview process likely includes initial screening, behavioral/competency-based interviews, and potentially a case study or presentation. **Key Assessment Areas:** Employers will evaluate the candidate's marketing expertise, strategic thinking, problem-solving abilities, and fit within the company culture. **Application Tips:** Applicants should highlight their relevant B2C campaign experience, digital marketing skills, and ability to thrive in a fast-paced, dynamic environment. **ATS Keywords:** Relevant keywords to include in the application may include "B2C marketing," "digital marketing," "campaign management," "sponsorship activation," and "financial services/fintech." **ASSUMPTION:** These insights are based on standard industry practices for senior marketing roles in the technology and financial sectors. --- ### 🛠️ Tools & Technologies The role likely requires familiarity with common marketing tools and platforms, such as CRM systems, marketing automation software, social media management tools, and data analytics/reporting software. **ASSUMPTION:** The job description does not mention specific tools, but these are industry-standard technologies used by marketing teams in similar organizations. --- ### 👔 Cultural Fit Considerations **Company Values:** IG Group values innovation, adaptability, and a collaborative, non-corporate work culture that encourages employees to be their authentic selves. **Work Style:** The role requires a creative, "can-do" approach to problem-solving and the ability to thrive in a fast-paced, ever-changing environment. **Self-Assessment:** Applicants should consider whether they are comfortable with the dynamic nature of the work, enjoy executing campaigns, and are excited to contribute to a progressive fintech company. **ASSUMPTION:** The job description provides some insights into IG Group's culture and work style, which the successful candidate should align with. --- ### ⚠️ Potential Challenges The role may involve managing a high volume of campaigns and projects, coordinating with multiple stakeholders, and keeping up with the rapidly evolving fintech and marketing landscape. **ASSUMPTION:** These potential challenges are reasonable given the scope and seniority of the position, but the actual day-to-day responsibilities may vary. --- ### 📈 Similar Roles Comparison This Senior Marketing Executive role is similar to other senior-level B2C marketing positions in the fintech, financial services, or tech industries, with a focus on executing strategic campaigns, managing budgets, and driving measurable results. **ASSUMPTION:** The required skills and responsibilities are common for senior marketing roles in the relevant industries. --- ### 📝 Sample Projects Some potential projects the Senior Marketing Executive may work on include: - Developing and executing a comprehensive marketing calendar for the UK market - Coordinating the activation and media amplification of the company's cricket sponsorship - Researching and proposing new sponsorship or experiential marketing opportunities - Analyzing campaign performance data and providing recommendations for optimization - Managing the local marketing budget and forecasting future spending needs **ASSUMPTION:** These sample projects are derived from the key responsibilities outlined in the job description. --- ### ❓ Key Questions to Ask During Interview - How does this role fit into the broader UK marketing strategy and goals? - What are the key marketing channels and tactics the team currently focuses on? - Can you provide more details on the company's sponsorship of the England cricket team and the expectations for this partnership? - What are the biggest marketing challenges the team is currently facing in the UK market? - How does the company approach professional development and career growth for its marketing employees? - What is the team's current approach to data-driven decision making and performance measurement? **ASSUMPTION:** These questions are designed to help the candidate better understand the role, company priorities, and growth opportunities, as well as demonstrate their strategic interest in the position. --- ## 📌 Disclaimer ⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.** --- ## 📌 Next Steps for Applicants To effectively pursue this opportunity, applicants should: 1. Thoroughly review the job description and this AI-enhanced version to understand the role and company in-depth. 2. Tailor their resume and cover letter to highlight their relevant B2C marketing experience, digital expertise, and ability to thrive in a fast-paced, dynamic environment. 3. Research IG Group's brand, products, and industry position to demonstrate their understanding and fit during the interview process. 4. Prepare thoughtful questions that show their strategic interest in the role and the company's continued growth. 5. Optimize their application for relevant ATS systems by incorporating keywords such as "B2C marketing," "campaign management," and "fintech."