📌 Core Information
🔹 Job Title: Senior Marketing Communications Executive
🔹 Company: AJ Bell
🔹 Location: Hybrid - WFH / Manchester, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: 2025-04-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3-4 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing targeted marketing campaigns to drive lead generation and engagement among financial advisers
- Collaborating with sales stakeholders to align marketing strategies and goals
- Analyzing and reporting on marketing performance to ensure a strong return on investment
- Leveraging advanced knowledge of marketing automation tools to create efficiencies and improve data management
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of B2B marketing principles to drive successful campaigns and achieve high ROI.
📋 Key Responsibilities
✅ Plan and execute targeted marketing campaigns across multiple channels, including email, social media, web, and events
✅ Leverage account-based marketing techniques to increase leads, account value, and customer loyalty
✅ Educate sales stakeholders on marketing strategy and vision, providing training and resources to enable effective communication of marketing messages
✅ Optimize and develop digital channels and conversion rates by conducting regular website audits, implementing A/B testing, and championing website optimization activities
✅ Test, learn, report, and repeat to continuously improve marketing strategies and achieve high ROI
✅ Monitor and report on the distribution of paid content across social media and other channels to ensure it reaches the intended audience and meets defined KPIs
✅ Utilize analytic tools to track, review, and report on ongoing KPIs, identify trends, insights, and areas for improvement, and make data-driven recommendations to optimize marketing strategies
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management and organizational skills to manage multiple campaigns and stakeholders effectively.
🎯 Required Qualifications
Education: Degree-level qualification in Marketing or equivalent
Experience: 5+ years' experience in Marketing communications field, preferably within the financial services industry
Required Skills:
- Advanced knowledge of using marketing automation tools, such as HubSpot
- Proven experience in developing and executing B2B marketing campaigns
- Strong knowledge of various marketing channels, including email, social media, web, and events
- Familiarity with account-based marketing strategies and practices
- Excellent communication and presentation skills
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Ability to work collaboratively with cross-functional teams and stakeholders
- Strong project management and organizational skills
- Result-oriented mindset with a focus on achieving defined KPIs and objectives
Preferred Skills:
- Experience working with sales teams to align marketing strategies and goals
- Knowledge of the financial services industry and its specific marketing challenges
ASSUMPTION: While not explicitly stated, a strong understanding of the financial services industry and its specific marketing challenges would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Up to £40,000 per year (dependent on experience)
Benefits:
- Starting holiday entitlement of 25 days, increasing up to 31 days with length of service and a holiday buy and sell scheme
- A choice of pension schemes with matched contributions up to 6%
- Discretionary bonus scheme
- Annual free share awards scheme
- Buy As You Earn (BAYE) Scheme
- Health Cash Plan – provided by SimplyHealth
- Discounted private healthcare scheme and dental plan
- Free on-site gym providing a wide range of free classes
- Employee Assistance Programme
- Bike loan scheme
- Sick pay+ pledge
- Enhanced maternity, paternity, and shared parental leave
- Discounted nursery fees at Kids Planet on Exchange Quay
- Loans for travel season tickets
- Death in service scheme
- Paid time off for volunteer work
- Charitable giving opportunities through salary sacrifice
- Calendar of social events, including monthly payday drinks, annual Christmas party, summer party, and much more
- Parking at Exchange Quay (subject to availability)
- Personal development programmes built around you and your career goals, including access to personal skills workshops
- Ongoing technical training
- Professional qualification support
- Talent development programmes
- Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
- Monthly leadership breakfasts and lunches
- Casual dress code
- Access to a range of benefits from sponsorship deals
Working Hours: Full-time, 37.5 hours per week, with flexible working options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Communications Executive role in the UK financial services sector.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1995
Company Description:
- AJ Bell is one of the leading online investment platforms in the UK, providing customers and advisers with wide investment choice, low-cost delivery, market-leading online functionality, and first-class service
- The company offers award-winning propositions for managing investment portfolios within SIPPs, ISAs, and Dealing accounts
- AJ Bell is a fast-growing and profitable company with over 561,000 customers and £89.5 billion of assets under administration
- The company is part of the FTSE 250 on the Main Market of the London Stock Exchange
Company Specialties:
- Online investment platforms
- SIPPs
- ISAs
- Dealing accounts
- Financial services
Company Website: http://www.ajbell.co.uk/group/
ASSUMPTION: AJ Bell's focus on low-cost delivery and market-leading online functionality makes it an attractive option for both customers and advisers seeking efficient and user-friendly investment management solutions.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Marketing Communications Manager
Work Arrangement: Hybrid (3-4 days in the office, with the first 3 months being full-time in the office)
Growth Opportunities:
- Progression to a management or leadership role within the marketing department
- Expanding responsibilities and team leadership as the company continues to grow
- Potential to work on high-impact projects that drive business growth and customer engagement
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as AJ Bell continues to expand its customer base and invest in its marketing capabilities.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site gym and social events
Office Location(s): Exchange Quay, Manchester
Geographic Context:
- Manchester is a vibrant, multicultural city in the North West of England, with a thriving financial services sector
- The city offers a high quality of life, with a wide range of cultural attractions, sports facilities, and outdoor activities
- Manchester is well-connected by public transport, with excellent road, rail, and air links
Work Schedule: Full-time, with flexible working options available
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, while the modern office environment fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Hiring Manager
- Face-to-face interview with the Hiring Manager and a member of the Marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and reporting
- Communication and presentation skills
- Collaboration and stakeholder management
Application Tips:
- Highlight your relevant experience in B2B marketing and campaign development
- Demonstrate your ability to analyze data and make data-driven decisions
- Showcase your strong communication and presentation skills
- Prepare examples of successful marketing campaigns you have developed and executed
ATS Keywords: Marketing Communications, Campaign Development, Data Analysis, Stakeholder Management, B2B Marketing, Financial Services
ASSUMPTION: The interview process focuses on assessing the candidate's strategic thinking, data analysis skills, and ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- HubSpot
- Google Analytics
- Microsoft Office Suite
- Social media platforms (LinkedIn, Twitter, Facebook, etc.)
- Email marketing software (e.g., Mailchimp, Campaign Monitor)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used within the marketing communications field.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- High-performing
- Respectful
Work Style:
- Results-driven
- Data-informed
- Collaborative
- Agile
- Continuously learning
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where you can make a real impact on business growth?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you enjoy collaborating with cross-functional teams and stakeholders to achieve common goals?
ASSUMPTION: AJ Bell values employees who are customer-focused, innovative, and collaborative, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and stakeholders simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in marketing strategies and priorities
- Commuting to the Manchester office 3-4 days per week
ASSUMPTION: These challenges can be overcome with strong project management and organizational skills, as well as a willingness to adapt and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Communications Executive roles, this position offers a competitive salary range and a comprehensive benefits package
- Working in the financial services industry presents unique challenges and opportunities, requiring a strong understanding of the sector and its specific marketing requirements
- This role offers significant growth opportunities as AJ Bell continues to expand its customer base and invest in its marketing capabilities
ASSUMPTION: While the salary range and benefits package are competitive, the unique challenges and opportunities presented by the financial services industry require a strong understanding of the sector and its specific marketing requirements.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to drive lead generation among financial advisers
- Creating and implementing an account-based marketing strategy to increase leads, account value, and customer loyalty for a key client segment
- Conducting a comprehensive website audit and implementing optimization activities to improve user experience and drive desired actions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Senior Marketing Communications Executive role at AJ Bell.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing team members and stakeholders to achieve common goals?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- What opportunities are there for professional development and growth within the marketing department?
- How does AJ Bell support work-life balance for its employees?
ASSUMPTION: These key questions help candidates better understand the role's priorities, challenges, and growth opportunities, as well as AJ Bell's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience in B2B marketing and campaign development
- Prepare a cover letter that demonstrates your understanding of AJ Bell's business and the specific requirements of this role
- Prepare examples of successful marketing campaigns you have developed and executed
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
